BÀI 1 - Introduction To MS
BÀI 1 - Introduction To MS
PART 1: INTRODUCTION
TRUNG-HIEP BUI
scv.udn.vn/buitrunghiep | [email protected] | 0935-743-555
INTRODUCTION
CONTENT
LEARNING OUTCOMES
INTRODUCTION
DEFINITION
Operations Research (OR) is the methodology to allocate the available resources to the various
activities in a way that is most effective for the organization as a whole.
It is “applied to problems that concern how to conduct and coordinate the operations within an
organization.” By doing OR studies, we generate some suggestions for decision-makers.
DEVELOPMENT HISTORY
From the early 1900s: The use of quantitative methods in management (The scientific
management revolution - Frederic Winslow Taylor).
The World War II (01/09/1939–02/09/1945): deal with strategic and tactical problems faced by
the military.
The Post-World War II period: use of management science in nonmilitary application
+ Simplex method for solving linear programming problems - 1947 - George Dantzig
More recently: Data Science, Big Data, Machine Learning
INTRODUCTION
BUSINESS ANALYTICS
Today, everybody talks about Business Analytics.
Master of Business Administration (MBA) becomes Master of Business Analytics
INTRODUCTION
How to set the inventory level of product to maximize the total expected profit?
Suppose that there is ONLY ONE PRODUCT.
Prevent Understocking or Overstocking.
Data analysis: Estimate the random amount of demand during one order cycle time.
Operations research: According to the random amount of demand,
Find the inventory level to maximize the expected profit.
INTRODUCTION
How to set the inventory levels of multiple products to maximize the total expected profit?
When we have MULTIPLE PRODUCTS.
Demand substitution: “There is no more Coke. How about Pepsi?”
Data analysis is difficult. Estimate the probability of demand substitution between A and B, which is the
probability for one to purchase B when A is sold out (or purchase A when B is sold out).
Operations research is also difficult. Given the substitution probabilities, find the best inventory levels
of all products.
INTRODUCTION
You preparing for hiking. There are some useful items, but your backpack can only carry 5 kilograms.
An item cannot be split: Each item should be either chosen or discarded.
Which items should you bring to maximize the total value?
INTRODUCTION
EXAMPLE: INDUSTRYAPPLICATION
Key decisions:
How to deliver 6.5 millions items to more than 220 countries each day?
In each region, where to build distribution hubs?
In each distribution hub, how to classify and sort items?
In each city, how to choose routes?
What do you need?
Well-designed information systems.
Operations Research!
INTRODUCTION
EXAMPLE: INDUSTRYAPPLICATION
Key decisions:
How to determine the cities to connect?
How to schedule more than 2000 flights per day?
How to assign crews to flights?
How to reassign crews immediately when there is an emergency?
What do you need?
Well-designed information systems.
Operations Research!
INTRODUCTION
Decision making is the term generally associated with the first 5 steps of the problem-solving
process.
INTRODUCTION
DECISION MAKING
DETERMINISTIC MODEL
v/s
STOCHASTIC | PROBABILISTIC MODEL
INTRODUCTION