CROverview of Mayonnaise - Dressings & Vinegar - Global 202411260341383028

© 2024 INNOVA MARKET INSIGHTS
July 2024
Category Review
& Vinegar
Overview of
Mayonnaise – Dressings
provided to [email protected] on 26 Nov 2024 03:41 (UTC)

Methodology and notes
• This report is a product launch and sales analysis for the mayonnaise – • Asia Pacific data for market sizing covers - China, Hong Kong (China), India,
dressings & vinegar cluster and initially presents a brief analysis of the Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan
sauces & seasonings category. The report also dives deeper into the product (China), Thailand, Vietnam, Australia, and New Zealand.
launch, sales value & volume, positioning and flavor trends in the
mayonnaise – dressings & vinegar cluster and its subcategories. • Data for Russia has been excluded from the new product development and
market sizing analysis.
• The NPD trends analysis covers the last 18-month period including the last
completed quarter: Oct 2022 – Mar 2024. • Optimizing the positioning trends section: positionings such as convenience
related claims, ethical claims and allergy – widespread and occupying high
• Gaps in any bar graphs indicate where markets/regions do not contain the share across food and beverage categories are excluded so as to showcase
top 5 flavors/positionings. more relevant top claims for each category/subcategory.
• CAGR stands for compounded annual growth rate and is calculated based • The mayonnaise - dressings and vinegar cluster includes the following
on the absolute value of NPD launches/sales over the period of 3/5 years. subcategories: vinegar, mayonnaise and dressings.
• 2024F refers to current year and the NPD/sales value pertaining to this year • Vinegar: includes all flavored and unflavored vinegars used as condiments or
are forecasted. garnishes, including balsamic vinegar, malt vinegar, balsamic glaze, and
reductions.
• Geographic analysis covers five major regions – North America, Europe, Asia
Pacific, Latin America, and Middle East/Africa. North America covers United • Mayonnaise & dressings: includes dry and wet/liquid salad dressings
States and Canada. Middle East/Africa (MEA) covers all countries under (thousand islands, ranch, caesar), pourable dressings, mayonnaise
Middle East and Africa. (flavored/unflavored) and salad cream.
• Asia Pacific (APAC) data for NPD covers - Bangladesh, China, Hong Kong
(China), India, Indonesia, Japan, Malaysia, Myanmar, Nepal, Philippines,
Singapore, South Korea, Sri Lanka, Taiwan (China), Thailand, Vietnam,
Australia, and New Zealand.
Source: Innova Market Insights

2
Category Review: Overview of Mayonnaise - Dressings & Vinegar - Global - Jul 2024
Methodology and notes
• The growing claims/flavors are calculated using the data for Apr 2021 – Mar
2024 time period. The methodology involves assigning a growth rank and
penetration growth to the respective claims/flavors based on NPD launches,
YoY growth rates and CAGRs. Combining growth rank and penetration
growth provides a final score based on which the growing claims/flavors are
calculated. It is to be noted growing claims/flavors are apart from the top 5
claims/flavors for the current time period.

3
NPD trends in mayonnaise – dressings & vinegar: summary
Mayonnaise is
the leading
Europe is the subcategory in Plant based,
top region for Oct 2023 to traditional and
mayonnaise – Mar 2024 HFCS free
dressings & claims are
vinegar NPD growing in
during Oct popularity
2023 to Mar
2024
Mayonnaise – Mustard,
dressings & herbs and
vinegar NPD truffle
displays a mushroom
CAGR of are the
+3.5% during growing
Apr 2021 – flavors
Mar 2024
Source: Innova Database

4
Category Review
Category Analysis

Almost stable share for cluster NPD from Apr 2021 – Mar 2024
Figure 1: Development of mayonnaise – dressings & vinegar launches as a percentage of sauces & seasonings • Mayonnaise – dressings & vinegar show an
category average 9% share of the global sauces &
seasonings NPD during Apr 2021 – Mar
CAGR 2024.
Apr 2021 –
12%
Mar 2024 • Due to health concerns, 42% of consumers
globally report reducing their intake of table
9.8% +3.5%
10% 9.5% & cooking sauces, condiments. This is
9.0% 9.0% 8.9% reflected in the negative growth (-5.5%,
YoY) of mayonnaise, dressings & vinegar
8% launches with health claims in Apr 2023 –
% of launches
Mar 2024.
6% • Recognizing this demand, global brands
might focus on manufacturing products with
healthy ingredients or health claims to
4%
attract and engage consumers.
2%
0%
Apr 2019 - Apr 2020 - Apr 2021 - Apr 2022 - Apr 2023 -
Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Mayonnaise – Dressings & Vinegar
Sources: Innova Database, Innova Category Survey 2024 (Table & Cooking Sauces, Condiments)
6
Mayonnaise sales value records a positive performance during 2022 – 2024F
Figure 2: Mayonnaise sales value as a percentage of global Sauces & Seasonings sales value
Global Mayonnaise sales value

€7.7 billion €8.1 billion €8.4 billion €8.8 billion €9.2 billion +4.1% CAGR
(2022 - 2024F)
4.1%
4.2% 4.1%
4.2% 4.0%
2020 2021 2022 2023 2024F
95.9% 95.9% 96.0%

95.8% 95.8% Mayonnaise
Other Sauces & Seasonings subcategories
Global Sauces & Seasonings sales value
€182.5 billion €193.2 billion €205.4 billion €216.5 billion €229.1 billion +5.6% CAGR
(2022 - 2024F)
Source: Innova Market Sizing

7
Mayonnaise subcategory takes the lead in Oct 2023 – Mar 2024
Figure 3: Global mayonnaise – dressings & vinegar category launches, by subcategory • With an increase in 4% share (Oct 2023 –
Mar 2024 vs Apr 2023 – Sep 2023),
mayonnaise leads within the mayonnaise –
100%
dressings & vinegar cluster globally.
90% • In Oct 2023 – Mar 2024, the mayonnaise
33% 32% 31% subcategory is driven by launches with
80% ethical – animal/fish & bird claims (16%),
particularly those featuring 100% free-range
70% eggs, which might appeal to consumers
Vinegar who prefer sustainable products.
60%
• Additionally, vegan (13%) and vegetarian
34% Dressings (13%) choices also hold significant market
50% 35% 36%
share, while plant-based versions (9%)
cater to specific dietary needs with egg-free
40% selections made from plant protein (soy,
Mayonnaise
pea, canola) and vegetable oils (canola,
30% rapeseed, sunflower), move the NPD.
20%
36%
32% 32%
10%
0%
Oct 2022 - Apr 2023 - Oct 2023 -
Mar 2023 Sep 2023 Mar 2024

8
Dressings NPD displays a predominant share in North America
Figure 4: Mayonnaise – dressings & vinegar category launches, by region (Oct 2022 – Mar 2024) • During Oct 2022 – Mar 2024, dressings
subcategory dominates in North America
100%
with a 64% share.
• Meanwhile, mayonnaise records the largest

90% 19% share in Latin America (41%), and vinegar
30% 32% leads in the Middle East/Africa (38%).
36% 38%
80%
• In North America, the persistence of clean
17% label claims (no additives/preservatives:
70% Vinegar
48%, organic: 11%, GMO free: 9%) might
attract consumers who desire transparency.
60%
28% Alongside options free from allergens and
Mayonnaise catering to specific dietary needs (gluten-
50% free: 46%, HFCS-free: 18%, lactose-free:
41%
38% 36% 2%), support the product development in
40% the dressings subcategory in Oct 2023 –
Dressings
Mar 2024.
64%
30%
20% 43%
26% 26% 25%

10%
0%
North America Asia Pacific Latin America Europe Middle
East/Africa

9
North America holds the highest cluster NPD share in Oct 2023 – Mar 2024
Figure 5: Mayonnaise – dressings & vinegar launches as a percentage of sauces & seasonings category • Globally, Asia Pacific and North America exhibit a
launches, by region slight increase in share by 0.4% and 0.1%,
respectively, between Oct 2022 – Mar 2023 and
-2% 0% 2% 4% 6% 8% 10% 12% Oct 2023 – Mar 2024.
11.6% • Garlic is the most desired flavor in condiment &

North America
11.7% table sauce category among 38% of consumers in
Asia Pacific. This preference is shown in the
growth of launches with garlic flavor in the cluster
11.0% (+41.4%, CAGR) from Apr 2021 – Mar 2024.
Latin America
10.4%
• Garlic mayonnaise, garlic-infused dressing oil, and
garlic vinaigrette salad dressing, as well as
10.8% combinations with cheese and herbs, might
Middle East/ Africa preserve consumer interest across the region.
9.8%
• Moreover, region-inspired ethnic flavors like
Japanese, soy sauce, wasabi and Indian tandoori,
10.3%
Europe add significance in the Asia Pacific.
9.1%
5.8%
Asia Pacific
6.2%
Oct 2023 - Mar 2024 Oct 2022 - Mar 2023
Sources: Innova Database, Innova Category Survey 2024 (Table & Cooking Sauces, Condiments)
10
Vinegar
Category Review

Vinegar registers a fluctuating share during 2022 – 2024F
Figure 6: Growth in vinegar launches as a percentage of mayonnaise – dressings & vinegar • During 2020 – 2024F, vinegar shows a
growth rate of +0.9% (CAGR).
CAGR • In Oct 2023 – Mar 2024, among the product

33% 2020 – 2024F
33.0% bases, balsamic vinegar ranks first with
28% share, followed by apple cider vinegar
29.4% 29.4%
30.1% 30.1% (17%, supported by its naturally fermented
+0.9%
ranges), and white vinegar (9%).
Additionally, some vinegars are produced
using artisanal methods and aged in oak
22% barrels.
• These results in distinct flavor profiles that

cater to specific culinary applications.
% of launches
• In Oct 2023 – Mar 2024, ALMA By G (4%),

a Denmark-based company, is a key player
11%
in vinegar launches, driven by its brand
Hinberg & Vanilla. This brand offers a range
of ready-to-use balsamic vinegars infused
with fruit flavors like orange, cranberry,
mango, fig, and blueberry. These vinegars
add a versatile touch to various culinary
0% dishes (salads, baked root vegetables,
2020 2021 2022 2023 2024F coleslaw, meats, and cheeses) and can
also be used in vinaigrette.

12
Category Review
Mayonnaise

Value growth is in line with volume growth
Figure 7: Growth in mayonnaise new product launches as a percentage of sauces & seasonings vs value & • Growth in value and volume of mayonnaise
volume averages at 4.3% and 2.6% share,
respectively, during 2020 – 2024F.
CAGR
33% 4.8% 5% 2020 – 2024F • Globally, wider choices claiming various
textures, particularly creamy (18%), smooth
4.3%
4.2% (2%), and thick (2%) offering diverse taste
4.0% +0.9%
3.9%
4%
experiences and flavor profiles, drive the
mayonnaise launches in Oct 2023 – Mar
2024.
22%
• During the same period, products in line
YoY growth (%)

3%
3.0% with reductionism trends such as
2.7% low/no/reduced fat (10%), are supported by
2.6% options highlighting the less/lower/reduced
% of launches
2.4%
2.2% 2% fat content (25%/40%/60%) of the products
and no saturated fat ranges.
11%
• This emphasis on reduced fat is mirrored in
1% offerings with low/no/reduced calorie claims
(50% lower calories), which might engage
health-conscious consumers to make
31.6% 30.9% 30.6% 32.2% 32.3% informed choices.
0% 0%
2020 2021 2022 2023 2024F
% of Launches Growth in Value Growth in Volume
Sources: Innova Database, Innova Market Sizing

14
Dressings
Category Review

Dressings NPD share increases (YoY) in 2024F
Figure 8: Growth in dressings launches as a percentage of mayonnaise – dressings & vinegar • Globally, the subcategory displays an
increase in share by 2.7% from 2023 to
2024F.
CAGR
40% 2020 – 2024F • Among the sauce & condiment flavor
39.0% 39.8% 39.3%
37.5%
category, ranch holds the first position
(23%), followed by Caesar (20%), Italian
34.8% -0.7%
32%
dressing (14%), thousand Island (12%), and
honey mustard (11%) in Oct 2023 – Mar
2024.
24%
• Ranch offerings are driven by its classic
range of yogurt dressings & dips, creamy
versions, organic buttermilk varieties, and
spicy hot selections.
% of launches
16%
• Furthermore, the use of dairy flavors
(yogurt, blue cheese, parmesan), citrus
fruits (lemon, yuzu, lime), and vegetables
8% (onion, sun-dried tomato) as flavor
components, drive product development.
0%
2020 2021 2022 2023 2024F

16
Category Review
Positioning Trends

No additives/preservatives claim is at the top in Oct 2023 – Mar 2024
Figure 9: Top 5 positionings in mayonnaise – dressings & vinegar launches
24% Apart from the top 5 claims, plant based,

23.0%
traditional, HFCS free, halal and no trans
20.9% fats claims are growing in popularity in Oct
20.7%
2023 – Mar 2024.
20%
18.5% 18.4%
17.7%
16% 14.9%
12.8%
12.4%
11.8%
12% 11.0%
10.8% 10.6%
10.1%
8.1%
8%
4%
0%
No Additives/Preservatives Gluten Free Vegetarian Vegan Organic
Oct 2022 - Mar 2023 Apr 2023 - Sep 2023 Oct 2023 - Mar 2024

18
Note: Sum of the percentages may be greater than 100% due to multiple positionings per product
Gluten free claim stays ahead in 3 out of 5 regions
Figure 10: Top 5 positionings as % of mayonnaise – dressings & vinegar launches tracked, by region (Oct 2022 –
What’s trending across regions?
Mar 2024)
No Additives/ Apart from the top 5 positionings, other positionings

Region Gluten Free Vegetarian Vegan Organic
Preservatives growing across the regions are:
• Europe: traditional, natural, palm oil free.

Europe 17% 22% 14% 20% 14%
• Asia Pacific: omega-3, plant based, traditional.
Asia Pacific 25% 12% 21% 9% 5% • Middle East/Africa: halal, traditional,
low/no/reduced fat.
Middle East/Africa 12% 9% 8% 5% 6% • North America: HFCS free, low/no/reduced
cholesterol, low/no/reduced fat.
North America 31% 43% 6% 14% 16% • Latin America: plant based, low/no/reduced
cholesterol, low sugar.
Latin America 11% 18% 0% 6% 4%

19
Note: Sum of the percentages may be greater than 100% due to multiple positionings per product
Clean label options lead the category
Apisphere Vinaigre De Miel: Honey Vinegar Delikato Delikatesoy Majonez: Delicacy Praise Honey And Dijon Mustard Vinaigrette
Mayonnaise
France, Mar 2024 VIEW DETAILS Australia, Mar 2024 VIEW DETAILS
Poland, Mar 2024 VIEW DETAILS
Description: Honey vinegar in a 250ml glass Description: Honey and Dijon mustard
bottle. Without sulfite, coloring or Description: Delicacy mayonnaise in a 400ml vinaigrette, in a 250ml plastic (PET 1) bottle. No
preservatives. glass jar. Made with free range egg yolk. High artificial colors, flavors or preservatives.
content of fatty acids omega 3. Gluten free Made with olive oil. Made in Australia from at
product. No preservatives. Recyclable least 75% Australian ingredients. Recyclable
packaging. bottle, recyclable cap- leave attached.

20
Gluten free claims rank a close second
Dr Oetker Funfoods Original Veg Develey Yogurt Dressing Not Mayo Light Aderezo A Base De
Mayonnaise Vegetales: Light Vegetable Based Dressing
Italy, Mar 2024 VIEW DETAILS
India, Mar 2024 VIEW DETAILS Uruguay, Mar 2024 VIEW DETAILS
Description: Yogurt dressing in a 230ml glass
Description: Original veg mayonnaise in an bottle. 100% natural ingredients. Number 1 Description: Light vegetable based dressing, in
800g plastic spouted pouch. 100% vegetarian. dressing in Italy. Vegetarian product. Gluten a 200g plastic standing pouch. 27% reduced
Trans fat free. This food is by its nature gluten- free. Without colorings. Without added flavor calories. Gluten free. No wheat, oats, barley
free. Number 1 Mayo. Original recipe, enhancers. and rye. Plant based.
unchanged for over 30 years, delivers an extra
rick and creamy, indulgent flavor.

21
Vegan and vegetarian claims retain a significant role
Niuke Vmayo Basil Vegan Dressing And Mary Berrys Honey And Balsamic Dr Wills Sriracha Mayo
Spread Vinaigrette Dressing
United Kingdom, Feb 2024 VIEW DETAILS
United States, Mar 2024 VIEW DETAILS United Kingdom, Mar 2024 VIEW DETAILS
Description: Sriracha mayo in a 245g plastic
Description: Vegan mayo dressing with basil, in Description: Honey and balsamic vinaigrette bottle. All natural. Vegan friendly. Certified B
a 270g glass jar. 100% plant based from dressing, in a 235ml glass bottle. Vegan Corporation. Please recycle. More flavor. Less
Patagonia. Vegan friendly. Gluten free. Non Vegetarian Society Approved. sugar. Naturally sweetened with natural
GMO. Kosher friendly. Eggless. Committed to ingredients. Fermented chillies.
sustainable practices and respectful farming.
Recyclable packaging: reuse this jar.

22
Niche organic claims with potential
La Finestra Sul Cielo Vinagre Balsamico De Salling Oko Mayonnaise: Organic San Jorge Mayonesa Mas Baja En Grasa Y
Modena: Organic Balsamic Vinegar Of Mayonnaise Calorias: Low Fat And Low Calories Mayonnaise
Modena
Denmark, Mar 2024 VIEW DETAILS Colombia, Mar 2024 VIEW DETAILS
Spain, Mar 2024 VIEW DETAILS
Description: Organic mayonnaise in a 200g Description: Low fat and low calories mayonnaise,
Description: Organic balsamic vinegar of glass jar. Certified organic. State-controlled in a 1000g plastic spouted pouch. Organic. 66%
Modena, in a 250ml glass bottle. Protected organic. lower in fat and 60% lower in calories than a classic
Geographical Indication logo. Certified organic. mayonnaise. Recyclable packaging.
Suitable for vegans. Green Dot Certified.

23
Well-established traditional style claims
Heizaemon Plentiful Onion Dressing Sprig Artisan Style Roasted Garlic Infused Pauwels Mayonnaise Traditioneel:
Dressing Oil Traditional Mayonnaise
Japan, Mar 2024 VIEW DETAILS
India, Feb 2024 VIEW DETAILS Belgium, Jan 2024 VIEW DETAILS
Description: Plentiful onion dressing in a 200ml
PET bottle. Recyclable packaging. Taihei soy Description: Artisan style roasted garlic infused Description: Traditional mayonnaise in a 470g
sauce craftsman created with great care, dressing oil in a 1L glass bottle. Artisan glass jar. Made with free-range chicken eggs.
authentic dressing. Uses 100% onions from style.100% vegetarian. Recyclable packaging.
Hokkaido. With soy sauce made in wooden
barrel.

24
Category Review
Flavor Trends

Ranch flavor takes the lead in Oct 2023 – Mar 2024
Figure 11: Top 5 flavors in mayonnaise – dressings & vinegar launches
4% Apart from the top 5 flavors, mustard,

3.8%
3.7%
herbs, truffle mushroom, thousand
3.6% 3.6% island and honey mustard flavors are
3.5%
growing in popularity in Oct 2023 – Mar
3.2% 2024.
3% 2.9%
2.7%
2.6%
2.4%
2.2%
2.1%
2% 2.0%
1.9%
1.5%
1%
0%
Ranch Garlic Caesar Italian Dressing Lemon
Oct 2022 - Mar 2023 Apr 2023 - Sep 2023 Oct 2023 - Mar 2024

26
Note: Sum of the percentages may be greater than 100% due to multiple flavors per product
Ranch flavor ranks first in North America and Middle East/Africa
Figure 12: Top 5 flavors as % of mayonnaise – dressings & vinegar launches tracked, by region (Oct 2022 – Mar
What’s trending across regions?
2024)
14%
13% Apart from the top 5 flavors, other flavors growing
across the regions are:
12% • North America: dill, thousand island, truffle

mushroom.
10% • Middle East/Africa: French dressing, thousand

island, peri Traditional eel chili.
8% • Latin America: mustard, cayenne pepper, herbs.

7%
• Asia Pacific: yuzu, wasabi, cheese.
6%
5% • Europe: fig, honey mustard, herbs.
5% 5%
4%
4%
4% 3% 3% 3%
3%
3% 3%
2% 2%
2% 2%
2% 2%
1% 1%
1% 1% 1% 1%
0%
0%
North America Middle East/Africa Latin America Asia Pacific Europe
Ranch Garlic Caesar Italian Dressing Lemon

27
Note: Sum of the percentages may be greater than 100% due to multiple flavors per product
Ranch is the top flavor
Pc Blue Menu Bleu 3 Cheese Ranch Wish Bone Ranch Dressings Mccormick Ranch Aderezo Para Ensalada:
Dressing Ranch Salad Dressing
Peru, Feb 2024 VIEW DETAILS
Canada, Mar 2024 VIEW DETAILS Honduras, Jan 2024 VIEW DETAILS
Description: Ranch dressing in a 444ml top-
Description: Ranch dressing with 3 cheese down plastic bottle. Description: Ranch salad dressing in a 180ml
(cheddar, romano and parmesan cheese), in a plastic spouted pouch.
475ml PET bottle.
Source: Innova Database 28
Garlic flavor finds more shelf space
Herkkumaa Valkosipulimajoneesi: Garlic Sunnys In A Bottle Garlic Vinaigrette Salad Chosen Foods Lemon Garlic Vinaigrette
Mayonnaise Dressing and Marinade Dressing
Finland, Mar 2024 VIEW DETAILS India, Mar 2024 VIEW DETAILS Canada, Feb 2024 VIEW DETAILS
Description: Garlic mayonnaise in a 320g top- Description: Garlic vinaigrette salad dressing Description: Lemon garlic vinaigrette dressing,
down plastic bottle. and marinade, in a 250g glass bottle. in a 237ml glass bottle.
Steady presence of Caesar flavor
Chestfords Caesar Dressing The Keg Caesar Vinaigrette Dressing Develey Caesar Dressing
Denmark, Mar 2024 VIEW DETAILS Canada, Mar 2024 VIEW DETAILS Italy, Feb 2024 VIEW DETAILS
Description: Caesar dressing with parmigiano Description: Caesar vinaigrette dressing in a Description: Caesar dressing in a 230ml glass
reggiano cheese (PDO) and anchovies, in a 475ml plastic bottle. bottle.
300g plastic bottle.
A touch of indulgence with Italian dressing
Olive Garden Light Italian Dressing Bowl And Basket Specialty Italian Dressing Essential Everyday Italian Dressing
And Marinade
Canada, Mar 2024 VIEW DETAILS Honduras, Feb 2024 VIEW DETAILS
United States, Feb 2024 VIEW DETAILS
Description: Light Italian dressing in a 473ml Description: Italian dressing in a 473ml plastic
PET bottle. 60% less calories than the regular Description: Italian dressing and marinade bottle. Recyclable packaging. No high fructose
Italian dressing. No artificial flavors. Gluten flavored with red wine vinegar, herbs and corn syrup. Certified kosher. Gluten free.
free. Recyclable packaging. spices in avocado oil. Comes in a 295ml glass
bottle.
Familiar lemon flavor
365 Essential Mayonaise Met Citroen: Ajinomoto Kemal Kukrer Limon Sosu: Gourmet Alino Para Ensaladas Con Sabor A
Mayonnaise With Lemon Lemon Dressing Limon Y Hierbas: Salad Dressing With
Belgium, Mar 2024 VIEW DETAILS Lemon And Herbs Flavor
Turkey, Feb 2024 VIEW DETAILS
Chile, Feb 2024 VIEW DETAILS
Description: Mayonnaise with lemon in a Description: Lemon dressing in a 250ml PET
500ml glass jar. bottle. Description: Salad dressing with lemon and
herbs flavor, in a 250g PET bottle.
Five things to know about mayonnaise – dressings & vinegar category
1 2 3 4 5
Sales value is steadily Dressings launches are Clean label & free from Focus on health A range of flavors are
increasing expected to increase by are driving innovation benefits & plant based growing
2.7% in 2024F
Mayonnaise – Dressings is the second No additives/ Growing positionings Traditional is a growing

dressings and vinegar top subcategory for preservatives the top also include low/no/ positioning in Europe,
sales value steadily mayonnaise d – dressings positioning in Oct 23- reduced fat (MEA, APAC and MEA, and
increased from €7.7 and vinegar in Oct 23- Mar 24, while gluten North America), growing flavors include
billion in 2020 to €9.2 Mar 24 with 34%. free ranks second in low/no/reduced dill, thousand island,
billion in 2024F to Vinegar launches are the top 5 positionings. cholesterol (the truffle mushroom,
register a CAGR of predicted to increase to Growing positionings Americas), low sugar, French dressing, peri
+4.1% (2022-2024F). from 34.8% in 2023 to include natural, palm oil (LATAM), omega-3,and Traditional eel chili,
Mayonnaise is the 37.5% in 2024F to free (Europe) and plant based (APAC), mustard, cayenne
leading subcategory in 32.6%, with the use of HFCS free (MEA), with with plant-based pepper, herbs, yuzu,
Oct 23-Mar 24, with dairy flavors (yogurt, blue NPD in North America versions with egg-free wasabi, cheese, fig, and
NPD including wider cheese, parmesan), citrus including the selections made from honey mustard, with
choices claiming fruits (lemon, yuzu, lime), persistence of clean plant protein (soy, pea, region-inspired ethnic
various textures, and vegetables (onion, label claims and free canola) and vegetable flavors like Japanese,
particularly creamy, sun-dried tomato) as from options (gluten, oils (canola, rapeseed, soy sauce, wasabi and
smooth, and thick. flavor components. HFCS, lactose). sunflower). Indian tandoori in Asia
Pacific.

33
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provided to [email protected] on 26 Nov 2024 03:41 (UTC)

Source: Innova Market Insights

Source: Innova Market Insights

Source: Innova Database

provided to [email protected] on 26 Nov 2024 03:41 (UTC)

Mayonnaise – Dressings & Vinegar

Global Mayonnaise sales value

95.9% 95.9% 96.0%

Source: Innova Market Sizing

Source: Innova Database

• Meanwhile, mayonnaise records the largest

26% 26% 25%

Source: Innova Database

11.6% • Garlic is the most desired flavor in condiment &

Oct 2023 - Mar 2024 Oct 2022 - Mar 2023

provided to [email protected] on 26 Nov 2024 03:41 (UTC)

CAGR • In Oct 2023 – Mar 2024, among the product

• These results in distinct flavor profiles that

• In Oct 2023 – Mar 2024, ALMA By G (4%),

Source: Innova Database

provided to [email protected] on 26 Nov 2024 03:41 (UTC)

YoY growth (%)

% of Launches Growth in Value Growth in Volume

Sources: Innova Database, Innova Market Sizing

provided to [email protected] on 26 Nov 2024 03:41 (UTC)

Source: Innova Database

provided to [email protected] on 26 Nov 2024 03:41 (UTC)

Figure 9: Top 5 positionings in mayonnaise – dressings & vinegar launches

24% Apart from the top 5 claims, plant based,

Source: Innova Database

No Additives/ Apart from the top 5 positionings, other positionings

• Europe: traditional, natural, palm oil free.

Source: Innova Database

Source: Innova Database

Source: Innova Database

Source: Innova Database

Source: Innova Database

Source: Innova Database

provided to [email protected] on 26 Nov 2024 03:41 (UTC)

Figure 11: Top 5 flavors in mayonnaise – dressings & vinegar launches

4% Apart from the top 5 flavors, mustard,

Source: Innova Database

12% • North America: dill, thousand island, truffle

10% • Middle East/Africa: French dressing, thousand

8% • Latin America: mustard, cayenne pepper, herbs.

Ranch Garlic Caesar Italian Dressing Lemon

Source: Innova Database

Source: Innova Database 28

Source: Innova Database 29

Source: Innova Database 30

Source: Innova Database 31

Source: Innova Database 32

Mayonnaise – Dressings is the second No additives/ Growing positionings Traditional is a growing

Source: Innova Market Insights

Disclaimer: The information in this document is intended for informational and

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