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Typograp
hy Typography • It is important to understand a few basic guidelines for working with text and typography. • Typography refers to the design of the characters and the way they are presented on the page. Typefaces, Fonts, and Font Families • A typeface is the basic design of a character. • Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols. • Example:
Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+-=?,.:”’; Typeface Categories • Typefaces can be divided into four main categories. – Serif – Sans Serif – Script – Decorative/Ornamental Serif Typefaces • Have attributes or strokes at the tips of the letters called serifs. • Examples: Bodoni Goudy Courier Times New Roman k • Used for body text in printed publications. Business correspondence Book text Magazine article text Newspaper text Newsletter text Recommended sizes for body text are 10 to 12 points. Serif Typefaces Sans Serif Typefaces There are no attributes (serifs) at the tips of the letters.
• Examples: • Arial • Berlin Gill Sans Verdan k Sans a • Used for very large or very small text and for digital display. • W ebpa On-screen ges display • Heading Tables s Headlines • Captions Serif vs Sans Serif Typefaces
The ends of each
character do not have attributes (serifs)
Sans Serif Decorative/Ornamental Typefaces • Designed strictly to catch the eye • Should be used sparingly. • Can be hard to read.
• Examples • Chiler Broadway • Webdings e n g r a v e r s MT • Used for decoration. • Headlines on flyers or advertisements. • Webdings can be used for symbols in logos. Script Typefaces • Appear to have been written by hand with a calligraphy pen or brush – Should never be used to key in all caps. • Example • French Script • Uses • Formal Invitations • Place cards • Poetry • Announcements Fonts • It’s easier to understand fonts if you begin with the original definition of a font. • Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type. • Each character was a separate block of metal. • The letters were “set” on the layout to form the text. • Each typeface had a complete set of metal characters for each size, weight, etc. Fonts Continued • Each different size or weight required a completely separate set of metal characters. • Each metal set of characters was kept in its own drawer and was called a type font. • So a font is the specific size, weight and style applied to a typeface. • Examples: Arial, bold, 12 point Arial, italic, 14 point Arial, 10 point Font Style • The font style refers to the slant, weight and special effects applied to the text. • Examples: – Bold – Italic – Underline – Shadow – Outline – Small Caps Font Families • A font family is the different sizes, weights and variations of a typeface. • Examples: Arial Arial Black Arial Narrow Arial Rounded MT Bold
