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    Present Marketing Project

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    Present Marketing Project

    Uploaded by

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1 views18 pages

    Present Marketing Project

    Uploaded by

    dxb5189323

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Prepared by Khalid Abdul Hakkim

    EMERGING TRENDS IN
    MARKETING
    An Insight into Marketing
    ACKNOWLEDGEM
    ENT
    I would like to express my special thanks of gratitude to my
    teacher Mrs. Sabitha who gave me the golden opportunity to do
    this wonderful project on the topic of emerging trends of
    marketing which also helped me in doing a lot of Research and i
    came to know about so many new things I am really thankful to
    her. Secondly i would also like to thank my parents and friends
    who helped me a lot in finalizing this project within the limited
    time frame.
    3. Types of
    CONTENT Marketing
    S 4. Inbound
    1.Introduction
    Strategies

    2. Basics of
    5. Conclusion
    Marketing
    Introduction

    My presentation firstly will cover the basic meaning of marketing


    following to that the latest 21st century trends involve in the
    process so as to explore the company in every aspect. The very
    benefit acquired by the companies in order to increase its sales
    will also be focused.
    What Is Marketing ?
    The action or business of promoting and
    selling products or services, including
    market research and advertising.

    Present Marketing

    In the present scenario of marketing, it has


    changed the world ,and now it is not like
    earlier that by giving advertisement on
    television and newspaper will increase the
    sales and awareness of the product. It has
    come a long way to this situation. There is a
    huge decline in newspaper and television
    marketing when compared to Modern
    marketing.
    Types of
    Marketing

    Social Relationsh Green


    Marketin ip Marketin
    g Marketing g
    Social
    Marketing
    Social marketing is a umbrella term that define the various activates
    that integrate technology , social interaction and the construction of
    word and picture. For social marketing we need to have creative
    idea which attract other people to the product.

    Size of Social Marketing


    • The size of social market is as big as you can think of there are
    zillion of social networking website. Now a days average people
    spend more than 1hr a on social networking website.
    • Present Survey in Social Market .Talking about today world there
    is 96% of Millennial have joined the social network. The fastest
    growing segment on facebook is 50-55 years old. 76% of people
    trust consumer recommendation of purchase decision. There is
    also a small segment of people in the world which trust
    celebrities. It is seen in research that companies who haven't
    worked on social marketing is facing down sales.
    Relationship
    Marketing
    A long term strategy to built relationship with individual customers.
    Relationship Marketing is a philosophy of doing business, a strategic
    orientation that focuses on keeping and improving current
    customers rather than on acquiring new customer.

    What is Relationship Marketing?


    • It is developed by Satisfying costumers
    • Trust
    • Adding Values
    • Privileges
    • Costumer orientation
    • Quality product
    Green Marketing
    It is the marketing of products that are presumed to be
    environmentally safe. Thus green marketing incorporates a
    broad range of activities, including product modification,
    changes to the production process, packaging changes, as
    well as modifying advertising. Other similar terms used are
    Environmental Marketing and Ecological Marketing.

    EXAMPLES:
    • “How it is working Green” is perhaps one of the biggest
    trends to hit the modern marketplace.
    • Wal-Mart is going Green
    • The 2008 Olympics set the new gold standard for
    sustainable events.
    • Religious leaders are making the environment a moral
    issue.
    • Hollywood and Bollywood celebrities are eco-evangelists.
    Green Certificate

    The Indian Green Building Council


    (IGBC), part of the Confederation of
    Indian Industry (CII) was formed in the
    year 2001. The vision of the council is,
    "To enable a sustainable built
    environment for all and facilitate India
    to be one of the global leaders in the
    sustainable built environment by
    2025".
    Indian Companies
    going towards • The infamous Indian companies that
    made it to the list are:
    Green • Essar Oil
    • Larsen & Toubro
    • Tech Mahindra
    • Tata Consultancy Services
    • Wipro
    Best Other Techniques Most large
    organizations and government focus
    on public relations activities, as they
    have large stakeholder base. Below
    are some of the activities which are
    done by inviting journalists.

    • Press conference
    • Press release
    • Media event
    Inbound
    strategies
    DOMINO’S

    • By making a conscious effort to


    gain a better understanding of
    the preferences of the markets
    it's trying to break into,
    Domino's is able to deliver pies
    diverse enough to gain
    international attention
    Inbound
    strategies
    McDonald's

    • It practices 'global' marketing


    efforts. No, that's not a typo.
    McDonald's brings a local
    flavor, literally, to different
    countries with region-specific
    menu items. In 2003,
    McDonald's introduced the
    McArabia, a flatbread sandwich,
    to its restaurants in the Middle
    East.
    Inbound
    strategies
    Coca-Cola

    • Coca-Cola focuses on small


    community programs and
    invests a lot of time and money
    in small-scale charity efforts.
    Ex: in Egypt, Coca-Cola has
    built 650 clean water
    installations in the rural
    villages. In India, the brand
    sponsors the Support My School
    initiative to improve facilities at
    Inbound
    strategies
    Dell

    • Takes a Multi-Layered Approach


    The company is also making
    the most of the video medium
    by featuring a growing
    collection of videos on its
    Facebook page, tweeting about
    them on Twitter and promoting
    them on other social media.
    Conclusion

    Lastly,
    As the increasing
    creativity among the
    young minds are coming
    up the new trends which
    is now taking up in the
    market. All the big
    company in the world are “Market is run by the
    going green to capture big players---
    the market. “Marketers”
    Thank
    you

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