Building and

Managing Website
Dr. Ayan Paul
Visiting Faculty, IIM Jammu
Content
▪ Internet: Historical perspective
▪ Domain Name
▪ Web Hosting
Internet: Historical
Perspective
HTML
Web Server
Internet: Historical Perspective
▪ Internet
▪ US Defense Department researchers in Advanced Research Projects Agencies (ARPA)
connected four different computers to form a network called ARPANET

▪ World Wide Web

▪ Hyper Text Markup Language: Describes relationship among text elements; indicates
which part of the text is Header element or part of paragraph
▪ Hypertext servers (Web server): Computer that stores files written in the hypertext
markup language and let other computer connects to it and read the files

▪ Web Browser
▪ Software interface that lets users read HTML documents and move from one document
to another through hypertext link
Domain Name
▪ In order to have a fully functioning website, you’ll also need to register a domain name
▪ Once you purchase this you’ll point it towards your server, which lets the web browser know that
this is where your files are located
▪ When a person types in your domain name or clicks on a link to your site, the web browser gets
the files from the server and displays them for the viewer
▪ Sets of words that are assigned to specific IP address
▪ Contains two or more word groups separated by periods
▪ Right most part more general; Left more specific

▪ Internet Corporation for Assigned Names and Numbers (ICANN) has responsibility to manage
domain name and coordinate with IP address registers
▪ Top-level domain (.edu, .com, .org) and country domains (.in, .uk)
Domain Name: Business perspective
▪ Domain names are global and unique whereas, trademark may overlap in different industries or geographical locations

▪ Internet users tend to guess the domain name

▪ Anti-cyber squatting consumer protection act enacted by US Congress in 1999

▪ Cybersquatting refers to the unauthorized registration and use of Internet domain names that are identical or similar to
trademarks, service marks, company names, or personal names.

▪ Cybersquatting registrants obtain and use the domain name with the bad faith intent to profit from the goodwill of the actual
trademark owner.

▪ In 2000, ICANN implemented uniform dispute resolution procedure (UDRP) to govern certain domain name disputes

▪ Salient features of UDRP

▪ A domain name is identical or confusingly similar to a trademark or service mark in respect of which the complainant has rights.

▪ The domain name owner has no rights or legitimate interests in the domain name.

▪ The domain name has been registered and is used in bad faith
Domain name: Dispute resolution
▪ To enables trademark owners to pre-register domain names under each new TLD that correspond to their
registered trademarks, the mark owner must first submit proof of its rights to Trademark Clearinghouse
(TMCH)
▪ Brand owners can contest the registration and use of a domain name that is identical or confusingly
similar to their trademark through Uniform Rapid Suspension (URS) system
▪ Examples in India
▪ Jio-Hot Star
▪ Rediff Communication v. Cyberbooth: rediff.com/radiff.com
▪ www.morganstanleybank.co.in was registered on June 20, 2010. The complainant contended that the addition of
ccTDL ".co.in." was insufficient to render the disputed domain name dissimilar to the mark MORGAN STANLEY

▪ The Information Technology Act, 2000 (IT Act) ignores the problem of domain name disputes and
cybersquatting
▪ In India, due to the absence of relevant cyber laws, cases are decided within the ambit of trademark laws
Web Server Basics
▪ Main job of web server is to respond
to requests from Web client
computers
▪ Main elements of web server
▪ Hardware
▪ OS: Linux/Windows
▪ Web server software: Apache
Web Hosting
▪ Service that companies offer where they’ll store your website’s files, which can
then be accessed by a web browser
▪ Renting space on a server that the web hosting companies own and manage
▪ Since most people or even businesses don’t have servers of their own, they rent
out server space from a third-party web hosting company
▪ Web host is responsible for things like server maintenance, security, and running
the right software
How Web Hosting Works
▪ Your website is just a collection of different files
▪ When you create a website you need a place to store all of these files
▪ That place is your hosting company’s server
▪ On this server, you’ll store your website’s media, files, databases, and anything
else required to properly render your website
Different Types of Hosting: Shared hosting
▪ Sharing the physical server environment with other websites
▪ Site is secure from other websites using the same server
▪ Effective splitting server resources with other users of the same server your costs
will be very low
▪ Websites that have low to moderate traffic levels will be fine using a shared host
Different Types of Hosting: Cloud hosting
▪ Website is hosted on multiple different servers simultaneously
▪ The physical servers are partitioned into cloud clusters
▪ Beneficial because if one of the servers becomes overloaded, then the traffic will
be automatically routed to another cloud server within the cluster
▪ Extremely reliable form of hosting
▪ Flexible and can be scaled up or down in real-time
Dedicated Server Hosting
▪ All the resources of entire physical server
▪ Most expensive as you’re not splitting server costs with other websites
▪ Incredible performance and enhanced security
Features of Web Host
▪ Bandwidth/Traffic
▪ Storage
▪ Uptime
▪ Email accounts
▪ FTP
▪ Support
Content Management System (CMS)
▪ A CMS is a software application that allows users to build and manage a website
without having to code it from scratch, or know how to code at all
▪ With a CMS, you can create, manage, modify, and publish content in a user-
friendly interface. You can customize the design and functionality of your site by
downloading or purchasing templates and extensions, rather than coding
▪ A CMS is made up of two core parts:
▪ Content management application (CMA): Content editor
▪ Content delivery application (CDA): Assemble the back-end code
Why use CMS?
O No Coding Knowledge Required
O users with limited technical resources and time can still build a powerful website for their business
O Easy Collaboration
O Multiple users can access and work in the back end of a CMS at the same time
O User Roles and Permissions
O Content writers, for example, can have all the permissions they need to write, publish, and manage content — but won't be able to
delete plugins or otherwise significantly alter the site's functionality
O SEO feature
O Optimize your site for search engines
O Security Features and Extensions
O SSL
O Predesigned Templates
O Quickly customize the appearance of your site
O Simple updates
O Dashboard of your CMS helps to update and edit the content of your website
O Blogging functionality
O Built-in blogging functionality
O Content scheduling
O scheduling content is as easy as clicking a button
O Easy access
O Irrespective of device
Landing Page
▪ Landing page is a page on your site that is designed to convert visitors into leads
▪ It has a form that allows you to capture a visitor’s information in exchange for a desired
offer

▪ A person sees a call to action and ends up on a landing page with a form
▪ The person fills out a form, which converts them from a visitor into a lead.
▪ The information from the form fields is then stored in your leads database
▪ You market to the contact or lead based on what you know about them
▪ A homepage with a form on it does not count as a landing page because it serves
other purposes as well