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Presentation 3

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13 views10 pages

Presentation 3

Uploaded by

Kiran Thorat
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SECONDARY DATA COLLECTION & DIFFERENCES

BETWEEN PRIMARY AND SECONDARY


Understanding and Comparing Data Collection Methods

26. SHRUTI PATKI


27. GANESH PATOLE
28. HARSHADA PATOLE
29. SHRUTI PAWAR
30. TEJAS PEDNEKAR
1.Introduction
◦ Definition:
“Secondary data collection refers to gathering information that has already been collected, processed, and published by other
researchers or organizations.”
◦ Purpose:
- It is used when primary data collection is not feasible due to time or cost constraints.
- It complements primary data to support research or business decisions.
◦ Importance:
-Saves time and resources and provides access to large-scale datasets.
2.Key Sources of Secondary Data
◦ Public Sources:
- Government reports
- International organizations
◦ Commercial Sources:
- Market research reports from private firms.
- Subscription databases
◦ Internal Sources:
- Company records and databases.
- Historical financial data and customer data.
3.Advantages of Secondary Data Collection
◦ Cost-Effective:
- Less expensive compared to collecting primary data.
◦ Time-Saving:
- Data is readily available, significantly reducing research time.
◦ Large Scale:
- Access to vast data sets that would otherwise be impossible to gather.
◦ Comparative Analysis:
- Useful for trend analysis and benchmarking against past data.
4.Disadvantages of Secondary Data Collection
◦ Lack of Specificity:
- Data may not perfectly align with the research objectives.
◦ Potential Bias:
- Data might reflect the bias of the original researchers.
◦ Outdated Information:
- Data may be old or irrelevant to current trends.
◦ Data Quality Issued:
- Limited control over how the data was collected or processed.
5.Primary Data Collection – A Brief Overview
◦ Definition:
“Primary data is original data collected firsthand by the researcher for a specific purpose.”
◦ Methods:
- Surveys, interviews, experiments, focus groups, and observations.
◦ Uses:
-Ideal when specific, targeted information is needed that cannot be found in secondary sources.
6.Comparison Table – Primary vs. Secondary
Data
7.When to Use Primary vs. Secondary Data
◦ Primary Data:
- When highly specific, detailed information is needed.
- In cases where original research is required to answer specific questions.

◦ Secondary Data:
- When existing information is sufficient for research needs.
- When quick, cost-effective research is required.
8.Conclusion
◦ Summary of Key Points:
- Secondary data collection is a valuable research method, especially when resources are limited.
- Understanding the differences between primary and secondary data allows researchers to choose the best approach for their needs
- Always evaluate the relevance, reliability, and credibility of secondary data.
THANK YOU SO MUCH

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