Chapter 2:

Data Visualization
Objective
● Understand the concept and importance of data visualization in the context of
data mining.
● Explore the goals and benefits of using data visualization techniques.
● Learn various techniques for numerical data, including line charts, bar charts,
scatter plots, etc.
● Understand the techniques specific to non-numerical data, such as pie charts,
word clouds, network graphs, etc.
● Gain insights into the visualization of dashboards, including the components,
design principles, and interactive features.

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Visualization of Dashboards
Dashboards
● Dashboards are visual interfaces that provide a consolidated view of key
information and metrics, allowing users to monitor and analyze data in real-
time. They combine various visualizations, charts, tables, and other components
to present an overview of relevant data and facilitate decision-making.

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Visualization of Dashboards
Definition and Purpose of Dashboards
● Dashboards are interactive visual displays that present summarized and
actionable information at a glance. They are designed to provide a
comprehensive view of key performance indicators (KPIs), metrics, and trends
for effective monitoring and decision-making.
● The purpose of dashboards is to provide users with relevant and timely insights,
enabling them to assess performance, identify issues or opportunities, and take
appropriate actions.

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Visualization of Dashboards
Components of a Dashboard
● Widgets: Dashboards consist of various widgets such as charts, graphs, tables,
gauges, or maps, representing different aspects of the data.
● Filters: Interactive filters allow users to customize the view of the dashboard by
selecting specific dimensions, time periods, or other parameters.
● Drill-down and Drill-up: Dashboards often provide the ability to drill down into
specific details or drill up to higher-level summaries for deeper analysis.
● Alerts and Notifications: Dashboards may include alerts or notifications that
highlight critical information or anomalies, helping users stay informed about
important events or changes.

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Visualization of Dashboards
Design Principles for Effective Dashboards
● Data Organization and Layout: Arrange the components of the dashboard in a
logical and intuitive manner, ensuring that related information is grouped
together for easy understanding.

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Visualization of Dashboards
Design Principles for Effective Dashboards
● Visual Hierarchy and Emphasis: Use visual cues such as size, color, and
positioning to emphasize important data and guide users' attention to the most
relevant insights.

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Visualization of Dashboards
Design Principles for Effective Dashboards
● Color Schemes and Aesthetics: Choose a visually pleasing color scheme that
aligns with the data and the overall purpose of the dashboard. Avoid
overwhelming or distracting color combinations.

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Visualization of Dashboards
Design Principles for Effective Dashboards
● Interactivity and User Experience: Incorporate interactive features like hover
effects, tooltips, and clickable elements to provide a smooth and engaging user
experience. Allow users to interact with the dashboard and explore the data
based on their specific needs.

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Visualization of Dashboards
Design Principles for Effective Dashboards
● Responsiveness and Adaptability: Ensure the dashboard is responsive and
adaptable to different screen sizes and devices, allowing users to access and
view the dashboard on various platforms.

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Visualization of Dashboards
Examples of Dashboard Visualization
● Line charts or area charts showing trends and fluctuations in key metrics over
time.
● Bar charts or column charts comparing performance or metrics across different
categories or regions.
● Gauges or progress indicators providing a visual representation of goal
attainment or performance levels.
● Heatmaps or choropleth maps showing geographical patterns or variations in
data.
● Tables or data grids presenting detailed tabular information for specific
dimensions or metrics.
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Visualization of Dashboards
Tools for Creating Interactive Dashboards
● Tableau: A popular and powerful data visualization tool with extensive
dashboard creation capabilities.

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Visualization of Dashboards
Tools for Creating Interactive Dashboards
● Power BI: Microsoft's business intelligence platform that enables the creation of
interactive dashboards and reports.

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Visualization of Dashboards
Tools for Creating Interactive Dashboards
● Google Data Studio: A free tool by Google for creating customizable dashboards
and visualizations using various data sources.

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Visualization of Dashboards
Tools for Creating Interactive Dashboards
● D3.js: A JavaScript library for creating custom, interactive, and dynamic
visualizations and dashboards.

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Summary
Visualization of Dashboard
● Dashboard Visualization:
- Learn about dashboard components.
- Explore design principles.
- Understand interactive features.

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