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Conversions

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dhruvatimilsaina2001
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16 views7 pages

Conversions

Uploaded by

dhruvatimilsaina2001
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Analyzing

Conversions: A
Deeper Dive
Conversion rate optimization (CRO) is a crucial aspect of search
engine optimization (SEO). By understanding how users interact
with our website and what drives them to convert, we can make
data-driven decisions to improve our overall marketing strategy
and boost revenue.
Identifying Conversion Metrics

1 Bounce Rate 2 Time on Page


The percentage of visitors who leave The average amount of time users
our site after viewing only one page. spend on a specific page of our
website.

3 Conversion Rate 4 Click-Through Rate (CTR)


The percentage of visitors who The ratio of users who click on a
complete a desired action, such as specific link or ad to the total number
making a purchase or filling out a of users who view it.
form.
Understanding the Conversion
Funnel
1 Awareness
Users first become aware of our product or service through various
marketing channels.

2 Interest
Users express interest by visiting our website and exploring your offerings.

3 Conversion
Users complete the desired action, such as making a purchase or
filling out a form.
Optimizing the Conversion Funnel
Improve User Enhance Calls-to- Analyze User
Experience Action Behavior

Ensure our website is Craft compelling calls-to- Use website analytics to


visually appealing, easy to action that encourage understand user behavior
navigate, and provides a users to take the desired and identify areas for
seamless user experience. action. improvement.
A/B Testing for Conversion
Optimization

Develop Hypothesis Implement A/B Test Analyze Results


Identify potential Create two versions of a Evaluate the data to
changes to our website page and randomly show determine which version
that could improve them to visitors to performs better and
conversion rates. compare performance. drives more conversions.
Leveraging User Feedback
User Surveys Heatmap Analysis
Gather feedback from our customers to Analyze user interactions on our
understand their pain points and website to identify areas of interest and
preferences. engagement.

Usability Testing Customer Interviews


Observe users as they navigate our Conduct in-depth interviews to gain
website and identify areas for valuable insights into our customers'
improvement. needs and expectations.
Conclusion: Unlocking
Conversion Success
By understanding and optimizing the conversion funnel,
leveraging A/B testing, and incorporating user feedback, we can
unlock the full potential of our website and drive meaningful
conversions. Continuous improvement and a data-driven
approach are key to achieving long-term success in conversion
rate optimization.

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