Topic One - Probability Theory
Topic One - Probability Theory
PROBABILITY THEORY
2. Rule of Complement
• If A is an event, then P(A) + P(A) = 1
Worked Examples
Example 1
In marketing research survey, people are interviewed about product usage.
One of the questions is about the brand of toothpaste used. If it is known
that 14% of the population use brand A and 9% uses brand B, what is the
probability that a randomly chosen person will be a user of one of the two
brands? (assume that only one brand is used at a given time).
November 22, 2024 Prepared by D. Ringo 8
Worked Examples
Example 2
There are six people qualified for the position of Assistant Lecturer at
UDOM. The position is to be filled by randomly selecting one person from
the following list:
Person Sex Experience
1 Male 8
2 Female 7
3 Male 12
4 Female 4
5 Female 8
6 Male 4
Find the probability that the individual selected will be either a female or a
person with more than six years of experience.
November 22, 2024 Prepared by D. Ringo 9
Rules of Probability
4. Rule of Multiplication (Multiplicative Rule)
Before discussing the rule we need to understand some basic terms in
connection to this rule;
Conditional Probability; the conditional probability of event A given that
B has occurred is written as P(A/B) and is defined as:
P(A/B) = P(AꓵB)
P(B)
Likewise,
P(B/A) = P(AꓵB)
P(A)
Dependent events
Dependent events are those events where the occurrence of one event
affect the occurrence of another.
E.g. if a card is drawn from a deck without replacement, the event of
getting a club in the first draw will have an impact on the event of getting a
club on the second draw. The probability of getting a club on the first draw
will be 13/52, whereby the probability of getting a club in the second draw
will be 12/51.
Two events A and B are dependent if:
P(AꓵB) = P(A/B) X P(B) = P(B/A) X P(A)
(Multiplicative rule for dependent events)
Example 4
Suppose a coin is tossed twice. Find the probability that a head and a tail will
shown up.
Example 5
The probability of getting A grade in Mathematics is 0.7, and the probability
of getting A in Finance is 0.6. Find the probability of getting an A in both
mathematics and finance.
November 22, 2024 Prepared by D. Ringo 13
Worked Examples
Example 6
Suppose that TRA estimates that the probability of an error on personal
income tax return is 0.4. If three returns are randomly selected for audit
purposes, what is the probability that:
a) All returns have an error
b) One return has an error
Example 7
A financial services firm places an advertisement in a newspaper. The firm
estimates that there is a probability of 0.6 that people in the potential area
read the newspaper. The research further shows a probability of 0.85 for
people who read the newspaper, remember seeing the advertisement when
questioned about it afterward. What is the probability that people in the
firm’s potential market see and remember the advertisement?
November 22, 2024 Prepared by D. Ringo 14
Worked Examples
Example 8
One of the greatest problems in marketing research and other survey fields
is the issue of non-response to surveys. In home interviews, the problem
arises from absence from home at the time of the visit or, sometimes,
refusal to answer questions. A market researcher believes that a respondent
will answer all questions with a probability of 0.94 if found at home.
Furthermore, the researcher believes that the probability of finding a given
person at home is 0.65. Given this information, what is the probability that
the interview will be successful?
Example 10
The probability that a bank customer will default on a loan is 0.4 if the
economy is high and 0.13 if the economy is not high. Suppose the
probability that the economy will be high is 0.65.
a) What is the probability that the person will default on the loan?
b) Given that the customer has defaulted, what is the probability that the
November 22, 2024 Prepared by D. Ringo 16
Rules of Probability
5. Law of Total Probability and Bayes' Rule
The Law of Total Probability is a probability rule that expresses the total
probability of an event in terms of the conditional probabilities of the
event given different scenarios.
The law of total probability states that;
P(A) = P(AꓵB) + P(AꓵB)
That is, the probability of event A is equal to the joint probability of A and
B plus the joint probability of A and the complement of B.
Recall, P(AꓵB) = P(A/B) X P(B), then from the law of total probability can
be written as;
P(A) = P(A/B) X P(B) + P(A/B) X P(B)