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    Quad Squad

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    samirajannat618

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    Quad Squad

    Uploaded by

    samirajannat618
    2 views19 pages

    Original Title

    Quad squad

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2 views19 pages

    Quad Squad

    Uploaded by

    samirajannat618

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Digital Marketing as a

    Brand building Tool


    for Bangladesh
    Pharma Industry

    Submitted to
    Ananta Saha
    Head of International Business,
    Renata Limited
    01 Objectives of Digital Marketing

    02 Evolution of Digital Marketing

    Table of 03 Digital Marketing Tools

    Contents
    Benefits of Digital Marketing
    04

    Challenges to implement Digital


    05 Marketing

    06 Overcoming Challenges
    Team Quad Squad
    Members

    Samira Jannat Somiya Najia Hossain Tithi


    Reg No:22103041 Reg No:22103043

    Marzia Jahan Sadia Nowshin Laboni


    Reg No:22103044 Reg No:22103045
    Digital marketing

    Pharmaceutical digital
    marketing refers to the
    use of digital channel
    and tool to communicate,
    inform and promote
    Pharmaceutical product
    and services to
    customer.
    Push marketing vs Pull marketing

    Push marketing Pull marketing


    Push marketing bring Pull marketing for
    content to the user, which consumer
    • SMS actively seek out
    • E-Mail • Website search
    • Digital banners • Blog
    Objectives of Digital Marketing

    Increase targeted
    24/7 Accessibility
    traffic

    Patient Education and Global Reach


    Engagement
    Building Trust and
    Transparency
    Evolution of Digital Marketing in Pharma
    sector
    In the 1990s 70-80%
    Traditional relying on 60-70%
    print ads, TV, and direct
    interactions with (HCPs)
    By the mid-2000s
    Social media platforms 20-30%

    By the mid-2010- 2020s, 1%


    Value-driven, informative
    content

    The 2020s
    Massive leap forward driven
    by the COVID-19 pandemic
    Leveraging Digital Marketing
    Tools for Brand Building in
    Bangladesh Pharma Industry
    For Local SEO

    Ensure All pages are well-


    SEO optimized

    Search Engine
    Optimization Increase Local Visibility

    Keep Up with Competitors


    Pay Per Click Advertisement

    Keyword Targeting

    Ad Auction

    Cost- Per-Click

    Landing Page Conversion


    Profile Optimization
    Accurate, complete, active, links to website

    Posting
    Videos, Live Q&A sessions, Industry news&

    Social Media updates

    Engagement with the Audience


    Community building, response to queries, patient
    Marketing education

    Measuring and Analytics


    To measure the effectiveness of social media
    efforts
    How Digital Marketing is
    Beneficial for Pharma Industry
    Enhanced Brand Visibility and Reach
    • Local and Global Audience
    • Interactive Platforms

    Cost-Effective Marketing and Higher ROI


    • Affordable Campaigns
    • Improved ROI

    Building Trust through Consumer Education


    • Consistent Communication
    • Customer Feedback

    Personalized Marketing
    • Data-driven strategies
    • Enhanced engagement and
    relationship
    Provides Competitive Advantage
    • Stay ahead
    • Innovative Campaigns
    Digital Marketing in Challenging Situation

    In 2020, the top 15 companies contributed 83.08% of the total sales whereas in 2019, the figure was 79.48%.

    Square Pharmaceuticals
    17%
    Total pharmaceutical market
    size stood at Tk 245b Incepta
    11.6%
    Others
    51%

    Beximco
    Pharmaceuticals
    9.0%

    Healthcare pharmaceuticals
    6.3%

    Opsonin Pharma 5.3%


    What Are The Challenges to
    Implement Digital Marketing in
    Pharma Industry?
    Disconnection between
    where company believe
    Perception vs Reality 01 they are and where they
    actually stands in

    Face challenges in leveraging Lack of digital


    digital marketing tools, Due to 02 Literacy
    lack of digital literacy

    Smaller pharmaceutical
    companies may struggle with
    Budget 03 the high costs with effective
    Constraints digital marketing tools

    Digital marketing involves


    handling patient and healthcare Data privacy and
    provider data, which raises 04 security Concerns
    concerns over data privacy
    Overcoming Challenges in Bangladesh’s
    Pharma Marketing

    By digital Telemedicine Use SMS,


    Train pharma Using campaigns platform and
    professional radio, or TV
    modern tools following promote
    in basic ads and
    to make DGDA virtual
    digital skills partner with
    marketing guidelines consultation
    to improve local
    and customer specially for to increase
    marketing healthcare
    service easier promoting engagement
    efforts centers
    prescription with patient
    drugs

    2
    1 3 4 5

    Enhance digital Invest in Strengthen Promote Expand Rural


    Literacy and Digital Regulatory Telemedicin Outreach
    Training Technology Compliance e and E-
    health
    Thank You!
    Any Question?

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