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MIL Lesson 1

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29 views15 pages

MIL Lesson 1

Uploaded by

senbonzakura019
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Media and Information Literacy:

Bridges for
Communication
and
LESSON Information
1
Communication Defined
Communication is simply the act of
transferring information from one place,
person or group to another (SkillsYouNeed,
2020).
It is the process of sending and receiving
messages through verbal or nonverbal
means, including speech, or oral
communication; writing and graphical
representations (such as infographics,
maps, and charts); and signs, signals, and
behavior (Nordquist, 2020).
Communication Defined
At its core, communications is the use of
messages to generate meaning, both within
and across a myriad of cultures, contexts,
channels, and media. Through the effective
practice of communications, we are able to
improve cultural, social, personal, and
professional experiences, whether between
individual, enterprises or even nations
(What is Communications Studies?, 2020).
The Communication Process
Source
- The source imagines, creates,
and sends the message. In a
public speaking situation, the
source is the person giving the
speech.
Message
- The message is the stimulus
or meaning produced by the
source for the receiver or
audience.
Channel
- The channel is the way in
which a message or messages
travel between source and
receiver.
Receiver
- The receiver receives the
message from the source,
analyzing and interpreting the
message in ways both intended
and unintended by the source.
Feedback
- When the receiver responds
to the source, intentionally or
unintentionally, she/he is giving
feedback. Feedback is
composed of messages the
receiver sends back to the
source.
Environment
- The environment is the
atmosphere, physical and
psychological, where an individual
sends and receives messages. This
can include the tables, chairs,
lighting, and sound equipment that
are in the room. The room itself is
an example of the environment.
Context
- The context of the
communication interaction
involves the setting, scene,
and expectations of the
individuals involved.
Interference
or noise
- This is anything that blocks or
changes the source’s intended
meaning of the message.
Media and information
influence to communication
Media and information technology play a vital role in
globalization. Through these, we become connected to
different people around the world. These have a
significant influence on the modern culture and
become tools in sharing information, ideas, personal
messages, and other content and have become more
widespread and accessible. Not only that they become
sources of information, but entertainment as well.
While media can be a good channel for communication and
a good source of information, they also pose some threats
to users. Among these are as follows.

1. Media becomes a source of misinformation and fake news. These sometimes are utilized to
push personal gain and agenda, making the receiver of the information deceived, confused and
misinformed.

2. Though media help us improve the way we communicate, it is also abused by many.
Everybody publishes whatever they want and unmindful of the consequences of their posts.
Social media made everyone feel that they are allowed to say whatever comes to their mind,
making them say things that they would not normally say on personal encounters, thus fueling
up bullying (EASE Technology Solutions, 2016).

3. Media can also pose medical, social and psychological issues. What is posted on media may
cause dissatisfaction with body image, creates addiction, promote identity stealing and can
destroy interpersonal relationships.
The Pros and Cons
of Media and
Information
Technology
As a youth belonging to the new
generation, it is pretty obvious
that media and information
technology really have an
influence in you. Identify five
media and information gadgets
you have and state the positive
and the negative influences/
effects of these in your life
especially in dealing with other
people.

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