Scribd
Upload
21 views10 pages

IES

Uploaded by

adarshgoyal61245
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
21 views10 pages

IES

Uploaded by

adarshgoyal61245
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

Oura Health:

A Deep Dive

Oura Health, a company offering a


comprehensive product that blends health
tracking, sleep improvement, and overall
wellness in a sleek, user-friendly device.
Health-conscious individuals: People looking to optimize their health and well-being, often including fitness enthusiasts, athletes,
and wellness-focused users.

People with sleep-related issues: Individuals struggling with poor sleep or insomnia who want a tool to help improve their sleep
quality.

Professionals and high achievers: People who need to maximize their daily performance, such as business executives, athletes,
and those in high-stress jobs.

Customer Needs:
Improved sleep quality: Many customers seek solutions to improve sleep, understand sleep patterns, and achieve better rest.

Health insights: The need for continuous monitoring of health metrics such as heart rate, body temperature, and activity levels.

Convenience and ease of use: Customers want a wearable that provides useful data but doesn't require invasive or difficult-to-use
technology.

Personalized wellness recommendations: Customers may seek actionable insights based on their specific health data (e.g.,
improving sleep patterns or stress management).

How Oura Health Meets These Needs:


Sleep tracking: Oura’s primary value proposition is its ability to track sleep patterns deeply, providing insights into sleep stages
(light, deep, REM) and recovery status, which help users improve their sleep quality.

Daily readiness score: Oura uses a unique metric that combines sleep quality, activity, and other factors to give users a daily
readiness score, indicating how well-prepared they are for the day ahead.

Activity tracking and health monitoring: Oura also tracks steps, calories burned, and more, providing a holistic view of one’s daily
health, making it easy to monitor fitness goals and overall well-being.

User-friendly interface: The device itself is lightweight, comfortable to wear, and pairs with an intuitive mobile app that provides
easily understandable insights.

Problem-Solution Fit:
Problem: Many individuals struggle with sleep issues, stress, or a lack of awareness about their health metrics. They need tools that
can provide actionable insights to improve their daily health and well-being.
Customer Segments:
Primary users: Health-conscious individuals, athletes, professionals, and those looking to improve their
sleep or manage stress.

Healthcare providers: Partnerships for wellness programs and sleep clinics.

Corporate wellness programs: Oura might partner with companies to offer their employees health and
wellness tools.

Value Propositions:
For individuals: Personalized insights into health, sleep, and recovery to improve well-being.

For companies: Data-driven insights into employee wellness, leading to improved productivity and
reduced healthcare costs.

For healthcare providers: A tool to monitor patients’ sleep patterns and overall health.

Channels:
Direct-to-consumer: Oura sells its products primarily through its own website, providing a direct
connection with its users.

Partnerships: Oura could potentially sell through third-party health and wellness platforms or collaborate
with fitness retailers.

App: Oura's mobile app acts as the channel for delivering personalized insights, tips, and notifications.

Customer Relationships:
Self-service: Users can easily purchase the device online and manage their data through the mobile app.

Personalized services: Oura offers personalized wellness insights, which help users understand their
data in a meaningful way.

Community: Through digital marketing and social media, Oura can foster a community of health-
conscious users who exchange tips and support.
Revenue Streams:
Product sales: The primary revenue stream comes from the sale of Oura Rings (their core product).

Subscription services: Oura offers a subscription to premium app features (e.g., advanced insights, guided sleep programs, or tailored wellness plans).

Corporate partnerships: Selling Oura devices as part of corporate wellness initiatives or B2B partnerships.

Key Resources:
Technology & software: Oura’s app and the proprietary algorithms that process health and sleep data.

Product design & manufacturing: The Oura Ring hardware and its design.

Brand reputation: A strong presence in the health and wellness market, especially with influencers and athletes.

Key Activities:
Product development: Constant innovation in hardware (the Oura Ring) and software (the app) to stay competitive.

Marketing & branding: Targeted campaigns to build brand awareness in the wellness community.

Customer support: Ensuring users are educated about how to use the device and interpret their data.
Key Partnerships:
Healthcare providers and sleep experts: Collaborations to offer scientifically
backed data and insights.

Tech partners: Partners for the development of app features or integration


with other fitness platforms.

Corporate partners: Selling to companies for employee wellness programs.

Cost Structure:
Manufacturing: The costs associated with producing the Oura Ring.

Research and development: Continual investment in improving the product


and app.

Marketing and sales: The expenses related to building brand awareness and
acquiring customers.

Customer service: Operational costs related to supporting users.


Valuation Methodology:

To assess Oura's valuation, you could use Comparable Companies


or Discounted Cash Flow (DCF) analysis. Since Oura is in a high-
growth phase, a DCF approach could work well if you have access
to estimated cash flow projections. Alternatively, comparing Oura
to other health-tech wearables, like Fitbit (which was acquired by
Google), can provide a market-based valuation.

Strategic Intent and Growth Stages:

• Oura appears to be in the growth stage, focusing on expanding its user


base and entering new markets (e.g., corporate wellness programs). Its
recent push for more premium services (through subscriptions) shows a
clear strategy to diversify revenue streams.

• Investment Potential: Given the growing demand for wearable health


devices and wellness tracking, Oura is well-positioned for investment,
particularly if it can maintain its market differentiation and expand into
corporate partnerships or health insurance sectors
THANKYOU
By: Kanika Sharma(M23MBAG0121)

You might also like