Forecasting Notes
Forecasting Notes
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LEAH BAUTISTA-BUADA
Forecasting
2. Accurate
3. Reliable
4. Meaningful units
5. In writing
7. Cost-effective
Steps in the Forecasting Process
Obtain,
Determine Select a
Establish a clean, and Monitor the
the purpose forecast- Make the
time analyse forecast
of the ting tech- forecast.
horizon. appro- errors.
forecast. nique.
priate data.
General Approaches to
Forecasting
Qualitative methods consist mainly of
subjective inputs, which often defy precise
numerical description.
Quantitative methods involve either the
projection of historical data or the
development of associative models that
attempt to utilize causal (explanatory)
variables to make a forecast.
Forecasting Techniques
Executive Opinions
Used for long range planning
Salesforce Opinions
Consumer Surveys
Other Approaches
Delphi Method
Qualitative Forecasts
Forecasts Based on Time-Series
Data
A time series is a time-ordered sequence of
observations taken at regular intervals (e.g.,
hourly, daily, weekly, monthly, quarterly, annually).
Forecasting techniques based on time-series data
are made on the assumption that future values of
the series can be estimated from past values.
Analysis of time-series data requires the analyst to
identify the underlying behavior of the series. This
can often be accomplished by merely plotting the
data and visually examining the plot.
Forecasts Based on Time-Series
Data
Trend refers to a long-term upward or downward
movement in the data.
Irregular variation is caused by unusual circumstances,
not reflective of typical behavior.
Random variations are residual variations that remain
after all other behaviors have been accounted for.
Seasonality refers to short-term regular variations related
to the calendar or time of day.
Cycles are wavelike variations of more than one year’s
duration.
Forecasts Based on Time-Series
Data
NAÏVE FORECASTING
¨ Assumes demand in next
period is the same as demand
in most recent period
¨ e.g., If May sales were 48, then June
sales will be 48
¨ Sometimes cost effective &
efficient
Projected
Year
Supply
(3,532+4,356+4,972+5,561+6,23
2019 4,932
8)/5
2020
2021
2022
2023
Moving Average Solution
a. Using 5-year SMA
Year Supply
2014 3,532
2015 4,356
2016 4,972
2017 5,561
2018 6,238
2019 4,932
Moving Average Solution
Projected
Year
Supply
(3,532+4,356+4,972+5,561+6,23
2019 4,932
8)/5
(4,356+4,972+5,561+6,238+4,93
2020 5,212
2)/5
2021
2022
2023
Simple Moving Average
a. Using 5-year SMA
Projected
Year
Supply
(3,532+4,356+4,972+5,561+6,238
2019 4,932
)/5
(4,356+4,972+5,561+6,238+4,932
2020 5,212
)/5
(4,972+5,561+6,238+4,932+5,212
2021 5,383
)/5
(5,561+6,238+4,932+5,212+5,383
2022 5,465
)/5
Simple Moving Average
a. Using 3-year SMA
Projected
Year
Supply
2019 (4,972+5,561+6,238)/3 5,590
2020 (5,561+6,238+5,590)/3 5,796
2021 (6,238+5,590+5,796)/3 5,875
2022 (5,590+5,796+5,875)/3 5,754
2023 (5,796+5,875+5,754)/3 5,808
Weighted Moving Average