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Design Thinking Uber Presentation

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2052- Abhishek pandey
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261 views10 pages

Design Thinking Uber Presentation

Uploaded by

2052- Abhishek pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Different Stages of Design

Thinking: The Uber Example


A Step-by-Step Look at How Design
Thinking Helped Uber
What is Design Thinking?
• - Design Thinking is a creative approach to
solving problems.
• - It focuses on understanding users,
questioning assumptions, and redefining
issues.

• Why Use Design Thinking?


• - To build user-centered solutions.
• - To innovate and stay competitive.
Overview of the Five Stages
• 1. Empathize
• 2. Define
• 3. Ideate
• 4. Prototype
• 5. Test
Stage 1: Empathize (Understanding
the User)
• Goal:
• - Understand the user’s needs and pain points.

• Uber Example:
• - Research: Uber interviewed frequent
taxi/public transport users.
• - Insight: Users found it hard to find safe,
reliable, affordable rides, especially at night.
Stage 2: Define (Identify the
Problem)
• Goal:
• - Turn insights into a clear problem statement.

• Uber Example:
• - Problem Statement: “How might we provide
a convenient, safe, and affordable ride service
accessible anytime, anywhere?”
Stage 3: Ideate (Brainstorming
Solutions)
• Goal:
• - Brainstorm multiple solutions creatively.

• Uber Example:
• - Ideas: An app to request rides, GPS location
tracking, ride-sharing options.

• Outcome:
• - Uber focused on creating a mobile app with
Stage 4: Prototype (Creating a
Model)
• Goal:
• - Build a basic version of the solution.

• Uber Example:
• - Prototype: Uber created an app with
features like ride requests, driver tracking, and
payment.

• Early Testing: Released to a small user group


Stage 5: Test (Trying Out the
Solution)
• Goal:
• - Test the prototype and gather feedback.

• Uber Example:
• - Feedback: Users commented on wait times,
app ease, and driver behavior.
• - Improvements: Uber updated the app to add
fare estimation, better interface, and safety
features.
The Impact of Design Thinking on
Uber
• Design Thinking helped Uber:
• - Build a user-friendly, reliable service.
• - Enable ongoing improvements based on
feedback.
Summary of the Design Thinking
Stages
• 1. Empathize: Understand users.
• 2. Define: Outline the problem.
• 3. Ideate: Brainstorm solutions.
• 4. Prototype: Create a model.
• 5. Test: Refine through feedback.

• Final Note:
• Design Thinking can solve problems and create
effective, user-centered solutions.

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