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    Elc 2024 - Marketing S#1

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    Elc 2024 - Marketing S#1

    Uploaded by

    marianabrandantrad
    3 views10 pages

    Original Title

    ELC 2024_MARKETING S#1

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3 views10 pages

    Elc 2024 - Marketing S#1

    Uploaded by

    marianabrandantrad

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    ENGLISH LANGUAGE SESSIONS 2024

    MARKETING
    TEAM
    LET’S INTRODUCE OURSELVES

    • YOUR NAME​
    • ROLE IN THE COMPANY​
    • A FUN FACT ABOUT YOURSELF​
    ​
    SOME IDEAS​

    Hi!
    I am...
    I am in charge of..
    SESSION 1

    Watch whis short clip: do you feel


    identified?
    Come up with some ideas of your
    own to complete this sentence:
    I work in Marketing, of course I...
    “Many small things have been made
    large by the right advertising.”
    Mark Twain, US author

    What do you think this quote means? Do you agree with it? Why?
    Do you have any example in mind that makes the case for this
    quote?
    DEBATE
    • What kind of drink is it?

    • Have you ever tried it?

    • Do you think it’s a clever advert?

    • Why do you think it might have got

    Red Bull into trouble?

    • Read the article and answer the

    question at the end.


    a) notices, pictures, or films telling
    people about a product (also ads,
    adverts).

    b) (noun) the attention that is given


    to sb./sth. by the newspapers,
    television...

    c) (noun) statements that sth. is true,


    although it has not been proved and
    other people may not agree with or
    believe it.

    d) (adj.) giving the wrong idea or


    impression, making you believe

    • After reading the text, look at the highlighted words e) (noun) typed of product made by a
    and match them with their corresponding meaning.
    particular company.
    • Try using them in a sentence of your own.
    a) (noun) people who buy goods or use
    services.

    b) (verb) was taken to court to ask for


    money because of sth. they said or did
    that harmed you.

    c) (noun) a word or phrase used in


    advertising that is easy to remember, to
    attract people’s attention or to suggest
    an idea quickly.

    d) (noun) series of advertising messaged


    with the same theme.

    Why do you think Benjamin Carethers did what he did?


    • Let’s go back to the text and work with some
    vocabulary
    Look at three products whose adverts cost their brands money.
    What problems do you there were with the adverts?

    READ ABOUT THE PROBLEM IN SILENCE


    AND
    TELL EACH OTHER WHAT THE PROBLEM
    WAS
    Look at the following ad.
    • Can you think and describe a memorable ad.? Why was it
    memorable?
    • Describe it and explain what happens throughout the video.
    • Do you think it’s a good ad? Why? Why not?

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