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Module 1 Digital Marketing Overview - Masroor

Digital marketing overview

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39 views21 pages

Module 1 Digital Marketing Overview - Masroor

Digital marketing overview

Uploaded by

superman89cc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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IDMPakistan Session

Digital Marketing Overview


By M. Masroor Khan

No. of Sessions: 1
IDMPakistan Session

About Me
• M.Masroor Khan, Trainer IDMPakistan

• Freelancer, Website Developer, Digital Marketer

• Working as a Freelance Web Developer since 2018

• MS(Software Engineer) from UET, Khzdar

• Experience in training numerous students linked to different


organizations as well as individual trainings.

• Running a successful local ecommerce store


2 Phases of this module

PHASE – 1 PHASE – 1 PHASE – 2


ORIENTATION OF THE INTRODUTION TO
ORIENTATION
TRAINING
OF THE TRAINING
DIGITAL MARKETING
PHASE – 1
ORIENTATION OF THE TRAINING
Module - 1

AND YOU ?
1. Your City
2. What are you currently doing professionally
3. and what is your core objective that you want to
achieve by learning digital marketing

Type: Karachi – Manager Marketing at … / Business name / Student – want to start affiliate marketing business
Module - 1

Things to note
• Make sure “This session is being recorded” is shown in your control panel
• Recordings will be uploaded within 24 hours
• If a session is disconnected for any reason – join again with the link on your LMS
account
• Make sure you have joined your batch's WA Group.
• For any further problems regarding sessions kindly contact your assigned
relationship manager
• You may ask any question regarding this training at ask.idmpakistan.pk
• You can contact your trainers through their email/WhatsApp.
• Do not share your LMS credentials.
• RECORDING TIME
IDMPakistan Session

How this program will proceed


(Best Practices for trainees)

Module

Live Lecture Recording

Assignments Projects Exam

ASK QUESTIONS – AS MANY AS YOU CAN


Module - 1

INTERNSHIP PROGRAM
• After the completions of the training.
• Dues, Assignments and Exams should be cleared
• Duration will be 8-10 weeks
• Remote working
• No specific timings
• Should meet the timelines
• Paid (all the expenses will be borne by IDMPakistan)
PHASE – 2
INTRODUTION TO DIGITAL
MARKETING
Marketing
Positioning of offerings better than your competitors.

Traditional / Conventional Marketing Digital Marketing


IDMPakistan Session

Goal of this Module


• What is Digital Marketing

• Why use digital marketing?

• Understanding the important aspects of digital marketing

• Understanding the digital marketing process

• Some LIVE case studies


IDMPakistan Session

What is Traditional Marketing

“Traditional marketing” is the process of reaching out to and engaging with your
customers through traditional media (TV, billboards, referrals, newspapers etc)

Traditional
Marketing

Billboards Newspapers TV Ads Flyers brochures


IDMPakistan Session

What is Digital Marketing


“Digital marketing” is the process of reaching out to and engaging with your
customers through digital media (internet, email, mobile etc)

Digital
Marketing

Search Social Media Email


Website Mobile Apps
Engines Marketing Marketing
IDMPakistan Session

Assets For Digital Marketing


• Digital Hubs
• Website
• Blog
• Online Store
• Social Networks
• Pages, Profiles on platforms (FB, Twitter, Linkedin, Pinterest etc)
• Your tribe
• Search Presence
• Dominating the keywords for your business
• Both organic and inorganic presence
• Email List
• Email marketing automation
• Nurturing your list etc
IDMPakistan Session

eCommerce (Online Store) Stats of


Pakistan
IDMPakistan Session
IDMPakistan Session

Digital Marketing Objectives


One way to make sure you are found on the web is with an optimized
digital marketing strategy. Most digital marketing strategies and
campaigns have following 5 objectives.

 Reaching the right audience


 To engage with your audience
 To motivate your audience to take action
 Efficient spending on your campaign
 Return on investment (ROI)

Digital marketing goal

Digital marketing is about generating sales and/or capturing leads from


customers that are searching on the Internet for answers .
IDMPakistan Session

Digital Marketing Process


Paid ads
Organic Facebook
Paid ads
Organic Google
Traffic Visibility
Paid ads
Organic Youtube
Paid ads
Organic Instagram
Website

Social Profiles
IDMPakistan Session

Digital Marketing Process

Interested Demo Closing into


Stranger
Prospect Session Sale via
IDMPakistan Session

QUESTIONS
Website Asisstance

• 021-32740066 – 10:00am – 12:00pm


• Website Related assistance

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