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    Brown Simple Digital Marketing Presentation

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    alkashubhada

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    © All Rights Reserved
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    Brown Simple Digital Marketing Presentation

    Uploaded by

    alkashubhada
    11 views8 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    11 views8 pages

    Brown Simple Digital Marketing Presentation

    Uploaded by

    alkashubhada

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Loyalty from a brand towards customers is

    about consistently delivering value,


    satisfaction, and engagement that goes
    beyond mere transactions. Successful brands
    prioritize customer relationships and actively
    respond to customer needs and feedback. By
    leveraging technology and understanding
    customer-perceived value, brands can
    cultivate long-term loyalty that enhances both
    satisfaction and profitability.
    Example of Product Ecosystem
    Integration • SmartThings Pro:
    ⚬ Centralized control for business devices, improving
    efficiency.
    ⚬ AI features optimize energy use and enhance
    customer experiences.

    • Interactive Whiteboard:
    ⚬ Uses AI for personalized learning, boosting
    engagement.

    • Retail Solutions:
    ⚬ Color E-Paper provides dynamic signage, attracting
    customers.
    ⚬ Mobile app allows quick content updates for effective
    marketing.

    • VXT Platform:
    ⚬ Cloud-based CMS streamlines content management
    and enhances screen value.
    ⚬ Partnerships enable customized, real-time content
    delivery.

    • Engaging Content:
    ⚬ Collaborations with partners offer tailored multimedia,
    enriching customer interactions and fostering loyalty.
    Example of Membership and
    Customization
    • Membership: Perks-based, no discounts,
    focuses on exclusive experiences (e.g.,
    early product access, free hemming,
    receipt-free returns).

    • The Sweat Collective: Exclusive 25%


    discount for verified fitness
    professionals, positions brand with
    influencers in the fitness community.

    • Performance: 9M sign-ups in 5 months,


    30% utilized benefits.
    Example of Loyalty
    Programs • Rewards Incentive: Earn points on purchases
    (5% cashback), encouraging repeat buying.

    • Bonus Opportunities:Additional points for


    scanning QR codes, increasing engagement
    with products.

    • Personalized Experience:Tailored
    recommendations based on purchase
    history, enhancing customer connection.

    • Inclusive Branding: Transition from VIP to


    Insiders makes the program more relatable
    and accessible.

    • Engagement Activities: Surveys and quizzes


    offer extra points, fostering ongoing
    interaction.

    • Double Points Promotions: Periodic events


    boost sales and customer excitement,
    reinforcing loyalty.
    Example of Subscription Service

    • Customer-Centric Focus: Amazon Prime


    prioritizes solving customer pain points,
    like high shipping costs.

    • Valuable Benefits: Offers free fast


    shipping, discounts, and access to Prime
    services like music and video.

    • Impressive Results: Generated $40.2


    billion in revenue in 2023; significant
    growth in subscriber base contributing to
    over 375 million purchases on Prime Day
    Example of Direct Customer
    Engagement
    • 14 Years at No. 1: Hyundai ranked first in customer
    loyalty for 14 consecutive years (Brand Keys CLEI).

    • Top 20 Global Brand: Consistently in the top 20 across


    all brands since 2017.

    • Commitment to Quality: High-quality vehicles


    surpassing customer expectations.

    • Advanced Technology: Leadership in electric and hybrid


    innovations.

    • Strong Dealership Network: Comprehensive customer


    service and support.

    • Extended Warranty: 10-year/100,000-mile powertrain


    limited warranty builds trust.

    • Effective Marketing: Campaigns resonate with customer


    values and brand identity.
    Conclusion 10
    • Lululemon: Offers special perks and discounts, leading
    to high customer engagement.

    • Samsung Electronics: Uses smart tech to make


    business operations easier and more personal,
    boosting loyalty.

    • LEGO: Provides cashback, personalized


    recommendations, and interactive features to keep
    customers coming back.

    • Amazon Prime: Combines free shipping and other


    benefits to keep customers loyal and drive big sales.

    • Hyundai: Stays at the top by offering high-quality cars,


    tech advancements, and great customer support.

    Which highlight key strategies for building strong brand


    loyalty.

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