ARTIFICIAL

INTELLIGENCE

BY-SRUSHTI H TEGGI
23IABSC034(ELECTRONICS )3RD SEM BSC
DIGITALFLUENCY
 APPLICATION OF AI

 E-COMMERCE
 EDUCATION PURPOSE
 ROBOTICS
 GPS AND NAVIGATION
 HEALTHCARE
 AGRICULTURE
 SOCIAL MEDIA
 LIFESTYLE
 ETC…..
AI in E-commerce : It helps the organization to
establish a good engagement between the user and
company. Artificial Intelligence app helps to make
appropriate suggestions and recommendations as per
the user search history and view preferences. There are
also AI chat bots that are used to provide customer
support instantly and help to reduce complaints and
queries to a great extent. Let’s take a closer look at AI
applications in E-commerce. Examples:
Personalization: Using this feature, customers would
be able to see those products based on their interest
pattern and that eventually will drive more conversions.
Enhanced Support: It’s very important to attend to
every customer’s query to reduce the churn ratio and
to empower that AI-powered chat bots are well capable
Educational sectors are totally organized and managed
by human involvement till some years back. But these days, the
educational sector is also coming under the influence of Artificial
Intelligence app. It helps the faculty as well as the students by
making course recommendations, Analysing some data and some
decisions about the student, etc.

Voice Assistant: With the help of AI algorithms, this feature can

be used in multiple and broad ways to save time. provide
convenience, and can assist users as and when required.
Gamification: This feature has enabled e-learning companies to
design attractive game modes into their system so that kids can
learn in a super fun way. This will not only make kids engage
while learning but will also ensure that they are catching the
concepts and all thanks to AI for that.
AI in Robotics : Artificial Intelligence is one of the major
technologies that provide the robotics field with a boost to
increase their efficiency. AI provides robots to make
decisions in real time and increase productivity. For example,
suppose there is a warehouse in which robots are used to
manage good packages..eamples:
NLP: Natural Language Processing plays a vital role in
robotics to interpret the command as a human being
instructs. This enables AI algorithms & techniques such as
sentimental analysis, syntactic parsing, etc.
Object Recognition & Manipulation: This functionality
enables robots to detect objects within the perimeter and
this technique also helps robots to understand the size &
shape of that particular object. Besides this, this technique
Healthcare: Artificial Intelligence is widely used in the
field of healthcare and medicine. The various
algorithms of Artificial Intelligence app are used to build
precise machines that are able to detect minor diseases
inside the human body. Also, Artificial Intelligence uses
the medical history and current situation of a particular
human being to predict future diseases . ex:
Insights & Analysis: With the help of AI, a collection of
large datasets, that includes clinical data, research
studies, and public health data, to identify trends and
patterns. This inversely provides aid in surveillance and
public health planning.
Telehealth: This feature enables doctors and healthcare
experts to take close monitoring while analyzing data to
prevent any uncertain health issues. Patients who are at
Social media:There are various use of Artificial
Intelligence in the field of social media. Some social
media platform such as Facebook, Instagram, etc
uses Artificial Intelligence to show relevant content to
the user. Ex:
Fraud Detection: AI uses algorithms to spot and
remove any fake accounts that are associated with
any social media platform. Fraudsters generally use
those accounts to perform unethical activities. This
includes phishing, threats, or any other suspicious
behaviors.
Insights: Most of the brands have become active on
social media platforms to advertise their products,
this not only create awareness but also helps to
gather customer’s review & feedback to enrich better
 APPLICATION OF IOT
SMART AGRICULTURE
SMART VEHICLES
SMART HOME
SMART POLLUTION CONTROL
SMART RETAIL
SMART HEALTHCARE
SMART CITIES
Smart Agriculture:
Food is an integral part of life without which we
cannot survive. However, it is an unfortunate
fact that a lot of food is wasted in developed
countries like America while people starve in
poorer countries like Chad, Sudan, etc. One way
to feed everyone is through better agricultural
practices which can be enhanced using IoT
applications. This can be done by first collecting
data for a farm such as soil quality, sunlight
levels, seed type, and rainfall density from
various sources like farm sensors, satellites,
Smart Vehicles:
Smart vehicles or self-driving cars are Iot applications as
they can be called are pretty dependent on IoT. These cars
have a lot of features that are integrated with each other
and need to communicate such as the sensors that handle
navigation, various antennas, controls for speeding or
slowing down, etc. Here the Internet of Things technology
is critical, especially in the sense that self-driving cars
need to be extremely accurate and all the parts need to
communicate with each other in milliseconds on the road.
Tesla Cars are quite popular and working on their self-
driving cars
Smart Home:
these IoT devices are so popular that every
second there are 127 new devices connected to
the internet. Some popular ones that you might
have heard have, or even have in your home,
include Google Home, Amazon Echo Plus, Philips
Hue Lighting System, etc. There are also all sorts
of other inventions that you can install in your
home including Nest Smoke Alarm and
Thermostat, Foobot Air Quality Monitor, August
Smart Lock, etc.
Smart Pollution Control:
Pollution is one of the biggest problems in most of the cities
in the world. Sometimes it’s not clear if we are inhaling
oxygen or smog! In such a situation, IoT applications can be
a big help in controlling pollution levels to more breathable
standards. This can be done by collecting data related to
city pollution like emissions from vehicles, pollen levels,
airflow direction, weather, traffic levels, etc using various
sensors in combination with IoT. Using this data, Machine
Learning algorithms can calculate pollution forecasts in
different areas of the city that inform city officials
beforehand where the problems are going to occur. Then
they can try to control the pollution levels till it’s much
safer. An example of this is the Green Horizons project.
Smart Retail:
There is a way to make shopping even more exciting for
customers and that’s to use the latest tech like IoT of
course! Retail stores can make use of IoT applications in
a wide range of operations to make shopping a much
smoother experience for customers and also easier for
employees. IoT can be used to handle inventory,
improve store operations, reduce shoplifting and theft,
and prevent long queues at the cashiers. A prime
example of this application of IoT is the Amazon Go
stores which provide an IoT-enabled shopping
experience. These stores monitor all their products
using IoT so that customers can pick up any products
 AI IN BUSINESS
Artificial intelligence in business: simply
involves the use of intelligent computer
software with human-like capabilities to boost
revenue, improve customer experience,
increase productivity and efficiency, and drive
business growth and transformation.
 AI USES IN BUSINESS

AI marketing:Artificial intelligence tools

and machine learning algorithms are used by
marketing teams to analyze data, identify customer
trends and patterns, optimize marketing campaigns and
strategies, and enhance the customer experience.

In addition to improving marketing strategy results, AI

can also help team members save time by automating
manual tasks. According to a 2024 survey of 1,800
marketers distributed by
Marketing Artificial Intelligence Institute and Drift, 78% of
respondents believe they will be intelligently automating
more than a quarter of their tasks in the next three
years. Additionally, 45% believe more than half of their
marketing tasks will be intelligently automated to some
degree by AI three years from now.
AI for sales:
Predictive analytics and AI-powered
algorithms enable sales teams to better
understand customer behavior and
preferences and automate and improve
sales operations.
•Automating manual tasks: Much of sales professionals’
time is spent on manual tasks such as data entry and sharing
updates on their deals in the pipeline—rather than actual selling.
AI tools can help automate time-consuming tasks so sales
representatives can spend more time on core functions.
•Demand forecasting: AI can help analyze past performance
and current economic indicators to help sales teams forecast
future demand. Analyzing customer data, interactions, and
historical sales patterns using AI algorithms can help identify
leads, prioritize prospects, identify next steps or actions to
Machine learning:
Machine learning is a
subset of artificial intelligence that enables a
system to autonomously learn and improve using
neural networks and deep learning, without being
explicitly programmed, by feeding it large
amounts of data.
Machine learning allows computer systems to
continuously adjust and enhance themselves as
they accrue more “experiences.” Thus, the
performance of these systems can be improved
by providing larger and more varied datasets to
1.Tech Companies: Firms like
Google, Facebook, and Amazon utilize
machine learning for search
algorithms, recommendations, and
targeted advertising.
2.Finance: Banks and financial
institutions use it for fraud
detection, risk assessment, and
algorithmic trading.
3. Healthcare: Hospitals and
pharmaceutical companies apply machine
learning for diagnostics, predictive analytics,
and personalized medicine.
4. Retail: Retailers use machine learning for
inventory management, customer
segmentation, and personalized marketing.
5. Automotive: Companies like
Tesla use machine learning in
autonomous driving systems and
predictive maintenance.
6. Manufacturing: Manufacturers
apply it for quality control, predictive
maintenance, and optimizing supply
chains.
7. Telecommunications:
Providers use machine
learning for network
optimization and customer
service enhancement.
8. Energy: Energy companies
utilize it for predictive
maintenance and optimizing
9.Education: Educational platforms
use machine learning for
personalized learning experiences
and predictive analytics on student
performance . Overall, any
organization that relies on data can
benefit from machine learning
10. Research and
Development: Academics and
researchers leverage machine
Key Concepts in Machine Learning
1. Data: The foundation of machine learning. ML
models learn from historical data to make
predictions or decisions.
2. Algorithms: Mathematical procedures that process
the input data to produce an output. Common
algorithms include linear regression, decision
trees, and neural networks.
3. Training: The process of feeding a machine
learning model with data so it can learn patterns
and relationships. This typically involves dividing
the dataset into training and testing sets.
4. Features: Individual measurable properties or
characteristics of the data used in the model. For
example, in a dataset predicting house prices,
5.Labels: The outcomes or target variables that the model is
trying to predict. In supervised learning, models are trained
on labeled data, where both the input features and the
corresponding output labels are provided.
6. Supervised Learning: A type of machine learning where the
model is trained on labeled data. It learns to map inputs to
outputs, making predictions based on the examples it has
seen.
7. Unsupervised Learning: This involves training on data
without labeled outcomes. The model attempts to find
patterns or groupings in the data. Examples include clustering
and dimensionality reduction.
8. Reinforcement Learning: A type of learning where an agent
learns to make decisions by taking actions in an environment
Applications of Machine LearningNatural
Language Processing (NLP):
1. Understanding and generating human language (e.g.,
chatbots, language translation).
2.Image and Speech Recognition: Identifying objects in
images or transcribing spoken language.
3.Recommendation Systems: Suggesting products or
content based on user behavior (e.g., Netflix, Amazon).
4.Predictive Analytics: Forecasting future trends based
on historical data (e.g., stock market predictions, sales
forecasts).
5.Fraud Detection: Identifying suspicious activities in
financial transactions.
Thank You