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    Design Thinking

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    shaninguachristian

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    Design Thinking

    Uploaded by

    shaninguachristian
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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    4 views5 pages

    Design Thinking

    Uploaded by

    shaninguachristian

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    DESIGN THINKING

    UNIT 2
    What is design thinking
    1. Design Thinking- is a design methodology that provides a solution-based
    approach to solving problems. The process is extremely user centric as it focuses
    on understanding the needs of users and ensuring that the solutions created solve
    users' needs. It's an iterative process that favours ongoing experimentation until
    the right solution is found.
    2. Why is the design thinking process important?
     Design thinking helps us to innovate, focus on the user, and ultimately design
    products that solve real user problems.
     Design thinking can significantly reduce the amount of time spent on design and
    development.
     The design thinking process increases return of investment as the products are
    user-centric, which helps increase user engagement and user retention.
    3. When and where the design thinking process should be used?
     The design thinking process should especially be used when dealing
    with human-centric challenges and complex challenges. The design thinking
    process helps break down complex problems and experiment with multiple
    solutions. Design thinking can be applied in these contexts: human-centred
    innovation, problems affecting diverse groups, involving multiple systems,
    shifting markets and behaviours, complex societal challenges, problems that
    data can't solve, and more.
    5 Stages in the Design
    Thinking Process
    5 Stages in the Design
    Thinking Process
    1. Empathy: Put yourself in the shoes of the user and look at the challenge
    from the point of view of the user. Refrain from making assumptions or
    suggesting answers. Suspend judgements throughout the process.
    2. Define: Create a challenge statement based on the notes and thoughts
    you have gained from the empathizing step. Go back to the users and
    modify the challenge statement based on their inputs. Refer to the
    challenge statement multiple times throughout the design thinking
    process.
    3. Ideate: Come up with ideas to solve the proposed challenge. Put down
    even the craziest ideas.
    4. Prototype: Make physical representations of your ideas and solutions.
    Get an understanding of what the final product may look like, identify
    design flaws or constraints. Take feedback from users. Improve the
    prototype through iterations.
    5. Test: Evaluate the prototype on well-defined criteria.
    Note that empathy and ideate are divergent steps whereas others are
    convergent. Divergent means expanding information with alternatives and
    solutions. Convergent is reducing information or filtering to a suitable
    solution.
    Reference
    1. AIMET. 2017. "Getting to grips with Design Thinking."
    Blog, Australian Institute of Management Education a
    nd Training Pty Limited, October 03. Accessed 2019-0
    7-27.

    2. Brunetto, Sebastian Kummetz


    . 2018. "When to use Design Thinking and when NOT
    to?" Medium, April 2. Accessed 2019-06-17.

    3. Cross, N. 1993. "A History of Design Methodology." In:


    M. J. de
    Vries et aL (eds.), Design Methcdology
    and Relationships with Science, Kluwer Academic Pu
    blishers, pp. 15-27. Accessed 2020-07-31.
    4. Dam, Rikke and Teo

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