Media and Information Literate

Individual
Media and Information Literate
Individual

Enables people to interpret and make

informed judgements as users of
information and media, as well as to
become skillful creators and producers of
information and media messages in their
own right.
Media and Information Literate
Individual
The purpose of being information and media
literate is to engage in a digital society; one
needs to be able to use, understand, inquire,
create, communicate and think critically. It is
important to have capacity to effectively
access, organize, analyze, evaluate, and create
messages in a variety of forms.
Information Literate Individual

Being a literate person today means more

than being able to read and write. In a
world diverse with cultures, print texts,
media, and technologies, a literate person
needs to possess certain specific
capabilities.
Information Literate Individual
It involves recognizing when information is
needed and being able to efficiently locate,
accurately evaluate, effectively use, and clearly
communicate information in various
formats. ... An information literate
person should be able to: Identify
information needs and determine the extent
of information needed.
Media Literate Individual
Media Literacy is the ability to access, analyze,
evaluate, and create media. Media
literate youth and adults are better able to
understand the complex messages we receive
from television, radio, Internet, newspapers,
magazines, books, billboards, video games,
music, and all other forms of media.
A Media and Information Literate
Individual can make a lot of
Difference to the Community
1. Improved Quality of Life

• People or the netizens can evaluate the information.

• Raise awareness.
• Prevent foolishness.
• Business/Job opportunities.
• Easy life.
• Improved information literacy skills.
• Enhanced communication skills.
1. Improved Quality of Life
• As early as preschool, children are allowed to use the
computer as well as mobile phones. A computer
liberated individual knows the different applications
available in the computer. However, a child who does
not even know how to read can play computer games.
• Now, students use computer to encode their research
papers, whatever editing and revisions are needed,
they only have to insert and delete whatever is needed
to be changed in the original paper.
1. Improved Quality of Life
•Looking for a job is easy, go to the different
job sites and find which job you are qualified.
•Overtime work now does not mean you have
to stay in the office beyond office hours,
rather you can work from home using your
computer.
1. Improved Quality of Life
•If you live a very busy life, even shopping can
be done online, you can view whatever you
need like clothes, shoes, gadgets, even cars.
•You can plan your trips and vacation and avail
of discounts in the airlines through the
internet.
2. Greater Political Participation

•Politically engaged.
•Politically active.
•Politically smart.
•Politically concern.
•Responsible citizen.
2. Greater Political Participation

•Political participation is any activity that

shapes, affects, or involves the political
sphere. Political participation ranges
from voting to attending a rally to
committing an act of terrorism to
sending a letter to a representative.
2. Greater Political Participation

• Colleges and universities as well as television

network and newspaper companies sponsor job
fairs. Through these job fairs, young people are
encouraged to apply for possible employment.
• From time to time the television and the radio as
well as the newspaper present issues about
government.
3. Better Economic Opportunities

•Economically aware.
•Great chance of employment.
•Great change of self-employment.
•Have a nice choice of business.
•Advertisements.
3. Better Economic Opportunities

• Knowledge economy, competitiveness and choice, in a

market economy increasingly based on information,
often in a complex and mediated form, a media and
information-literate individual is likely to have more to
offer and so achieve at a higher level in the workplace,
and a media and information-literate society would be
innovative and competitive, sustaining a rich array of
choices for consumer.
3. Better Economic Opportunities

• Information literacy is crucial to the economic well

being as the economy becomes increasingly
information-intensive and dependent upon skilled
knowledge workers working in knowledge-based
industries. The skills of information problem solving,
creativity, innovation, collaboration, and critical
thinking in an information intensive economy are all
linked to the development of information literacy.
3. Better Economic Opportunities

• The production of new knowledge and innovation, upon

are which the future economy depends will require an
information literate workforce. While e-commerce is part
of this, there is a need to radically improve the skill base
and attitudes towards the effective use of information.
There is evidence that business has not given sufficient
attention to the value of information in the past and new
technology will not automatically improve the effective
analysis and use of information.
4. Increased Learning
Environment
• Easy way of learning.
• Technologically smart.
• Broader knowledge.
• Technology literate.
• Increase educational interest.
• Fun learning.
4. Increased Learning
Environment
• Education form or media literacy of often uses an
inquiry-based pedagogic model that encourages people
to ask questions about what they watch, hear, and
read. Media literacy education provides tools to help
people critically analyze messages, offers opportunities
for learners to broaden their experience of media, and
helps them develop creative skills in making their own
media messages.
4. Increased Learning
Environment
• Lifelong learning, cultural expression and personal
fulfillment: since our highly reflexive, heavily mediated
symbolic environment informs and frames the choices,
values and knowledge that give significance to
everyday life, media and information literacy
contributes to the critical and expressive skills that
support a full and meaningful life, and to an informed,
creative and ethical society.
4. Increased Learning
Environment
• Lifelong learning covers the whole range of learning. That
includes formal and informal learning and workplace
learning. It also includes the skills, knowledge, attitudes and
behaviours that people acquire in their day to day
experience. Information literacy forms the basis for lifelong
learning. It is common to all disciplines to all environments
and to all levels of education, while recognizing the
disparities in learning styles and in the nature and
development of literacy in different countries.
4. Increased Learning
Environment
• It enables learners to master content and extent their
investigation to become self directed. Information literacy
aims to develop ‘both critical understanding and active
participation. It enables students to interpret and make
informed judgements as user of information sources; but also
enables them to become producers of information in their
own right, and thereby to become more powerful
participants in society.
5. More Cohesive Social
Units
• Socially active.
• Easy communicating process.
• Be able to identify different groups of people in a
society.
• Socially aware.
• Raise of respect for cultural and linguistic diversity.
5. More Cohesive Social
Units
• Democracy, participation and active citizenship: in a
democratic society, a media and information-literate
individual is more able to gain an informed opinion on
matters of the day, and to be able to express their
opinion individually and collectively in public, civic and
political domains, while a media and information-
literate society would thus support a sophisticated,
critical and inclusive public sphere.
5. More Cohesive Social
Units
• Media literacy is crucial for the for the development of
citizenship skills needed to promote a thriving democracy.
Political campaigns and issues are primarily conveyed through
30-second television ads or, at best, half-hour news
interviews. With so little attention paid to issues from our
primary forms of media consumption. It is imperative for
people to learn how to read the messages they are
bombarded with and recognized the reasons and decisions
behind what is being presented to them.
5. More Cohesive Social
Units
• The work on e-government and the emphasis on increasing
participation will also require emphasis on the social,
cultural and community issues around information and
communication behaviour and skills which extends beyond
facilitating participation through the provision of the
physical and technical infrastructure. The success of e-
government will also require a population who are not ICT
literate but information literate in the broader sense
outlined.
6. Others

•Discover and explore a beautiful places

•Interest
•Job purposes
HOPE YOU LEARN SOMETHING!