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Group 7

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0% found this document useful (0 votes)
16 views35 pages

Group 7

Uploaded by

maricelregala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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GENERATING

IDEAS
FOR
BUSINESS
PRAYER
Past

RECAP
the past lesson
MOTIVATIONA
GAME
L
OBJECTIVES
At the end of the lesson, the students
should:
LO 2 Select a business idea based on the criteria and
techniques set
2.1 Enumerate various criteria and steps in selecting a
business idea
2.2 Apply the criteria / steps in selecting a viable business
idea
2.3 Determine a business idea based on the
criteria/techniques set
GENERATING BUSINESS IDEAS
The process of developing and generating
a business idea is not a simple process.
Some people come up with a bunch of
business ideas that are not really
feasible. There are two problems that
arise; first is the excessive generation of
ideas that can forever remain as a
dreaming stage and the second is when
they don‘t have ideas and don‘t want to
become entrepreneurs.
ENVIRONMENT AND
MARKET
• Place
• Target
market
There are two things we consider in the
ENVIRONMENT AND MARKET:
ENVIRONMENT AND
MARKET
Two things we consider in the ENVIRONMENT
AND MARKET:

Tangible
Intangible
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.

TANGIBLE - real not imaginary.


- able to be shown, touched
or experienced
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.

TANGIBLE - real not imaginary.


- able to be shown, touched
or experienced

exam •

Land area available
Physical layout

ples: •

Transportations
Demography of clients and
suppliers
• Competitors
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.

INTANGIBLE - impossible to
touch, to describe, or to give an
exact value.
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.

INTANGIBLE - impossible to touch,


to describe, or to give an exact
value.
exam • Sub - culture
• Industry trends
ples: • Economic & Government
Activity
• Political situations
DEMOGRAPHY
Pertains to the number of
people living in the area,
age, gender, socio-economic
status, family size, religion
and even growth trends.
ECONOMY
Pertains to the management of
resources and the study of
system production, distribution
and consumption of goods.
GOVERNMENT REGULATIONS

The laws and policies of the


national and local
government.
CULTURE OR SUB-CULTURE

Being in totality of the way of life


and ideas.
TECHNOLOGY
is the skills, method and
processes use to achieve
goals.
NEEDS AND WANTS
NEEDS- these are the things we
must to have in order to survive.

Clothe
s
Foods
House
Water
NEEDS AND WANTS
WANTS- these are the things that
we would like to have to simply
enjoy life.

Bike
Jewelrie
s
Toys
Gadget
s
HOW TO
GENERATE
BUSINESS IDEA
1.EXAMINE EXISTING
GOODS AND SERVICES.
There are many ways of improving a
product from the way it is made to the
way it is packed and sold. You can also
improve the materials used in crafting
the product. In addition, you can
introduce new ways of using the
product, making it more useful and
adaptable to the customers‘ many
needs. When you are improving the
product or enhancing it, you are doing
an innovation. You can also do an
invention by introducing an entirely
2. EXAMINE THE PRESENT
AND FUTURE NEEDS.
Look and listen to what the
customers, institutions, and
communities are missing in terms of
goods and services. Sometimes,
these needs are already obvious and
identified right away. Other needs are
not that obvious because they can
only be identified later on, in the
event of certain development in the
community.
3. EXAMINE HOW THE NEEDS ARE
BEING SATISFIED.

Needs for the products and services


are referred to as market demand.
To satisfy these needs is to supply
the products and services that meet
the demands of the market. The
term market refers to whoever will
use or buy the products or services,
and these may be people or
institutions such as other
businesses, establishments,
organizations, or government
4.EXAMINE THE AVAILABLE
RESOURCES
A business can be started out of
available raw materials by selling them
in raw form and by processing and
manufacturing them into finished
products.
5.READ MAGAZINES, NEWS ARTICLES, AND
OTHER PUBLICATIONS ON NEW PRODUCTS
AND TECHNIQUES OR ADVANCES IN
TECHNOLOGY.
You can pick up new business ideas from
magazines such as Newsweek, Reader‘s
Digest, Business Magazines, ―Go
Negosyo‖, Know About Business (KAB)
materials, and Small-Industry Journal. The
Internet also serves as a library where you
may browse and surf on possible
businesses. It will also guide you on how
to put the right product in the right place,
at the right price, and at the right time.
SELECTING THE RIGHT IDEA

HOW MUCH WHERE HOW BIG IS THE


CAPITAL IS SHOULD DEMAND FOR THE
NEEDED TO THE PRODUCT?
PUT UP THE BUSINESS DO MANY PEOPLE
BUSINESS? BE NEED THIS PRODUCT
LOCATED? AND WILL CONTINUE
TO NEED IT FOR A
LONG TIME?
SELECTING THE RIGHT
IDEA

HOW IS THE DO YOU HAVE WILL THE


DEMAND MET? THE BUSINESS BE
BACKGROUND LEGAL AND NOT
AND AGAINST ANY
EXPERIENCES EXISTING OR
NEEDED TO RUN FORESEEABLE
THIS PARTICULAR GOVERNMENT
BUSINESS? REGULATION?
SELECTING THE RIGHT
IDEA

IS THE
BUSINESS IN
LINE WITH
YOUR
INTEREST
AND
EXPERTISE?
HOW TO CONDUCT
SWOT ANALYSIS:
BE REALISTIC ABOUT THE ALWAYS APPLY SWOT ANALYSIS
STRENGTHS AND WEAKNESSES IN RELATION TO YOUR
OF YOUR BUSINESS WHEN COMPETITION, I.E. BETTER
CONDUCTING SWOT ANALYSIS. THAN OR WORSE THAN YOUR
COMPETITION.
SWOT ANALYSIS SHOULD
KEEP YOUR SWOT
DISTINGUISH BETWEEN WHERE
ANALYSIS SHORT AND
YOUR BUSINESS IS TODAY, AND
SIMPLE. AVOID
WHERE IT CAN BE IN THE
COMPLEXITY AND OVER
FUTURE.
ANALYSIS.
SWOT ANALYSIS SHOULD
SWOT ANALYSIS IS
ALWAYS BE SPECIFIC.
SUBJECTIVE.
AVOID ANY GRAY AREAS.
DO YOU
UNDERSTAND?
ACTIVITY
TIME!
QUESTIONS?
QUESTIONS:
1. WHAT DO YOU THINK IT MEANS TO
GENERATE BUSINESS IDEAS?

2.WHAT ARE THE FIVE KEY


CONSIDERATIONS THAT CAN HELP US
GENERATE MORE BUSINESS IDEAS?

3.AS A BTVTED STUDENT, HOW WILL YOU


USE WHAT YOU LEARNED TODAY IN YOUR
EVERYDAY LIFE OR FUTURE CAREER?
FOR YOUR ASSIGNMENT
KINDLY REVIEW THE NEXT
LESSON.
THANK
YOU!
for your active participation.

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