Group 7
Group 7
IDEAS
FOR
BUSINESS
PRAYER
Past
RECAP
the past lesson
MOTIVATIONA
GAME
L
OBJECTIVES
At the end of the lesson, the students
should:
LO 2 Select a business idea based on the criteria and
techniques set
2.1 Enumerate various criteria and steps in selecting a
business idea
2.2 Apply the criteria / steps in selecting a viable business
idea
2.3 Determine a business idea based on the
criteria/techniques set
GENERATING BUSINESS IDEAS
The process of developing and generating
a business idea is not a simple process.
Some people come up with a bunch of
business ideas that are not really
feasible. There are two problems that
arise; first is the excessive generation of
ideas that can forever remain as a
dreaming stage and the second is when
they don‘t have ideas and don‘t want to
become entrepreneurs.
ENVIRONMENT AND
MARKET
• Place
• Target
market
There are two things we consider in the
ENVIRONMENT AND MARKET:
ENVIRONMENT AND
MARKET
Two things we consider in the ENVIRONMENT
AND MARKET:
Tangible
Intangible
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.
exam •
•
Land area available
Physical layout
ples: •
•
Transportations
Demography of clients and
suppliers
• Competitors
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.
INTANGIBLE - impossible to
touch, to describe, or to give an
exact value.
ENVIRONMENT AND MARKET
There are two things we consider in
ENVIRONMENT AND MARKET.
Clothe
s
Foods
House
Water
NEEDS AND WANTS
WANTS- these are the things that
we would like to have to simply
enjoy life.
Bike
Jewelrie
s
Toys
Gadget
s
HOW TO
GENERATE
BUSINESS IDEA
1.EXAMINE EXISTING
GOODS AND SERVICES.
There are many ways of improving a
product from the way it is made to the
way it is packed and sold. You can also
improve the materials used in crafting
the product. In addition, you can
introduce new ways of using the
product, making it more useful and
adaptable to the customers‘ many
needs. When you are improving the
product or enhancing it, you are doing
an innovation. You can also do an
invention by introducing an entirely
2. EXAMINE THE PRESENT
AND FUTURE NEEDS.
Look and listen to what the
customers, institutions, and
communities are missing in terms of
goods and services. Sometimes,
these needs are already obvious and
identified right away. Other needs are
not that obvious because they can
only be identified later on, in the
event of certain development in the
community.
3. EXAMINE HOW THE NEEDS ARE
BEING SATISFIED.
IS THE
BUSINESS IN
LINE WITH
YOUR
INTEREST
AND
EXPERTISE?
HOW TO CONDUCT
SWOT ANALYSIS:
BE REALISTIC ABOUT THE ALWAYS APPLY SWOT ANALYSIS
STRENGTHS AND WEAKNESSES IN RELATION TO YOUR
OF YOUR BUSINESS WHEN COMPETITION, I.E. BETTER
CONDUCTING SWOT ANALYSIS. THAN OR WORSE THAN YOUR
COMPETITION.
SWOT ANALYSIS SHOULD
KEEP YOUR SWOT
DISTINGUISH BETWEEN WHERE
ANALYSIS SHORT AND
YOUR BUSINESS IS TODAY, AND
SIMPLE. AVOID
WHERE IT CAN BE IN THE
COMPLEXITY AND OVER
FUTURE.
ANALYSIS.
SWOT ANALYSIS SHOULD
SWOT ANALYSIS IS
ALWAYS BE SPECIFIC.
SUBJECTIVE.
AVOID ANY GRAY AREAS.
DO YOU
UNDERSTAND?
ACTIVITY
TIME!
QUESTIONS?
QUESTIONS:
1. WHAT DO YOU THINK IT MEANS TO
GENERATE BUSINESS IDEAS?