Class 5 - Perception and Individual Decision Making
Class 5 - Perception and Individual Decision Making
BIAS DESCRIPTION
Anchoring Bias Why we tend to rely heavily upon the first piece of information we
receive
Confirmation Bias Why we favour our existing beliefs
Endowment Effect Why we value items more if they belong to us
Framing Effect Why our decisions depend on how options are presented to us
Halo Effect Why positive impressions in one area influence our opinions in
another area
Hindsight Bias Why we view unpredictable events as predictable after they occur
Observer Expectancy Effect Why we change our behavior when we’re being watched
Ostrich Effect Why we prefer to ignore negative information
Salience Bias Why we focus on items or information that are prominent and
ignore others
Sunk Cost Fallacy Why we continue with an investment even if it would be rational to
give it up
Making
Energy and Metabolism
People differ in their ability to use different energy sources effectively and
efficiently.
Personality
Personality traits like conscientiousness influence our decision-making quality.
Intelligence
Higher IQ better allows people to overcome many decision-making errors.
Gender
Women are more likely to ruminate than men – (more likely to overanalyze
problems before making a decision and to try to change a decision once it has
been made).
Men are more likely to make impulse decisions than women – (more likely to make
risky decisions with low information based on perceived short-term gain).
Cultural Differences
Limited research available, but individual differences in cultural experience
undoubtedly influence decision-making in some way.
Making
Performance Evaluation
People may hide or withhold important information if it reflects badly on their
performance.
Reward Systems
The rewards and incentives in an organisation influence how “rationally” decisions
are made.
Formal Regulations
Most organisations have rules and norms which restrict the range of possible
decisions.
Time Constraints
Time is always a factor in decision making, but organisational deadlines are an
additional factor that influences perceptions of time.
Historical Precedents
“Decisions made in the past are like ghosts that haunt current choices.”
Making
Three criteria for ethical decision-making:
Utilitarianism: “The greatest good for the greatest number.” (e.g. productivity;
profitability)
Deontology: Protecting basic rights of individuals (e.g. due process for employees)
Justice and fairness: Costs and benefits distributed in an equitable manner.