LinkedIn Ad
Campaign
Analytics Report
: by
ANYFLIX.SOCIAL
CAMPAIGN: 2024 SPRING PRODUCT LAUNCH
DURATION: MARCH 1, 2024 - MARCH 31, 2024
Campaign Overview
Campaign Name: 2024 Spring Product Launch
Campaign Objective: Lead Generation
Total Budget: ₹5,000
Performance Metrics
Total Impressions: 250,000
Total Clicks: 7,500
Click-Through Rate (CTR): 3.0%
Total Conversions: 1,200
Cost Per Conversion: ₹4.17
Impressions by Ad Format
Clicks by Ad Format
Ad Performance Breakdown
Sponsored Content: Total Spend: ₹1,500
Impressions: 150,000 Conversions: 300
Clicks: 5,000 Cost Per Conversion: ₹5.00
CTR: 3.33%
Total Spend: ₹2,500 Sponsored InMail:
Conversions: 800 Impressions: 30,000
Cost Per Conversion: ₹3.13 Clicks: 1,000
CTR: 3.33%
Text Ads: Total Spend: ₹1,000
Impressions: 70,000 Conversions: 100
Clicks: 1,500 Cost Per Conversion:
₹10.00
CTR: 2.14%
Audience Insights
Top Industries: - Executives: 15%
- Technology: 40%
- Finance: 25% Geographic Locations:
- Healthcare: 15% - United States: 50%
- Education: 10% - Canada: 20%
- Other: 10% - United Kingdom: 15%
- Australia: 10%
Job Titles: - Other: 5%
- Marketing Managers: 35%
- Product Managers: 25%
- Business Analysts: 20%
Overall Campaign Analysis
Strengths:
- High engagement rate, particularly with Sponsored Content.
- Successful targeting of technology and finance industries.
Weaknesses:
- Lower conversion rate for Sponsored InMail and Text Ads compared to
expectations.
- Text Ads had a higher cost per conversion.
Recommendations:
- Optimize Sponsored InMail messaging to improve conversions.
- Test different copy and visuals for Text Ads.
- Reallocate budget from Text Ads to Sponsored Content for future campaigns.
Conclusion
Summary of Key Takeaways:
- The campaign successfully generated a good number of leads
within budget, particularly through Sponsored Content.
- Future campaigns should leverage this success and focus on
optimizing lower-performing ad formats.
