Lecture 5

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APEX INSTITUTE OF TECHNOLOGY (AIT)

Bachelor of Computer Science Engineering


Subject Name- Agile Development Methodology
Code- 23CST- 247
Prof. Dr. Deepti Sharma

Unit 1 DISCOVER . LEARN . EMPOWER


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Design thinking, Principles and Software
About Design Thinking
Course Outcome

CO1 Understand the Concept and principles of Design Thinking

CO2 Analyzing the relationships of Design Thinking with Agile Methodology.

CO3 Understanding the concept of Agile Management

CO4 Determine the various scrum artifacts and finding Defect Density in sprint planning

CO5 Apply the Sprint Planning systems in Project development

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SYLLABUS

Unit No. 1
•About Design Thinking:- Introduction to Design thinking,
Importance of Design thinking. History of Design thinking,
Introduction to principles of Design thinking, Focus on user
outcomes, Relentless invention, Diverse empowered teams.
Difference between design thinking and agile methodology
FOCUS ON USER OUTCOMES

• Take a moment to think about what your team values.


• Not every organization puts users first. Sometimes, they have explicit
business rationale. For example, in a highly commoditized industry
you may prioritize cost of delivery over user experience. As a design
thinker, you may not agree with that, but it’s still a valid strategy to
pursue.
• Designers are measured by how well designers fulfill the users’ needs.

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AS A TEAM MANAGER

Differentiate between users and clients


•Your first line of contact with a client organization is oftentimes a
client or economic buyer (for example, a CIO), not an end user.
Manage toward user outcomes
•Delivering great user outcomes demands leadership and management
practices that align your teams’ work with your users’ needs.
•No matter what project governance process you use today, the Keys
of Enterprise Design Thinking help put user outcomes at the center of
your work:

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AS A TEAM MANAGER

• Hills define success based on discrete user outcomes instead of a list


of features and functions.
• Playbacks capture the nuances of your users’ context by telling
stories from their perspective.
• Sponsor Users get real users involved in the project from the very
beginning.

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AS A TEAM MANAGER

• Measure user outcome metrics


• You are what you measure.
• Only paying attention to metrics like revenue and operating costs
undermines your team’s effort to focus on the problems that matter
most to users of our offerings.
• Choose appropriate user outcome metrics that help us learn and
understand user behavior. Measure usability, usefulness, and
desirability, both in development and in-market.

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AS A TEAM MEMBER

Build empathy with users


•An authentic focus on users begins with a simple acknowledgment:
we’re not our users.
• Understanding what really matters to people requires you and your
team to put away biases, set aside personal preferences, and see the
world as they see it. This requires empathy.
•Understanding users isn’t just about creating great personas or making
accurate user behavior predictions with data. It’s about getting to know
them as people first, “users” second.

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AS A TEAM MEMBER

Understand their role


•Get to know the spectrum of processes in which your users participate
and what’s expected of them in their role, from the mission-critical to
the mundane
•Find out whom they rely on and who relies on them.
•Remember that the needs of their business will play a key role in
shaping the way they behave.

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RELENTLESS INVENTION

Solve old problems in new ways


•Being essential to your users and clients over time is about engaging in
a continuous conversation with them through the solutions you offer.
•. As you iterate on the next generation of offerings, stay true to the
fundamental human need you’re solving, and stay in touch with the
evolving context it inhabits.
•Recognize that from the perspective of your users, no solution is
perfect. When you use Enterprise Design Thinking, your bias is toward
action.

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THINKING-STARTUP
• Create a situation of initiating your own startup
• Think about its present version.
• Write down, what will be your business model
• Add design thinking feature and creativity.
• Include user’s comfort and perspective inside it
• Sketch a prototype model of your product and/or highlighting the
main features.
• Reflect how will you actually start, investment involved and
challenges identified
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THANK YOU

For queries
Email:
[email protected]
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