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Data and Data Mining

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14 views

Data and Data Mining

Uploaded by

aksaraf1508
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data & Data Minin

Harness the power of data for knowledge.

Explore the field of data mining.

by divyansh jain
What is Data?
Raw, unprocessed facts and figures.

Can be structured or unstructured.

1 Numbers 2 Text
Sales figures, website Customer reviews, social
traffic. media posts.

3 Images 4 Audio
Product photos, medical Customer service
scans. recordings, music files.
Types of Data
Categorical and numerical data.

Structured and unstructured data.

Structured Data Unstructured Data

Organized in tables with rows and columns. No predefined format or organization.

Relatively easy to analyze. Difficult to analyze without preprocessing.


Data Mining Defined
Extracting knowledge from data.

Discovering patterns and insights.

Predictive Analysis Descriptive Analysis


Predicting future outcomes Summarizing and describing
based on past data. data trends.

Pattern Discovery
Identifying recurring patterns and relationships.
Stages of Data Mining
Business understanding and data preparation.

Modeling and evaluation, deployment.

Data Collection 1
Gathering relevant data from various sources.

2 Data Cleaning
Handling missing values and inconsistencies.

Data Transformation 3
Converting data into a suitable format.

4 Model Building
Applying algorithms to analyze the data.

Model Evaluation 5
Assessing the model's accuracy and performance.

6 Deployment
Putting the model into practice to generate insights.
Techniques of Data Mining
Classification, clustering, and association rule mining.

Regression, outlier detection, and anomaly analysis.

Technique Description Example

Classification Categorizing data into predefined classes. Predicting customer churn.

Clustering Grouping similar data points together. Segmenting customers based on


purchase behavior.

Association Rule Mining Discovering relationships between data Recommending products based on past
items. purchases.
Applications of Data Mining
Business intelligence, customer relationship management.

Fraud detection, medical diagnosis, scientific discovery.

Marketing
Targeted advertising and customer segmentation.

Finance
Credit risk assessment and fraud detection.

Healthcare
Disease prediction and personalized medicine.

Manufacturing
Predictive maintenance and quality control.

Education
Personalized learning and student performance analysis.
Challenges in Data Mining
Data quality, scalability, and privacy concerns.

Interpretation and communication of results.

Data Quality Scalability


Inaccurate, incomplete, or Handling large and complex
inconsistent data. datasets.

Privacy Interpretation
Protecting sensitive information Understanding and explaining
during analysis. the insights derived.
Conclusion & Future Trends
Data mining revolutionizes decision making.

Advancements in AI and machine learning.

1 Increased Automation 2 Advanced Algorithms 3 Data Ethics


Automating data mining tasks More sophisticated algorithms Ensuring responsible and
for faster insights. for complex analyses. ethical use of data.

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