Lesson 9 Sampling
Lesson 9 Sampling
L I
M P
S A
SAMPLING
1. Quota Sampling
2. Voluntary Sampling
3. Purposive or Judgmental
Sampling
4. Availability Sampling
5. Snowball Sampling
• You resort to quota Quota
sampling when you Sampling
think you know the
characteristics of the
target population very
well. In this case, you
tend to chooses
sample members
possessing or
indicating the
characteristics of the
target population.
Voluntary
Sampling
• Subjects to
participate in
the sample
selection are
the ones
volunteering to
constitute the
sample, there is
no need to do
any selection
process.
Purposive or Judgment
Sampling
• People are chosen who are
sure could correspond to the
objectives of the study, like
selecting those with rich
experience or interest in the
study.
Availability/Convenience
Sampling
• The willingness of a person as your
subject to interact with you counts a lot
in this non-probability sampling method.
• People walking on a school campus,
along corridors, and along the park or
employees lining up, and these people
show willingness to respond to your
questions, then you automatically
consider them as your respondents.
Snowball Sampling
• Does not give a specific set of
samples.
• members are sampled and then
asked to help identify other
members to sample and this
process continues until enough
samples are collected.