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    Comparative Assessment

    Uploaded by

    Felix Guiang Jr.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Comparative Assessment

    Uploaded by

    Felix Guiang Jr.
    4 views2 pages

    Original Title

    comparative assessment

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views2 pages

    Comparative Assessment

    Uploaded by

    Felix Guiang Jr.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 2

    Guiang

    Comparative
    Assessment
    Venn Diagrams
    Social media Traditional
    platforms media
    (like Facebook and (such as television
    Instagram)
    Social media facilitates two-way Both traditional and social broadcasts)
    This form primarily supports one-way
    communication. Users can interact media aim to reach large communication where information
    with content by commenting, audiences. They are both flows from the sender (the media
    sharing, and reacting, allowing for considered forms of mass outlet) to the audience without
    real-time feedback and media, disseminating feedback. Examples include
    engagement information to inform or newspapers, TV broadcasts, and radio
    Offers targeted advertising Both types of mediathe
    entertain serve the primary
    public Generally, reaches a broader
    capabilities that allow brands to function of spreading information. audience but cannot often target
    reach specific groups based on Whether through a newspaper article or specific demographics effectively.
    interests, demographics, and a social media post, the goal is to It is suitable for mass marketing
    behaviors. This makes it easier communicate messages to the audience but may not engage niche
    For me, I lean towards social media! I love
    to connect with audiences who audiences as well
    how interactive it is; I can comment on
    are more likely to engage with
    posts, ask questions, and connect with
    the content Typically presents information in
    others who share my interests.
    Supports various content a static format (text or video)
    formats including text, It makes the experience feel personal
    that cannot be altered once
    images, videos, and live and engaging, allowing me to
    published. For instance, a
    streams. Content can be discover new places and ideas in a
    newspaper article cannot be
    updated or deleted as way that feels vibrant and alive. Plus,
    changed after printing
    needed, allowing for the instant access to updates and
    dynamic interaction with the promotions keeps me in the loop and
    audience excited about my next adventure

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