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Meaning and Definition of Consumer Behavior

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15 views4 pages

Meaning and Definition of Consumer Behavior

Uploaded by

adithyan15063
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Meaning and

Definition of
Consumer
Behavior
The study of consumer behavior is the exploration of how
individuals make decisions about what they buy, use, and
dispose of. It involves understanding their motivations, needs,
and preferences, as well as the factors that influence their
decision-making processes. Consumer behavior is shaped by
social, cultural, personal, and psychological factors, making it a
multidisciplinary field. Understanding consumer behavior is
crucial for businesses to develop effective marketing strategies
and products that resonate with their target audience.
3 Essential Questions for
Consumer Behavior
1 What Influences Buying Decisions?
Understanding the factors that influence consumer behavior, such as cultural
influences, social class, and personal preferences, is essential for businesses
to create effective marketing campaigns.

2 How do Consumers Make Choices?


Exploring the decision-making process of consumers, including their
information search, evaluation of alternatives, and post-purchase evaluation,
provides valuable insights for businesses to enhance their products and
services.

3 What Drives Customer Loyalty?


Examining the factors that contribute to customer loyalty, such as brand
perception, satisfaction, and post-purchase experiences, is crucial for
businesses to build lasting relationships with their customers.
Factors of Consumer Behavior

Psychological Cultural Factors Personal Factors


Factors

These include motivation, Culture, subculture, and Individual factors such as


perception, learning, social class play vital roles age, occupation, lifestyle,
attitudes, and beliefs, all in shaping consumer and personality traits
of which significantly behavior and their greatly impact consumer
influence consumer preferences regarding behavior and purchasing
decision-making products and services. patterns.
processes.
Types of Consumer Behavior

1 Habitual Buying Behavior


Consumers exhibit routine buying behavior for low-involvement products,
often making quick purchase decisions with minimal information
processing.

2 Impulse Buying Behavior


Impulse buyers are driven by sudden desires and emotions, making
unplanned purchases based on the immediate appeal of a product.

3 Complex Buying Behavior


High-involvement products prompt consumers to engage in extensive
information gathering, evaluation, and careful decision-making processes.

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