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L1 Text and Media

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20 views23 pages

L1 Text and Media

Uploaded by

joshuaarpon36
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Definition of Terms

Formal text-based materials


- Are created and distributed by established
institutions (such as publishing companies, news
agencies, etc.)
Informal text-based materials
- Information that comes from personal opinions
Text
- A simple and flexible format of presenting information or
conveying ideas whether hand-written, printed, or
displayed on-screen.

Text media
- Are publications that disseminate information through
media products.

Typography
- The style, arrangement, or appearance of printed letters
on a page
TEXT MEDIA AND
INFORMATION
◦Media and other information providers play a
central role in information and
communication processes
◦Media become the common outlet of self
expression and creativity.
◦Its huge influence spreads speedily across the
globe.
◦The connection between technological
advances and people’s connectivity created a
huge impact on the lives of today’s generation
◦A media literate individual means
being able to decode, analyze, and
evaluate information.

◦In addition, a media literate is able to


analyze the benefits and challenges of
media to himself/herself and to the
different local sectors
Study the sample text message below and
answer the following questions briefly.

I am Attorney Robert Limco of Happy Cola


Company. Congratulations! Your SIM card
number has been chosen in our raffle draw. You
have won 500,000 pesos. Please give me your
bank account number so we can deposit your
reward. For more details, please contact me.
TEXT MEDIA
 Text refers to a simple and flexible
format of presenting information or
conveying ideas whether hand-written,
printed, or displayed on-screen.
Formal text-based

are created and distributed by


established institutions and go
through a rigorous process of editing
or evaluation.
Informal text-based

 come from personal opinions or


views on different issues.
As a consumer
• Who or what institution is sending this message?
• What techniques are used to attract and hold
attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in
different ways?
• What is omitted, slurred, or added in the
message?
As a producer of text media and
information,
 review the media and information
design framework: target audience,
author, or sender, key content, purpose,
form/style, and format.
Text as visual
a. Typeface (also called font, font type, or type) refers
to the representation or style of a text in the digital
format.
b. A typeface is usually comprised of alphabets,
numbers, punctuation marks, symbols and other
special characters.
c. In the absence of images or drawings, the text is the
easiest way of communicating to your audience.
Types of Typefaces:
a.If you will be writing an application for a job
opening, what font will you be using and why?
b.You plan to create a birthday party greeting
for your five-year old niece, what typeface will
be appropriate and why?
c.You will create a cleanliness drive campaign
poster for your school. Which of the design
principle and elements will ensure that the
text in your poster is readable?
ASSIGNMENT

Think of an advocacy or issue that you


want to campaign about, present it
through a poster. Poster design must
have 10-20 words. Apply the text
principle and design.

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