Business Psychology CH 1

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Introduction to Business

Psychology
Business Psychology
• Business psychology, also known as industrial-
organizational psychology, merges psychological
principles with business practices to enhance
workplace productivity and employee
satisfaction.
• This field focuses on understanding human
behavior in professional settings to create a more
effective and enjoyable work environment.
• Focus Areas: Employee motivation, team
dynamics, leadership styles, and organizational
culture.
Business Psychology

Key Concepts
• Motivation: Understanding what drives
employee engagement and productivity.
• Team Dynamics: Exploring how individuals work
together and the impact on performance.
• Leadership: Examining different leadership styles
and their influence on organizational success.
• Workplace Environment: Analyzing how physical
and social environments affect employee well-
being and performance
Importance of Business
Psychology
• Enhances employee satisfaction and retention.
• Improves communication and collaboration
within teams.
• Drives organizational change and
development.
• Supports effective decision-making and
problem-solving.
How does a CSE student
benefit from Business
Psychology course?
1. Enhanced Team Collaboration
Understanding team dynamics helps CSE students
work effectively in diverse teams, especially in
software development projects.
2. Improved Communication Skills
Learning how to communicate ideas clearly
and persuasively can enhance collaboration with
non-technical stakeholders, such as project
managers and clients.
3. User-Centered Design
Insights from psychology can aid in creating more
intuitive and user-friendly software by
considering user behavior and preferences.
Cont’d
4. Motivation and Productivity
Understanding what motivates individuals
can help CSE students foster a productive work
environment, whether in a team or as leaders in
future roles.
5. Leadership Development
Skills gained in business psychology can prepare
CSE students for leadership roles, teaching
them how to inspire and manage tech teams
effectively.
6. Conflict Resolution
Learning strategies for resolving
interpersonal conflicts can be invaluable in
collaborative tech environments where differing
opinions may arise.
Cont’d
7. Organizational Awareness
Understanding organizational behavior can help
CSE students navigate workplace dynamics and
align their technical skills with business goals.
8. Career Advancement
A broader skill set that includes an
understanding of human behavior can make CSE
graduates more competitive in the job
market, particularly for roles that blend
technology with business strategy.
Introduction
Traditionally, most schools’ coursework
emphasizes the technical aspects of
their core subjects.
Coursework on human behavior in
organizations receives relatively less
attention. This might be surprising
because “the people make the
place”. Organizations are only as
effective as the people who comprise
them, so shouldn’t we try to understand
people in the workplace as well as how
we make decisions, communicate, and
interact with one another?
Hard skills VS Soft
skills

Source:
Indeed.com
Worker, Manager,
Organization
Worker An individual who contributes to the
accomplishment of work goals.
Manager An individual who achieves goals through
other people.
Organization A consciously coordinated social unit,
composed of two or more people, that functions on
a relatively continuous basis to achieve a common
goal or set of goals.
Challenges and
opportunities faced by
organizations
• Workforce diversity
• Continuing Globalization
• Technology and Social Media
• (Un)ethical Behavior
• Corporate Social Responsibility (CSR)
• Positive Work Environments
• The Gig Economy

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