RESEARCH CHAPTER 1
PRESENTATION
15 octobe r, 2024
T h e AP PLIC AT ION o f E LLIP T IC AL R OO F S HA P E o n t h e
C OLOS S EUM’ s ARC HIT E C T U RAL D E S IG N : An AN ALY S IS
OF GEOMET RY an d S T R U C T U RAL E F F IC IE N CY
OVERVIEW
01 05
BA C K G R OU N D OF T H E SIG N IFIC A N C E OF T H E
ST U DY ST U DY
02 06
P R OB LE M STAT EM E N T SC OP E A N D
DE LIM ITAT ION S
03 07
OBJEC T IV E S OF T H E DE FIN IT ION OF T E R M S
ST U DY
04
C ON C E P T UA L F R A M EW OR K
BACKGROUND OF
THE STUDY
Our re search foc uses on the produc t market, an
i nnovati ve sol uti on desi gned to make the produc t
bec ome a top- of-mi nd produc t. By understanding
marke t demand, c ompeti ti on, and technology, we
ai m to unl ock thi s new product's potential,
addressing c ri ti cal nee ds and driving innovation in
the market. Through thi s research, we aim to
provi de i nsi ghts into i ts succ essful development,
l aunc h, and adopti on, c re ating lasting value for
stake hol ders.
Ti mmerman Indu stri es
PROBLEM STATEMENT
Ou r s tu d y f oc u s es on ev a lu a tin g th e m a rke t la n d s c a p e, c on s u m er tren d s , a n d
c om p e tition p er tin e n t to th e n e w p rod u c t.
01 02 03
SC OP E OF T H E ST U DY R ELEVA N C E OF T H E R ESE A R C H QU EST ION
Our study ai ms to pi npoint ST U DY
Unde rstanding i ts market H ow can the new product
c hal l enges and i mpli c ati ons i s c ruc i al for eff ectively address the
opportuni tie s, assess busi ne sses ai mi ng to stay market needs, leverage
feasi bil i ty, and off e r c ompe ti ti ve and meet market trends, and
strategi c i nsi ghts. evol vi ng c ustomer nee ds. di ff erentiate itself in the
c ompetitive landscape?
FRAMEWORK OVERVIEW
• I n n ov a tion Ad op tion Th e or y
• M a r ke t S eg m e n ta tion T h e ory
• Prod u c t D iff e re n tia tion T h e ory
PROPONENTS
A A RO N LOEB DA NIEL GA LLEGO REESE MILLER
I n n ov at i on Adopt i on Mar ke t Se gme n t at i on Product D i ff e re n t i at i on
T h e or y Make r T h e or y Make r T h e or y Make r
METHODOLOGY
QUALITATIVE METHODS
Q u al i t at i v e re se arch me t h ods i n v ol v e col l e ct i n g and
an al y z i n g n on -n u me r i cal dat a t o ex pl ore t h e
u n de r l y i n g mot i v at i on s, pe rce pt i on s, an d be h av i ors
of i n di v i du al s. I n our re s e arch proposal , qu al i t at i v e
me t h ods wi l l be u t i l i z e d t o gai n i n -de pt h i n si gh t s
i n t o con su me r pre f e re n ce s, at t i t u de s, an d
ex pe r i e n ce s re l at e d t o t h e n e w produ ct .
QUANTITATIVE METHODS
Q u an t i t at i v e re se arch me t h ods i n v ol v e col l e ct i n g
an d an al y z i n g n u me r i cal dat a t o qu an t i fy
re l at i on sh i ps , t re n ds, an d pat t e rn s. I n our re s e arch
proposal , qu an t i t at i v e me t h ods wi l l be e mpl oy e d t o
me asu re t h e pre v al e n ce , f re qu e n cy , an d magn i t u de
of ce r t ai n ph e n ome n a re l at e d t o t h e n e w produ ct .
QUALITATIVE
DATA
Ad m in is te rin g s tr u c tu re d
SO O JIN AE L AR S PE E TE R S R UF US S TE WART
Ac tor Ac c o u n ta n t D o c tor q u es tion n a ire s to a la rg e s a m p le of
res p on d e n ts to g a th e r d a ta on
c on s u m er d em og ra p h ic s ,
p re f e re n c e s , a n d p u rc h a s e
in te n tion s re g a rd in g th e n ew
p rod u c t.
MUR AD NAS E R R ICHAR D MAT T ZHANG
S c ie n tis t SANCHE
Chef Z Jo u rn a lis t
QUANTITATIVE
DATA
Usi ng stati sti cal tec hni ques suc h as regression
anal ysi s, correl ati on anal ysis, and hypothesis
testi ng to i de nti fy rel ati onships between variables
and test hypothese s rel ate d to the new produc t.
PROPOSED TIMELINE
F EBR UA R
JA N UA RY MARCH A P R IL
Y
• We e k 1-2: Fi n al i z e • We e k 1-2: D e v e l op • We e k 1-2: Re cru i t • We e k 1-2: Tr an scri be
Re se arch Proposal Re se arch Par t i ci pan t s f or an d A n al y z e
O u t l i n e an d Me t hodol ogy an d Q u al i t at i v e Q u al i t at i v e D at a,
O bj e ct i v e s I n st r u me n t s I n t e r v i e ws an d Focu s I de n t i fy E me rgi n g
• We e k 3-4: Con du ct (Q u al i t at i v e an d G roups T h e me s
Li t e r at u re Re v i e w on Q u an t i t at i v e ) • We e k 3-4: Con du ct • We e k 3-4: D e si gn
Re l e v an t T h e or i e s • We e k 3-4: O bt ai n Q u al i t at i v e D at a an d Admi n i s t e r
an d Con ce pt s E t h i cal A pprov al and Col l e ct i on Q u an t i t at i v e Sur v e y s
Pe rmi ssi on s f or D at a
Col l e ct i on
ANALYSIS
The anal ysi s for the produc t researc h proposal
prese ntati on enc ompasse s a comprehensive
exami nati on of the marke t landscape, consumer
i nsi ghts, c ompeti ti ve dynamic s, feasibility
c onsi derati ons, and strate gic recommendations.
ANALYSIS
Th rou g h a d e e p d iv e in to m a r ke t tre n d s , c on s u m er p ref e re n c es , a n d c om p e titor
s tra te g ies , th e p rop os a l a im s to id e n tify op p or tu n itie s , c h a lle n g es , a n d p ote n tia l
p a th w a y s f or s u c c e s s .
OUR
PORTFOLIO
A LFREDO TORRES
It a d d re s s e s a re a l n e e d HAE-WON JEON
in th e m a r ke t a n d h a s th e I h av e n o d o u b t th at it
p o te n tia l to re v o lu tio n iz e w ill b e a tre m e n d o u s
th e in d u s tr y. s u c c e s s in th e m ar ke t.
BA IL EY DUPO NT CHAD GIBBONS
Its u n iq u e f e a tu re s a n d T h e p os itiv e f e e d b ac k
b e n e fi ts m a ke it a g am e - re c e iv e d s o f ar is
c h a n g e r in th e m a r ke t! in c re d ib ly p ro m is in g .
DA NI MA RTINEZ TESTIMONIAL
C o n s u m e r s a re g e n u in e ly
exc ite d a b o u t th is
Ti mmerman Indu stri es
THANK YOU
02 May, 2024
