Learning intentions
01 02 03 04
Students will be Students will be Students will Students will plan,
able to understand able to recognise research different draft and redraft
what a blog is the rules for blogs to help them their own blogs.
and why people writing a blog. understand their
write blogs. purpose and write
their own blogs.
Blogs
• Blogs are found on the internet.
• The word ‘blog’ is short for the term
‘web log’. Blogs are online journals.
• A blog is usually written by one person and
has a series of entries about different topics.
• Blogs are usually stored in chronological order
and people can comment on their entries.
• Blogs are usually subject-specific – make-up,
electronics, sports, animal rights, etc.
• Blogs are a very popular way to express
viewpoints and are regularly updated.
Why do people blog?
• Personal
To share information
To give a viewpoint
To publicize an issue in society
To demand action for change
• Professional
To share information on a new product
News outlets blog information
Advertising
Blogs
• Blogs are multimodal, which can make them
more interesting than a diary or letter.
• Multimodal means that there can be
more to them than just writing.
• Multimodal elements can include:
Photos
Videos
Podcasts
Hyperlinks to websites/petitions
A comments section
Steps to consider
when writing a blog…
1. Brainstorming ideas
• When someone wants to plan a blog,
they must consider the different ideas they
would like to research and write about.
• The topics of interest should be something
that will grip readers’ attention as well as
being of personal interest to the blogger.
• If you choose a topic you are interested in,
it will mean that you are more likely to
continue a blog and make multiple entries.
Education Travel Current
affairs
Food Sport
Blog
Health Brainstorming Genre
Ideas of film
Electronics Genre of
books
Skincare Celebrity Genre of TV
gossip programmes
2. Define your audience
• When you have decided your topic of interest,
you must consider who you are going to write for.
• It is obvious if you have a specific topic, such as
baking, that you will write a blog for people who
also enjoy baking.
• Do some research for your audience. Look at blogs
in your chosen topic of interest and see who they
are writing for. Is it a particular age group? Gender?
• This will help you consider the language you use
in your blog.
3. Planning your blog entry
When you are ready to write a blog entry,
you must plan it out to ensure it is interesting,
informative and engaging for the reader.
To do this, you should try some of the following:
Use emotive language
Have interesting facts/statistics about your topic
Make it relatable to the reader
Have a clear structure and good layout
Use rhetorical questions
Give your readers the option to make a difference
Sample Frog
legs
Escargot
plan for a Film City
Food
travel blog views
Music Moulin Great
Eiffel Tower
Rouge photos
Expensive
Paris Train from
Paris
Shopping Disneyland
Champs- Language
Élysées Magical
fireworks
Romantic Fast
spoken
4. Layout of blog
• Write the name of the blog at the top of
the page.
• Write the title of the blog post below it.
• Write the name of the author below this.
• Put in the date beside the author’s name.
• Then begin your blog entry.
Sample blog layout
Ciara’s Cakes Blog
Blog entry #27 – How to make 12 cupcakes
with three ingredients
Ciara Smith 29 December 2022
Main body of the blog
• Language used is usually informal.
• If you are asked to write a blog
about a personal event(s) in your
life, write it in diary-style writing.
• If you are asked to write a blog
about a particular topic, write it
in the style of an article.
• Write the blog in the first person.
Authentic blog writing
• Make reference to previous blog entries:
You might remember my blog entitled
‘….’ where I spoke about…
Last week, I mentioned I would be
writing about…
As you are all aware, I am passionate
about ‘…’ and have been getting
signatures for a petition to….
Please leave a comment below with
your thought on this topic.
Blog practice questions
1. Choose an area of interest of yours and follow the
steps that you have gone through in this presentation.
Include an image that represents your interest.
2. Choose an issue in society that you would like to help
change. You have a strong following of your blogs and
want to ask your followers to support you in making
a change.
3. Write a blog about a book/film you have studied as
part of your course that you would recommend for all
young people to read/watch.
