Empowering Street Vendors

& Connecting Customers

Team Fraxxers

Sanchit Kohli Aradhya Vivek Singh

Kulshresht
ha
 Empowering Street Vendors & Connecting Customers: A Digital Platform
for Tier 2aims
The business & to
3 create
Cities a digital platform that optimizes the Consumer
interactions between street vendors and customers, primarily in tier Personas
Priya – Young Professional
2 and tier 3 cities. It has a 3 main components:
Platform as Marketplace: About: A 27-year-old, working professional
in Tier 2 city.
• Street Vendors such as vegetable seller, plumbers, waste collectors,
Pain Points:
create profiles, list their products & services. • Limited time to browse through street
• Customers can browse products & services, view upcoming vendor arrival markets.
times, and make purchases through the app. • Frustrated with cash-only transactions.
• Wants more trust in product quality
Route optimization and Demand mapping:
• The app uses customer demand data to suggest optimized routes for
vendors, enhancing efficiency by maximizing vendor reach in high-demand Rajesh - The Family Man
areas at the right times.
• Customers receive notifications about vendor availability based on the About: A 40 Yr Old, Bank Employee in tier
3 City
optimized schedule, enhancing predictability and convenience.
Pain Points:
In-app Transactions: • Finds it difficult to rely on vendors due
• Digital payments make transactions seamless and support greater financial
to inconsistent arrival times, sometimes
transparency for vendors. missing essential items.
• The app collects a small transaction fee on each sale to generate revenue. • Unwilling to pay extra for delivery for
small orders
How the App Works?
For vendors: Meera - The On-the-Go College Student
Vendor Route
Product Order Payment & About: A 20 Yr Old, young student in Tier 2
Onboardin Optimizatio city
Listing Manager Feedback
g n Pain Points:
For Customers: • Misses out on street vendors due to
Customer unpredictable arrival times.
Browsing Order Time Payment & • Limited budget for additional delivery
Onboardin
products Placement scheduling Feedback fees.
g • Wants an easy way to know when
specific vendors are coming.
Platform Overview: Target Impact, Business Model & Benchmark
Comparison
Impact on Target Segment
Vendors • Enhanced Visibility & Customer Reach: Expands Customer • Convenience & Accessibility: Real-time location
vendor reach beyond foot traffic, enabling a stable income services, digital payment options, and pre-order features
stream.
s for easy vendor access.
• Financial Empowerment: Access to microloans, • Quality Assurance: Vendor ratings and reviews system to
insurance, and digital payments to stabilize income and establish trust and transparency.
reduce business risks. • Cost-Effective Local Goods: Affordable access to fresh
• Operational Stability: Support in legal registration, and artisanal products directly from local vendors.
reducing eviction risks and ensuring business continuity.
Business Model
Component of Business Model
Financial Institution
Freemium Model Transaction Fees Vendor Promotions & Ads
Partnerships
Basic platform access for Paid advertising options for
Small commission on payments Referral fees from microfinance
vendors is free, with optional vendors to promote deals or
through the platform, making it institutions for loans and
premium features like enhanced new products to target
affordable.. insurance sign-ups.
visibility and analytics. customers.

Comparison with Benchmark

Platforms Support for Legal
Target Customer Vendor Discovery & Financial Inclusion for
Feature Primary Focus Recognition & Vendor
Segment Accessibility Vendors
Stability
Provides access to Assistance with obtaining
Street vendors, informal Cost-conscious consumers, Real-time GPS location,
Our Platform microloans, micro- vendor licenses and legal
and unorganized sector tech-savvy urban locals nearby vendor search
insurance, financial tools support
Formal service providers Higher-income urban Limited; service providers No financial support for Not applicable, formal
UrbanClap
(cleaning, beauty) households only by region vendors sector focus
Limited to fixed store
Organized grocery and General urban consumers, No support for vendor Not applicable, works with
BigBasket locations; no real-time
Thanks