Review of Lecture 1: Introduction to Entrepreneurial Mind

• Qualities of Entrepreneur
• Passion
• Entrepreneurial mind frame and heart flame, gut game
• New product development: creative, technical and
business mind
• 5 Essential Characteristics of Entrepreneurial Mind:
Creativity, Suspicion of Predictors, Comfort with
uncertainty, Openness to experimentation and Functional
humility
WHOLE BRAIN
THINKING AND
LEARNING
 Number skills
Left
brain
Written
language
Spoken language
function
s

Reasoning
Right hand control

Scientific
Right brain
functions
Insight
3D Forms

Art
awareness

Imagination M
us
ic
Left hand
control
A D
B C
The HBDI developed by Hermann yielded
a brain dominance profile

Logical Visual
Factual Holistic
Critical Intuitive
Technical Innovative
Analytical Conceptual
Quantitative Imaginative
Conservative Interpersonal
Structure Kinesthetic
Sequential Emotional
Organized Spiritual
Detailed Sensory
Planned Feeling
PREFERRED LEARNING ACTIVITIES: If you are an A-
quadrant thinker, you prefer to learn and act in this way:
• Collecting data and information
• Organizing information logically in a framework, not to the last detail.
• Listening to informational lectures
• Reading textbooks (most textbooks are written for quadrant A thinkers)
• Studying example problems and solutions
• Thinking through ideas
• Doing library searches
• Doing research using the scientific method
• Making up a hypothesis, then testing it to find out if it is true
• Judging ideas based on facts, criteria, and logical reasoning
• Doing technical case studies
• Doing financial studies
• Dealing with hardware and things, rather than people
• Dealing with reality and the present, rather than with future
• possibilities
Traveling to other cultures to study technological artifacts
 PREFERRED LEARNING ACTIVITIES: If you are an B-
quadrant thinker, you prefer to learn and act in this way:
• Following directions instead of trying to do something in a different
• way
Doing repetitive, detailed homework problems
• Testing theories and procedures to find out what is wrong with them
• Doing lab work, step by step
• Writing a sequential report on the results of experiments
• Using programmed learning and tutoring
• Finding practical uses for knowledge learned - theory is not enough
• Planning projects; doing schedules, then executing according to plan
• Listening to detailed lectures
• Taking detailed notes
• Making time management schedules - the schedule is important, not people
• Making up a detailed budget
• Practicing new skills through frequent repetition
• Taking a field trip to learn about organizations and procedures
• Writing a “how-to” manual about a project
PREFERRED LEARNING ACTIVITIES: If you are an C-
quadrant thinker, you prefer to learn and act in this way:
• Listening to and sharing ideas
• Motivating yourself by asking “why” - looking for personal meaning
• Experiencing sensory input - moving, feeling, touching, smelling, tasting
• Using group-study opportunities and group discussions
• Keeping a journal to record feelings and spiritual values, not details
• Doing dramatics-the physical acting out is important, not imagination
• Taking people-oriented field trips
• Traveling to other cultures to meet people; hosting a foreign student
• Studying with classical background music; making up rap songs
• Using people-oriented case studies
• Respecting others’ rights and views, people are important, not things
• Learning by teaching others
• Learning by touching, feeling, and using a tool, object, or machinery
• Reading the preface of a book to get clues on the author’s purpose
• Preferring video to audio to make use of body language clues
PREFERRED LEARNING ACTIVITIES: If you are an D-
quadrant thinker, you prefer to learn and act in this way:
• Looking for the big picture and context, not the details of a new topic
• Taking the initiative - getting actively involved
• Doing simulations - asking what-if questions
• Making use of the visual aids in lectures
• Doing problems with many possible answers
• Appreciating the beauty in the problem (and in the solution)
• Leading a brainstorming session - wild ideas, not the team, are important
• Experimenting; playing with ideas
• Exploring hidden possibilities
• Thinking about trends
• Thinking about the future
• Relying on intuition, not facts or logic
• Synthesizing ideas and information to come up with something new
• Using future-oriented case discussions
• Trying a different way of doing something just for the fun of it
 PREFERRED SUBJECTS
 Arithmetic  Arts
 Algebra
 Geometry
 Calculus  Design
 Logic  Poetry
 Science  Architecture
 Technology
 Finance A D  Marketing

B C  Social Sciences
 Programming
 Psychology
 Accounting  Dance
 Technical  Drama
Management  High-Skilled Sports
 Production
 People-Management
 PREFERRED PROFESSIONS
 Lawyers  Entrepreneurs
 Engineers  Explorers
 Computer Systems Analysts  Artists
 Financial Analysts  Playwrights
 Technicians  Scientists in R&D
 Advertising
 Physicians
 Statisticians A D  Composers
 Jazz Musicians
 Bureaucrats  Guidance Counselors
 Administrators B C
 Public Relations
 Bookkeepers
 Planners-Programmers  Nurses
 Elementary Teachers  Social Workers
 Policemen  Entertainers
 Cashiers  HRD
 Production Supervisors  Salesmen
 Maintenance People  Priests
 Classical Musicians
 Extraversion Introversion
More oriented towards the world Introverted people are more oriented
outside of the self, meaning other people, towards the inner world of the self. They
the external environment and the are usually reflective and introspective.
situational setting. Extraverted people They prefer depth to breadth. They want to
prefer to develop ideas by engaging in communicate in small groups or in writing.
discussions. They are usually overtly They take the initiative when it comes to
expressive and take the initiative in concerns that are personally important to
building relationships. them.
 Sensing Intuition
Sensing people prefer to deal in People who prefer Intuition interpret
factual, concrete, and actual things. They patterns and the significance of
tend to be procedural, practical and information. They tend to imagine
realistic. They prefer the observable world, possibilities, look at the big picture, discuss
specific evidences and experiential ideas and theories. They rely more on their
validation. hunches, gut feeling and inspiration to
make conclusions.
 Thinking Feeling
People who prefer Thinking in People who prefer Feeling in their
their decision-making can distance decision-making put themselves and all the
themselves from the issue at hand and use other people involved in the forefront to
their analytical, logical and rational ensure that their values are upheld and their
processes to arrive at a balanced, fair and personal points of view are considered.
objective solution. They believe in using They are highly empathetic and
definite criteria and principles in making compassionate and are motivated by their
decisions. They believe in treating personal principles and the impact of their
everyone equally. decisions on people. They believe in
treating everyone as an individual.
.
 Judging Perceiving
In dealing with the world around In dealing with the world around
them, people who are the Judging type them, people who are the Perceiving type
prefer a well-ordered, structured, planned, prefer open-ended, flexible and
programmed and controlled way of spontaneous, experiential and changeable
managing things in arriving at conclusions. conditions where they can use their
They want closure in their dealings. They resourcefulness, adaptability and
are highly systematic and methodical expansiveness. They are quite comfortable
people who do not want frequent changes with constant change and are energized by
and vacillations. They plan and execute what is new, what is possible and what is
well. appropriate for the moment.
ENTREPRENEURSHIP AS A HABIT
• A habit is a sometimes unconscious
pattern of behavior that is carried out
often and regularly.
• Good habits can be learned through a
“habit loop” – a process by which our
brain decides whether or not a certain
behavior should be stored and
repeated.