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Unit1 Comp

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The Internet

and the Web


A free learning resource by ILM eSchool
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use
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You may delete this slide after reading, unless you are to share the PPT
What is the internet and the
web?
The internet is a giant network that connects internet devices all around the world. These devices are
provided with the capability to share data across the internet. Thus, pages of pictures, text, visuals
etc are available (also known as Webpages) and also collections of webpages related to the same
idea by the same organisation (called websites) are available on the internet.

The Web, or WWW (World Wide Web) is an information system that works on the internet that allows
the sharing of files, and webpages across it. Thus, the internet and web are very closely related.
Components of
the Internet

Router

ISP
Web Host

Firewall
4
Components of the Internet
“Router
The access to the the
Firewall
A firewall is like a
Web Host
This is a computer
ISP
(internet service
internet is provided sieve, it filters out that stores the HTML provider) A company
by this device. You harmful viruses and (code) for the which sells access to
buy an internet other such content website. It must have the internet. You
subscription from an from accessing your a very high processor must have a
ISP and the device computer. They and RAM as it must subscription to one
allows you to globally usually have an process tons of data to access the
connect. ability to block in microseconds. internet whereas
certain apps. Companies often use your router.
Supercomputers as
web hosts.

5
1. Websites
Topic 1 objectives:
• Learn about websites
• Learn about HTML
• Learn about Web-hosting
• Learn about different types of websites
• Learn about browsers and search
engines
• Build a basic website (Topic Project)
Remember: A

Websites
website is a
collection of
webpages
You must have definitely used YouTube, Facebook or Wikipedia at a certain
time. These are all websites. Recall that a website is a collection of
webpages available on the internet via the World Wide Web.

Every website has it’s own domain, or location on the internet. These
domains are special keys that allow access to the website. They are called
hyperlinks (links for short). If you are making a website, you must buy a
domain from a hosting company.

Companies may provide web hosting, to have a website built, then domain,
then published. The fees are usually very high, and thus websites are very
expensive to build. However it may pay off, as you can make money off of a
website too.

Activity
http://info.cern.ch
This is the link to the world’s first
website. Explore around! This
website was created in 1990.
7
Navigating the
Web
Browsers Search Engines
Browsers are applications that allow you to locate Search Engines allow you to search the web for
a website with a hyperlink. The link is typed into familiar sites with the aids of Meta Keywords. To
an address bar that locates the website. Browsers get your website on a search engine, you have to
were the first forms of web navigation. Nowadays, get SEO (Search engine optimization) done. It is
most browsers have built in search engines that also costly, but is useful. Search Engine results
analyse whether you have typed a keyword or a are filtered by popularity, meaning that the most
link. They then thus choose where to redirect you. clicked links appear first.

Building a website
Using HTML
HTML is a coding platform like JavaScript and Python. It is used to create
<!DOCTYPE html> <html>
websites. It is particularly simple for beginners but hard to master. On the
<head> <title>This is a
right is an example of a piece of code using HTML that will show <Hello title</title> </head>
World!> as the header of a website. Thus, creating websites with HTML is <body> <div> <p>Hello
lengthy but can save expenses. You can tell if a website was created by world!</p> </div> </body>
</html>
HTML by looking at the link.
8
websites
Blog:
Blogs, formerly known as weblogs, are Organisational websites:
Like online journals. Bloggers often post These websites provide information and
articles about general topics and experiences. services of a business. Most businesses
Some blogs, like HuffPost, allow community to and shops are choosing to start websites
Submit articles for the blog. to put their business on display to the
world.
E-Commerce:
E-commerce means the selling of products over the Weird Web:
Internet. E-commerce websites may sell physical products, This is a popular term for websites with
Like shoes, or digital products, like files and music. no actual purpose. The creators are
merely amusing people or joking around.
Social Media:
Social media is the act of communicating with distant people
And sharing audio and text over the internet. Social Media sites Activity
Include YouTube and WhatsApp. You will learn more on it in topic 2. Neal.fun is a website that is titled
as a “Weird Web” website. Try it
Wiki: out and you’ll know why. It’s
A wiki is an informative site ran by communities of volunteers. Wikis really fun!
Provide useful information on a vast range of topics. Wikipedia is an
Example. 9
Project: Building a basic
website
OBJECTIVES:
• Building a basic website
• Choose from: a) blog b) Wiki
• The website should have a minimum of 3 pages
• There should be an “about” page accompanied with pictures
• Work in groups of 4
• Add a search bar using searchbar.org free web tool. Step 1) Log on to Weebly by
choosing the sign up option. Use
HTML is to complicated, so we will build the website with a free your google account or email
web hosting service: Weebly. address.
Move on to the next slides for basic instructions on Weebly. After Step 2) Choose the “I just need a
building the website, add a customer satisfaction survey for website” option if it pops up.
extra points. Step 3) Choose a desirable
Using Embed Codes: Certain tools are available online like Elf template.
Sight, POWr, and searchbar.org that add features to a website.
To use them visit instructions here.

10
Weebly instructions
Continued
4) Choose a template you like.
5) Get a domain set up. You will have to use one with
a .Weebly subdomain which is the only free one available.
6) Use a paint package or an online tool like Adobe Spark to
design a logo.
7) Customize an about page with info about you and your
team. Include pictures from a digital camera or webcam.
8) After designing your site, add a blog post about “Our first
Site”, by using the bottom banner. If you don’t have a blog
page, go to “Pages” on the main ribbon, select “Add New
Page” Choose “Blog Page.”
8) Log on to searchbar.org using your account. Follow the
setup instructions to get a search bar for your site. Copy the
code snippet. Then in Weebly, drag and drop an “embed
code” to your blog page. Paste the code there.

11
Weebly (Continued)
These steps get a search bar on your site. Looks impressive!
8) Lastly, the customer satisfaction survey. On any page, drag and drop the
“survey” widget and customize it.

And done! Congratulations on your blog site!

12
2.
Communication
over the
Internet
Topic 2 Objectives:

• To learn about telecommunication


• To learn about the fax, telephone and SMS
• To learn about email
• To learn about Social Media

Project: Creating a newsletter for your blog


What is telecommunication?
Imagine you live far away from your family. How are you likely to communicate with them? People only a hundred
years ago would say they would send letters, or use the telegraph or telephone. A modern person would probably
say email or video conferencing or instant messaging.
These are all forms of telecommunication. Telecommunication is the act of communicating with someone far
away from you.
Telecommunicating has evolved over the years. The earliest forms of telecommunication were the telegraph and
the telephone.
The telegraph is a device capable of sending only one kind of sound across a cable line. The range is not very
good, and only one kind of sound can be sent. However, for this purpose Samuel Morse invented a secret
language known as morse code, a particularly difficult code system involving dots and dashes. The dots were
played as beeps and the dashes as pauses on the telegraph. The receiver would have to decode the message
sent across. It was surely difficult! Morse code can be sent as dots and dashes along a telegraph, or also written
on paper.
ACTIVITY: Morsy Messages!
Use a morse code translator to write your
name in morse code. Write it on paper
using dots and dashes or use a morse
code translator like this one. Challenge
your friends to see if they can guess your
morse messages!
14
The Telephone: The “Modern” Communication
method
The telephone, invented by Alexander
Graham Bell, remained the primary form of
communication in the 19th century. The
telephone consists of a magnetic bobbing
disc in a mouthpiece that converts sound to
electrical signals. These are sent over the
telephone line to the receiver's earpiece
which pumps out the sound. The telephone
line is actually very complex and long, see
top right.
The telephone too has evolved over the
years. Antique telephones were not very
A diagram of the telephone system
durable, and produced poor quality and
barely understandable sound. Middle
generation telephones were made of
plastics. They were improved greatly.
Mobiluar Telephone, or mobile phones are
portable and run on rechargeable batteries.
You will learn about them more in another
lesson. 15
The Fax and
SMS
The Fax is used to The fax and the SMS are SMS (Short Message
send documents, both conducted over Service) is a way to
letters and copies of telephone lines. These are use a mobile phone to
paper over a distance. both outdated forms of send texts of up to
You input a document telecommunication. You 160 letters across the
in the tray, it scans it, may still use SMS for telephone line. It is
converts it to verification codes and one now replaced by
electrical signals, and time passwords. Some internet instant
sends it over the large offices still use Fax to messaging but it is
telephone line where send documents around included with most
the receiving fax quickly. This is, though, phone packages. You
prints it. expensive. may have used it for
email verification. 16
Email
Email is by far one of the most popular
telecommunication methods today. Email
involves sending a long text across the internet
to a receiver. Email receivers must have an
email address upon which they will receive
emails. Email is used for personal use like
communication, sending pictures and links to
family and friends. Email is used in offices and
corporations to communicate results and share
documents safely and rapidly. Many companies
also market themselves with email just like SMS.

17
What can
you do with Unwanted Email: Spam, Junk,
Viruses and Phishing
email? Though email is useful, it can be irritating and harmful at
1) Communicate: It is very times. Spam email is email that is constantly repeated
easy to communicate over (termed spamming) to persuade you to do something.
long distances with the Certain email providers do have methods of filtering spam
help of email. emails. When you create an account on a website, it will ask
for your email. This is said to be for verification but most
2) File Sharing: You can websites will flood your inbox with promotional material and
attach files to emails. This unwanted ads, termed junk mail. Certain hackers may
is efficient for sharing attach undetectable software on an email that looks like an
pictures, audio and text ad, but may launch a virus in your computer or add spyware
across the internet. (computer programs that track your activity). They may find
3) Marketing: Since almost out a lot of your private information, sell your data or hack
your PC. Be careful while using email! Certain hackers may
everyone uses email, also add virus or spyware to an email someone trustworthy
people can market their sends to you. This can be detected using antiviruses or
business with it. This saves email protection software. They may be costly, but useful.
expenses and can be Phishing is the act of sending an email that tricks into
helpful to learn about new revealing sensitive information. They may disguise it as a
products. sign in screen to reveal a password, or even a government
website to reveal credit card pins and bank details!

18
email
The Compose an Email Button
1) Log on to Gmail or any other email provider of your
choice.
2) Click the compose button. Gmail has it as a big Plus,
Outlook as “New Email” and Yahoo as “Compose”.

Outlook Gmail Yahoo

19
(Continued)
3) In the “email address” type in the email address of the receiver. This
is necessary.

4) In the “Subject” Type in the heading of the email. This is optional. This is the ribbon. It
allows you to customize
5) In CC (Carbon Copy) mention the email addresses you want a copy how your text looks.
of the email sent to (everyone will see this). In Bcc (Blind Carbon Copy)
The email address will receive a copy but no one else can see this. You
do not need a cc/bcc.

6) To attach a file to an email, click the “paperclip” or attach file


button. Select the file from the browsing window.

7) You can schedule a date for your send of email with the “schedule
send” button. This is useful if you need to send at a certain time but
may not be available at that time.

8) Confidential Mode (Gmail Only) is a feature that causes the email to


expire after a time, as well as restricting print, download, and
forwarding. You can also set a password .
Example of email

20
What is Social Media?
At a time, we all have used YouTube, Facebook or Twitter. These are all Social Media applications. Social
Media is a software that allows people over a far distance communicate by sharing text, pictures, and videos
across the internet to them. They thus create a virtual network between people thousands of miles away.

Social media is mainly a form of entertainment. People enjoy watching shows, movies and vlogs (video logs,
you will learn more in the next two units) all for free on YouTube. People use Facebook to keep track of
news and to learn what is going on in the world. People use LinkedIn to find Jobs and to learn about others’
business profiles.

Though it’s benefits, it is harmful in many ways. It can cause people to get distracted from tasks and waste
time. We should use it in a balanced limit.

21
3. Internet
Safety
Topic 3 objectives:
• Learn about Scams online
• Learn about Firewall, VPN
• Learn about antiviruses

• Topic Project: Testing a VPN


Online
Scams
People are very unaware of the dangers of the online world. It is very easy for online
hackers to steal passwords, personal info and credit card numbers. Many different
scams you may see everyday like confirmshaming, which means switching the “no”
option to something that would guilt the customer such as “Do you wish to Sign Up for
the Video Club?” the options may be “Yes!” or “No, I hate amazing content.” to guilt a
customer into signing up. Another common scam is the bundled software scam. Sites
may advertise themselves as giving a paid software for free but in reality, are being paid
to distribute a different software.

Activity:
This website attempts Dark Patterns is a fun
to guilt people into
showing them ads. online game to learn
about Internet scams. Try
it out! 23
VPN Connections: Masking IP
Addresses
A VPN (Virtual-Private-Network) is a software used to
mask your IP address. An IP Address is like a virtual
license plate, it follows you around the internet providing
your location. A VPN is capable of masking it and
allowing you to hide your identity from hackers.

Watch this short


video about VPN
24
Antivirus
Recall, what is a virus? A virus is a malicious code set into a
computer to perform harm like slowing down boot systems, stealing
info, credit card passwords, accessing your files etc. You can
prevent viruses with an antivirus program. Antiviruses scan
computer code and files and compare them to their database to
see if any code seems suspicious. Antiviruses are also trained
about the severity of viruses and what to do with them. Small
viruses can be removed, moderate viruses are “isolated,” or kept
away from the computer so they don’t spread, and extreme viruses
are deleted from the system. A good antivirus is normally paid, but
companies do offer free versions with minimalistic features.

25
Firewa
ll
Recall as mentioned at the beginning, what is a firewall? A Firewall
is a sieve or filter used to remove harmful content from entering a
computer via the internet. Every computer is equipped with a basic
firewall but a free, or paid external firewall offers more protection.

A basic firewall that is pre-installed on all Windows PCs is


Windows Security Firewall.

26
Thank
s!
Any questions?
You can find me at:
@username
[email protected]

27
2.
Extra Resources
For Business Plans, Marketing Plans,
Project Proposals, Lessons, etc
Timeline

Blue is the colour of Black is the color of Yellow is the color of Blue is the colour of
the clear sky and the Red is the colour of ebony and of outer gold, butter and ripe White is the color of the clear sky and the
deep sea danger and courage space lemons milk and fresh snow deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of Blue is the colour of Red is the colour of Black is the color of Yellow is the color
gold, butter and ripe milk and fresh snow the clear sky and the danger and courage ebony and of outer of gold, butter
lemons deep sea space and ripe lemons

29
Roadmap
Blue is the colour of Black is the color of
the clear sky and the Red is the colour of ebony and of outer
deep sea danger and courage space

1 3 5

2 4 6

Yellow is the color of White is the color of Blue is the colour of


gold, butter and ripe milk and fresh snow the clear sky and the
lemons deep sea

30
Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

31
SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of the Yellow is the color of gold,
clear sky and the deep sea butter and ripe lemons

Black is the color of ebony White is the color of milk


and of outer space and fresh snow
OPPORTUNITIES THREATS

32
Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels


Insert your content Insert your content

Cost Structure Revenue Streams


Insert your content Insert your content

33
Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

34
Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud


JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the Blue is the colour of the Blue is the colour of the Blue is the colour of the
clear sky and the deep clear sky and the deep clear sky and the deep clear sky and the deep
sea sea sea sea

35
Competitor Matrix
HIGH VALUE 2

Competit
or
Comp
etitor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competit
or

Competit
Competitor
or

LOW VALUE 2

36
Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

37
Extra resources

38
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39
Diagrams and infographics

40
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And of course it resizes without losing quality.

How? Follow Google instructions


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41
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