Presentation Data Visualisation
Presentation Data Visualisation
Visualization Process
• Data preprocessing and transformation
• Mapping for visualizations: Type, geometry, color, and sound etc.
• Rendering transformations: APIs/Tools
• Expressiveness: 0 ≤ Mexp ≤ 1
• Effectiveness: Meff = 1/(1 + interpret + render)
Selective visual variables
After coding with such variables, different data values are
spontaneously divided by the human into distinguished
groups
• Size (length, area/volume);
• Brightness;
• Texture;
• Color (only primary colors): varies with the brightness
value;
• Direction/orientation.
Associative visual variables
• Texture
• Color
• Direction/orientation
• Shape
Ordinal visual variables.
After coding with such variables,
different data values are spontaneously
ordered by the human (e.g., for
visualizing ordinal and quantitative data)
• Texture
• Size
• Brightness
Proportional visual variables
In addition, these variables obtain a direct
association of the relative size (e.g., for
visualizing ordinal and quantitative data)
• Size (length, area/volume)
• Direction/orientation
• Brightness
Gibson Affordance theory
Bertin (1967) Semiology of Graphics
Mackinlay (1986) APT
Bergeron and Grinstein (1989) Visualization Reference
Model