Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Week 2 - Micro Perspective

    Uploaded by

    mikaella.legaspi

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Week 2 - Micro Perspective

    Uploaded by

    mikaella.legaspi
    6 views34 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    6 views34 pages

    Week 2 - Micro Perspective

    Uploaded by

    mikaella.legaspi

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 34

    MICRO

    PERSPECTIVE
    OF TOURISM
    AND
    Basic Definitions and Concepts in
    Tourism and Hospitality

    Week 1
    TOURISM
    AND
    HOSPITALIT
    Y
    Define Hospitality
    HOSPITALITY

    ★ This derived from the Latin


    word hospitare, meaning “to
    receive as a guest”
    ★ It refers to the act of
    providing food, beverages or
    lodging to traveling public.
    Products or services
    Descriptions Pricing strategy
    Provide a detailed description of your Discuss your pricing strategy, including
    products or services, highlighting their any discounts or promotions you offer.
    features and benefits. Use images or Explain how you arrived at your pricing
    videos to help illustrate your offerings model and why it is very competitive

    Development Customer support


    What is Tourism?
    Share any plans you have for developing
    new products or services in the future.
    Describe customer support services
    offered, including technical support,
    Explain how these offerings will address a training, and warranties/guarantees.
    need in the market and differentiate from Highlight customer success stories to
    others demonstrate effectiveness
    TOURISM
    Comprises the activities of
    persons traveling to - and
    staying in- places outside
    their usual environment for
    not more than one
    consecutive years, for
    leisure, business and other
    purposes (UNWTO)
    6 Elements of a
    Tourism System
    1.What
    2. Who
    3. Where
    4. When
    5. Why
    6. How
    TOURISM
    PRODUCT
    Product
    - A product is
    anything that can be
    offered to a market
    for attention,
    acquisition, use or
    consumption that
    might satisfy a need
    or want
    What is Tourism
    Product?
    - It can be defined
    as the sum of
    physical and
    psychological
    satisfaction.

    - It provides to
    tourist during their
    traveling route to
    the destination
    TANGIBLE ELEMENTS INTANGIBLE ELEMENTS

    • Attractions Hospitality / Courtesy


    • Infrastructure: roads, Friendliness / Human Warmth
    airports, water, electricity Ambience
    etc. The general atmosphere of a place
    • Superstructure: hotels, and the effect that it has on people
    restaurants (the mood of a place)

    Note: Infrastructure provides a base The way tourists are treated and
    for the development of how they feel influence their overall
    superstructure facilities. reaction.
    Note: The tangible aspects however,
    good cannot guarantee satisfaction.
    Components of Tourism Product
    1.Attraction
    This elements in a product
    which determine the choice
    made by particular tourist to
    visit one particular destination
    rather than another
    2. Accessibility
    It is a mean by which a tourist
    can reach the area where
    attractions are located
    3. Accommodation
    It plays a central role and is a very
    basic to tourist destinations
    CHARACTERISTIC
    S OF TOURISM
    PRODUCT
    1.Intangible
    The product cannot be seen
    or inspected before its
    purchased
    2. Perishable
    Product can only take place
    if the customer is actually
    present
    3. Psychological
    Related to mental and emotional
    state of a person

    A large component of tourism


    product is the satisfaction the
    consumer derives from its use
    4. Composite
    Product
    The tourism product cannot be
    provided by a single enterprise
    unlike a manufactured product
    5. Unstable
    Demand
    Tourism demand is influenced
    by seasonal, economical,
    political and other such factor
    CLASSIFICATION
    OF TOURISM
    PRODUCT
    1.Natural Tourism
    Product
    2. Man-made
    Tourism Product
    3. Site-based
    Tourism Product
    4. Event-based
    Tourism Product

    You might also like