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    Digital Banking Enhancement Initiative: by Raviteja Bandhakavi

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    ravitejabandhakavi29

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    Digital Banking Enhancement Initiative: by Raviteja Bandhakavi

    Uploaded by

    ravitejabandhakavi29
    3 views10 pages

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    220efefc8e32479db42c251049af7531 (5)

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    3 views10 pages

    Digital Banking Enhancement Initiative: by Raviteja Bandhakavi

    Uploaded by

    ravitejabandhakavi29

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Digital

    Banking
    Enhancement
    Initiative
    This initiative aims to enhance the retail banking experience
    through a comprehensive digital banking application. It will
    offer seamless online transactions, personalized financial
    advice, and improved customer interaction. This aligns with
    the bank's digital transformation strategy to remain
    competitive.

    by RAVITEJA BANDHAKAVI
    Project Justification and
    Goals
    1 Increased Satisfaction
    Improve customer satisfaction and retention by providing a more
    user-friendly and efficient online banking experience.

    2 Digital Transformation
    Align with the bank's strategic goal of digital transformation to
    stay competitive in the evolving financial services landscape.

    3 Address Current Issues


    Resolve issues with fragmented solutions and unmet customer
    expectations for integrated and intuitive digital banking services.
    From AS-IS to TO-BE
    Current State (AS-IS) Future State (TO-BE)
    • Limited mobile banking functionalities. • Integrated digital banking application.
    • Inconsistent user experience. • Real-time transaction tracking.
    • High customer service call volume. • Personalized financial insights.
    Stakeholder Analysis
    Project Sponsor VP of Digital
    Transformation

    Development IT Development, QA

    Business Business Analysts,


    Marketing,
    Legal/Compliance

    Users Bank Customers


    Project Scope and Requirements
    In-Scope Out-of-Scope

    Account management, real-time transactions, Backend system overhaul, third-party tool


    personalized insights, interactive tools. integration.
    Needs Assessment: Data
    Gathering and Analysis

    Surveys Interviews Observation Document Review


    Customer satisfaction Discussions with Analysis of user Assessment of past
    surveys on current internal and external interaction data and reports, feedback, and
    digital banking features. stakeholders (users, system logs. support logs.
    experts).
    Needs Assessment:
    Findings and
    Prioritization
    1 Unintuitive Interface
    Customers find the current interface difficult to navigate,
    especially older users.

    2 Demand for Features


    Need for mobile check deposit and real-time transaction
    notifications.

    3 Performance Issues
    Address high bounce rates, slow loading times, and transaction
    processing problems.
    Proposed Solutions and Recommendation
    UI/UX Redesign Feature Development Infrastructure Upgrade
    Engage experts to create a more Implement mobile check deposit Improve server infrastructure for
    user-friendly interface. and real-time alerts. better performance and
    reliability.
    Project Scope
    Questionnaire
    Business Goals
    Define specific, measurable, achievable, relevant, and
    time-bound (SMART) goals.

    Current System
    Analyze the existing platform's strengths, weaknesses,
    and limitations.

    Stakeholder Expectations
    Gather and document the requirements and
    expectations of all stakeholder groups.
    Project Scope Document: Key Elemen

    Objectives Scope Risks and Assumptions


    Clearly defined and measurable Detailed description of what is Identification and mitigation of
    project goals. included and excluded in the potential risks and challenges.
    project.

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