Lesson 5:

Condition
of Arts and Culture
for Globalization
 OBJECTIVES
:
• Demonstrate knowledge of the
state of the art and culture in
the era of globalization.
• Demonstrate knowledge of the
positive use of ICT skills in the
analysis of popular and artificial
cultures.
• Apply to the real life of Popular
Culture.
Art/s influences society by
changing opinions, instilling
values and translating experience
across the space and time. Art in
this sense is communication; it
allows people from different
culture and different times to
communicate with each other via
images, sounds and stories.
Culture - set of shared attitudes,
values, goals, and practices that
define a group of people, such as
the people of a particular region.
The arts – vast subdivision of
culture, composed of many
creative endeavors and
disciplines. The arts encompasses
visual arts, literary arts and the
performing arts.
Globalization brought into the
art would practices from various
regions, with diverse cultural-
heritage, political and social
contexts. This made it difficult to
sustain the Western modernist
notions of art based on ideas of
art history and universal formal
language. Artists had to find a
new common ground.
 ANALYSIS:
In Globalization, Art and Culture still exist
but as time goes on, it changes because the
Choices of people differ with each other. We
all can
fast changes thatobserve thesurround
the world different us. Every person
should learn how to cope up with the globalization by
having their choices and that makes them freely
comfortable an agreeable in dealing with. Globalization
concerns the whole world which affects the arts and
culture of every country in different aspects as
introduced and mixed together.
ARTS DURING
GLOBALIZATION:
1.Art as a Witness – There is a lot of
information about what is happening
in the world today, but it comes from
limited channels, often following very
specific agendas. Many pressing
problems do not gain sufficient media
attention or ae treated from a limited
perspective.
2. Working with the Contradiction–
Art and Culture have been entangled
in the same flaws that globalization
has brought elsewhere – joining an
expanding global market and
mainstream culture, profiteering
from local specificities and
exoticizing local communities, and
creating new global elites, to name
but a few.
3. Future Communities – There are
two main aspects that characterize
art’s importance for society;
communities and future. From
modernism’s idea of a universal
language that unites all, to
contemporary global art’s giving
voice to under-represented
communities, arts has always strive
to unite.
Cultural Dimension of
Globalization
 Also known as “cultural
globalization” refers to the
circulation and sharing of ideas and
of meanings and values across
countries; hence across cultures,
with the effect of increasing social
contacts (Paul 2006), this
presumably leads to more positive
human interconnectedness.
 Characteristics of the Past
Cultural Self-Realization
“Under Conditions of
“Globality”
 Simultaneity of life-words: In the globalized
environment, the “simultaneity” of cultures,
i.e. their constant “presence” in each other’s
life-word, has become a determining feature of
cultural identity (which, by many, is perceived
as a threat).
  Interaction as need of self-
realization: No one, whether
individual or community, can
“shield” himself anymore from
outside influence left being
 Multidimensionality
marginalized inofthe global interplay
interaction: The
of exists
simultaneity forces.not only at the global, but
also at the local (domestic) level, and both
overlap. Herein lie the challenges and risks of
“multi-culturalism.”
 Constant self-assertion (more
precisely: the inevitability of the
assertion of cultural identity): Is
the direct consequence of the above-
listed factors, and constitutes a
permanent source of conflict and
instability at the local, regional and
global level, but with the change of
the emergence of a new balance of
power in the latter two domains.
  Volatility: In the absence of a global
balance of power, due to the
dominant player’s claiming a status of
cultural – or, more generally,
civilizational
The overbearing – hegemony:
influence of one particular
system, proclaiming to be the “paradigmatic” or
“indispensable” civilization risks triggering a chain
reaction of “clashes of civilizations” – scenario now
playing out (since the end of global bipolarity) in
the region of the Middle East.
 CULTURAL GLOBALIZATION
Cultural Globalization refers to the
transmission of ideas, meanings, and
values around the world in such a way as
to extend and intensify social relations.
This process is marked by the common consumption
of cultures that have been diffused by the Internet,
popular culture media, and international travel. The
different cultures that we see and observe confuses
us to know which is better and which to be followed.
 Free Trade of Cultural
Products:
Trade spreads ideas and culture because it
involves people moving from place to place
around the world trade. As they move, they
(and the people they meet) come into
contacttrade
practices. Today, with is
new ideas and
a rather culturalbusiness.
impersonal
Even now, the online shopping is the best example of
free trade of cultural products, because cultures of
different countries are traded and even cultures of
different personal products of different individuals are
advertised and sold in the online trade.
This means that different customs and
habits shared among local communities
have been that (used to) have different
procedures and even different beliefs. Good
examples of cultural globalization are, for
instance, the trading of commodities such
as rice and salt which is one of the special
products of Pangasinan.
World Class Culture:
World Class Culture has an engrained
tendency to seek out, identify and drive
improvements at all levels of the
organization. It moves from a culture
where something to be done to a place
where others’ way the things are done.
Cultural
Diversity:
Cultural diversity is the quality of
diverse or different cultures, as
opposed to monoculture, the
global monoculture, or a
homogenization of cultures, akin
to cultural evolution. The phrase
cultural diversity can also refer to
having different cultures respect
each other’s differences.
Cultural diversity a set of beliefs
shared by particular group of
people, for example:
 Language
 Styles of dress
 Ways of cooking
 Religion
 Ways of behaving
Cultural of
Tourism:
Cultural Tourism is the subset
of tourism concerned with
traveler’s engagement with a
country or region’s culture,
specifically the lifestyle of the
people in those geographical
areas, the history of those people,
their art, architecture, religions,
and other elements that helped
shape their way of life.
Cultural Tourism is the act of the
travelers visiting particular destination in
order to experience and learn about a
culture. This can include many activities
such as: attending events and festivals,
visiting museums and tasting the local
food and drinks. Cultural tourism can
also be an unintentional part of the
tourism experience, whereby cultural
immersion (with the local people, their
language, customs, cuisine, etc.) is an
inevitable part of a person’s holiday.
 Three (3) Types of Cultural
Tourists:
 Purposeful Cultural Tourist – for whom
cultural tourism is their primarily motive
for travel. These tourists have a very deep
 Sightseeingcultural
Culturalexperience.
Tourists – for whom cultural
tourism is a primary reason for visiting a destination,
but the experience is shallower in nature.
 Incidental Cultural Tourists – is one who does not
travel for cultural tourism reasons but nonetheless
participates in some activities and has shallow
experience.
 Cultural Tourism Activities:
 Staying with a local family in a homestay
 Having a tour around a village or town
 Learning about local employment
 Undertaking volunteer work in the local community
 Taking a course such as cooking, art, embroidery, etc.
 Visiting a museum
 Visiting a religious building, such as a Mosque
 Socializing with members of the local community
 Visiting a local market or shopping area
 Trying the local food and drink
 Going to a cultural show or performance
 Visiting historic monuments
Popular Culture:
Popular culture is culture based on the
tastes of ordinary people rather than an
educated elite. It is generally recognized
by members of a society as a set of the
practices, beliefs and objects that are
dominant or prevalent in a society at a
given point in time. It encompasses the
activities and feelings produced as a
result of interaction with these dominant
objects.
Categories of Popular
Culture:
 Entertainment – film, music television
and video games
 Sports
 News – people / places in the news
 Politics
 Fashion
 Technology
 Slang
Artificial
Culture:
Artificial culture
is an examination
articulation, construction and
representation of the artificial in
contemporary popular cultural
texts, especially science fiction
films and novels. It can thus act as
a boundary point against which we
as a culture can measure what it
means to be human. It literally
means “made with art”.
 Forms of Artificial
 Culture:
Cellular Automata – It is clearest example of
the emergence of global patterns from local
rules. They form a metaphor for human
interaction on two-dimensional substrate.
 Tierra – It is highly formalized and abstract virtual world, is
home for programs which evolve through natural selection.
From ancestral creatures to parasites and hyper-parasites.
 Iterated Prisoners’ Dilemma with Choice and Refusal
– It is populated by participants who are repeatedly
matched as pairs, each having the choice of cooperating
with its partner or defecting, the payoffs differing based on
one’s partner’s action.
  Sim Life – It is software written for the
computer game market, but which maybe
useful for prototyping scientific research.
 Strategic Theater of War (STOW) – It is
worldwide network of military vehicle
simulators
semi-automated forces connected
which are intelligent controllers for
foot soldiers and single tanks requiring a minimum of
human intervention.
 Cooperative Robot Behavior – It is a goal of many robot
builders, and its engineering is in some ways similar to
constructing AC or Artificial Culture simulations, both in
questions on how to achieve collective behavior and how to
model the agents.
 Definition of
 Terms:
Diversity– understanding that each individual is
unique, and recognizing their individual
differences.
 Votality – the quality or state of being likely to
 Contradiction – ansuddenly,
change aspect ofespecially
a situation which appears
by becoming worse.to
conflict with other aspects, so that they cannot all exist or be
successful.
 Assertion – is a stylistic approach or technique involving a
strong declaration, a forceful or confident and positive
statement regarding a belief or a fact.
 Hegemony - the dominance of one group over another,
supported by legitimating norms and ideas.
 Sources:
www.globalization101.org
www.unesco.org
www.people.duke.edu
Petroman et al (2013)
Paul (2006)