CHAPTER ONE
COMMUNICATION
AN OVERVIEW
Chapter Objectives
After completing this chapter the students will
be able:
To define Communication
To identify the significance of communication
To understand communication in management
1.1 Meaning of Communication
The word Communication is derived from a latin word
“cummunicare” which means “to share”.
As an academic discipline relates to all the ways we
communicate.
Its discipline includes both verbal and nonverbal messages.
Its field focuses on how people use messages to generate
meanings within and across various contexts, cultures,
channels, and media. Also, field promotes the effective and
ethical practice of human communication.
It is a learned skill
Most people are born with the physical ability to talk, but we
must learn to speak well and communicate effectively.
Speaking, listening, and our ability to understand verbal and
nonverbal meanings are skills we develop in various ways.
We learn basic communication skills by observing other
people and modeling our behaviors based on what we see.
We also taught some communication skills directly through
education, and by practicing those skills and having them
evaluated.
It starts with a sender, who has a message to the receiver.
The sender must encode the message and select a
communication channel that will deliver it to the receiver.
In communicating facts, the message may be encoded
with words, numbers, or digital symbols and in
communicating feelings, it may be encoded as body
language or tone of voice.
Based on the above concept,
What is communication?
• Some important definitions given by prominent writers are:
Communication is the means by which people are linked together
in an organization to achieve a common purpose.
It is the broad field of human interchange of facts and opinions
and not the technologies of telephone, radio and the like.
It is the act or action of transmitting information.
It is a process involving the transmission and accurate
replication of ideas.
It is the transmission and reception of ideas, feelings and
attitudes both verbally and non-verbally eliciting a response.
Business communication is a specialized field and branch of
general communication.
It is hardly possible to make a basic difference between the two.
But the process and the principles that regulate them are similar.
Their difference lies in their application to situations.
General communication is concerned with many roles at large on
the other hand, business communication is concerned with
business activities like internal and external business activities.
1.2 Significance of Communication
Oral communication has long been our main
method for communicating with one another.
75% of a person’s day is spent communicating in
some way.
Communication actions reflect skills which
foster personal, academic, and professional
success.
• Importance of a communication may be summarized as
follows:-
Establish and disseminate goals of an enterprise.
Develop plans for their achievement.
Organize human and other resources in the most effective
and efficient way.
Select, develop and apprise member of the organization.
Lead, direct, motivate and create a climate in which people
want to contribute.
Control performances.
1.3 Communication in Management
• In today’s enterprise, information must flow faster than
ever before.
It is therefore, essential that production problems be
communicated quickly for corrective action.
It is necessary to determine what kind of information the
manager needs to have for effective decision making.
Managers use communication every day.
• Communicating effectively is an important management skill for several
reasons:
Managers must give direction to the people who work for them.
Managers must be able to motivate people.
Managers must be able to convince customers that they should do business
with them.
Managers must be able to absorb the ideas of others: business managers
interact with many people, including co-workers, customers, and
suppliers.
Managers must be able to persuade other people: that may oppose their
ideas.
• Generally, communication has four goals:
To inform- to provide an information for the use of decision making and
giving relevant information on the area of their activities.
To request– to ask the specific actions to be taken by the receiver. Receiver
asks the information which confuses them during achieving their objectives.
To persuade – to reinforce or change the audience belief about the
something. To change the belief that affects the organizational performance.
To create relationship– to build harmonious relationship with stakeholders
such as government, supplier, customers, firms and etc.
THE END of
CHAPTER ONE
THANK YOU!!!
