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Research Design

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Noor Khan
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31 views18 pages

Research Design

Uploaded by

Noor Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Research

Design
Overview of Key Components and
Types
Introduction to Research
Design
• Research design refers to the overall
strategy a researcher adopts to
integrate the different components of
the study in a coherent and logical way.
• It ensures effective addressing of the
research problem.
Key Components of
Research Design
• 1. Research Objective
• 2. Research Questions/Hypotheses
• 3. Population and Sample
• 4. Data Collection Methods
• 5. Data Analysis Methods
• 6. Ethical Considerations
1. Research Objective

• Clearly defines what the researcher


aims to achieve through the study, such
as exploration, description, explanation,
or prediction.
2. Research
Questions/Hypotheses
• Specific questions or statements that
the research aims to answer or test.
These should be clear and measurable.
3. Population and Sample

• Defines the population from which the


sample will be drawn and outlines the
sampling method to be used (random
sampling, stratified sampling, etc.).
4. Data Collection
Methods
• Specifies how data will be collected
(e.g., surveys, interviews, observations,
experiments). Data collection tools must
be reliable and valid.
5. Data Analysis Methods

• Describes how the collected data will be


analyzed (e.g., statistical analysis,
thematic analysis, content analysis).
6. Ethical Considerations

• Addresses how ethical issues will be


managed throughout the research (e.g.,
informed consent, confidentiality).
Types of Research
Designs
• 1. Descriptive Research Design
• 2. Correlational Research Design
• 3. Experimental Research Design
• 4. Qualitative Research Design
• 5. Mixed Methods Research Design
• 6. Longitudinal Research Design
1. Descriptive Research
Design
• Purpose: To describe characteristics of a
population or phenomenon.
• Methods: Surveys, observations, case
studies.
• Example: A survey of consumer
preferences for a new product.
2. Correlational
Research Design
• Purpose: To examine the relationship
between two or more variables.
• Methods: Statistical analysis of existing
data.
• Example: Studying the correlation
between study habits and academic
performance.
3. Experimental
Research Design
• Purpose: To establish cause-and-effect
relationships by manipulating one or
more independent variables.
• Methods: Controlled experiments,
random assignment.
• Example: Testing the effectiveness of a
new teaching method on student
performance.
4. Qualitative Research
Design
• Purpose: To explore and understand
underlying reasons, opinions, and
motivations.
• Methods: Interviews, focus groups,
ethnographic studies.
• Example: Exploring patients'
experiences with a new healthcare
service.
5. Mixed Methods
Research Design
• Purpose: To combine qualitative and
quantitative approaches for a
comprehensive understanding of a
research problem.
• Methods: Integrating qualitative
interviews with quantitative surveys.
• Example: Studying the impact of a new
policy by analyzing survey data and
conducting interviews.
6. Longitudinal Research
Design
• Purpose: To study the same subjects
over an extended period to observe
changes and developments.
• Methods: Repeated observations or
measurements.
• Example: Tracking the career
progression of graduates over ten years.
Summary

• Research design is crucial as it lays the


foundation for conducting the study. A
well-planned design ensures that
research questions are effectively
addressed, leading to valid and reliable
results.

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