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ABSTRACT SOCIAL
MEDIA STRATEGY
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TABLE OF CONTENTS

01 02 03

GOALS AND TGT. AUDIENCE CONTENT

OBJECTIVES DEMOGRAPHICS IDEATION
WHY SHOULD YOU
DESIGN A SOCIAL
MEDIA STRATEGY?
Having a social media strategy will help you plan and
implement effective social media campaigns,
allowing you to reach your desired audience with
the right content. A good strategy will help you:
● Coordinate your communications through
different forms of media
● Maximize exposure and engagement with your
target audience
● Keep track of your progress more easily and
identify areas for improvement
 01

GOALS AND
OBJECTIVES
THE PILLARS OF SOCIAL MEDIA
STRATEGIES

CONTENT IDEATION PLATFORM SELECTION

Content ideation involves Careful platform selection is

brainstorming ideas for content essential for successfully reaching
that will engage your target your target audience. Additionally,
audience. This could include you should analyze which
thought-provoking questions, polls, platforms are most popular with
surveys, stories and discussions. It your desired demographic and
is important to consider the tailor your strategy to reach them
interests of your target audience more effectively. Keep up to date
and new trends as there might be new trends that
affect engagement
THREE GOALS OF A SOCIAL MEDIA
STRATEGY

MORE REACH ENGAGEMENT CONVERSIONS

To increase reach, it is Improving engagement Creating content that

important to create involves creating content drives conversions entails
content that resonates that encourages users to promoting sales or
with your target audience interact with your posts. generating leads for your
and utilizes the most Responding to comments business. This could
effective methods for in a timely manner is include hosting
reaching new viewers great way to show giveaways, offering
appreciation for their discounts or coupons to
participation followers or targeted ads
FOUR TIPS

BE CONSISTENT USE ANALYTICS TOOLS

Developing a consistent content plan is It can help you measure key metrics like
essential for any successful social media visits, click-through rates, impressions,
strategy. Have a schedule of when to and conversions as well as
post content, optimize with keywords understanding how the audience is
and keep track of it all engaging with your content

ADVERTISE WISELY ESTABLISH BRAND LOYALTY

Advertising on social media channels can Establishing brand loyalty involves
be a great way to reach a wider creating relationships with existing &
audience quickly and effectively. potential customers through
However, it is important to use targeted, appreciation & thoughtfulness across all
specific ads communication channels including social
media platforms
SIX IDEAS FOR POSTS
MONDAY TUESDAY WEDNESDAY
A quote or thought-provoking Behind the scenes of your Fun fact about your company
message which is related to product/service. Share a or industry in order to
your brand and encourages photo or video of what goes engage followers with
audience engagement into creating the item/service something educational and
interesting

THURSDAY FRIDAY SATURDAY

Ask followers for their opinion Feature customer success Showcase upcoming events
by posing an interesting stories to highlight how or promotions that are
question or encourage user- customers have benefited coming up so people know
generated content from using your when to look out for them
product/service
 123,123
Keep track of interactions with your posts
SOCIAL MEDIA IS ALL ABOUT PEOPLE
ENGAGEMENT SHARE

41% TWITTER

12% INSTAGRAM

38% TIKTOK

9% PINTEREST

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A TABLE FOR YOUR SCHEDULES
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

TIKTOK
A day with
OOTD Dance trend Stitch Giveaway
me!

INSTAGRA
Story Post - Reel Story
M

TWITTER Answer FAQs History thread Fun facts Quotes -

PINTEREST Vision board How it’s made Inspirations - Tips

EMAIL
Why
- - Special event Free topic
premium?

FACEBOOK
Product Corporate
Our company - -
placement video
THIS IS WHAT 1
YOUR PAGE WILL Your username

LOOK LIKE
Remember that web pages must be
optimized to work on phones, since 80% of
2
people only visit websites from their
smartphones

● Your brand name should be the first

thing they see
● Put your best product on the front

3
page
● Your audience should have a way of
engaging with your content
BUYER PERSONA INFOGRAPHICS
PERSONALITY “I want to support the planet
● Strong ideas in favor of with each buy. That’s why I
ecology, sustainability, support companies that are
eco-friendly”
recycling and upcycling
● Avid user of social
media, specifically

JANE DOE
TikTok and Twitter,
among others
MOTIVATIONS
● Keeps up to date with
1
26, teacher trends and follows Self-improvement
brands that do so
BIO PAIN POINTS
2 Organization
Our average client is Programmed obsolescence,
outdoorsy, has creative jobs difficulty repairing products
and a passion for the and too much usage of 3 Ecology
environment and the planet unnecessary plastics
ROADMAP INFOGRAPHICS
PHASE 1 PHASE 2 PHASE 3 PHASE 4
INITIATIVE OBJECTIVE
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Make a video of our team

Dance trend following the newest trend on
TikTok content

Easily showing the most

A day in my life
human side of our company

Anniversary Generate more engagement

giveaway and get new followers

“How it’s made” Show our creative process and

reel engage new followers

Create a webinar to show new

Live on TikTok
clients how to use our products

Get more people to speak

Instagram contest about us, use our hashtag
“#company”
 “A DAY
WORKING
WITH ME”
This trend shows the perks of
your company and helps you
establish brand identity
TESTIMONIALS OF PAST CLIENTS
“The team was great to work with! They provided fast and helpful
service and their attention to detail was top-notch. Highly
recommend!”

—LAURA PATTERSON
“I had a fantastic experience working with them. They made the
process easy and stress-free. I will definitely buy here again”

—JOHN NELSON
“We had been searching for the right solution for our business for a
long time, but the team found us the perfect fit!”

—PETER JAMES
SOCIAL MEDIA ANALYTICS
XXX BILLION XH XMIN XX
Users worldwide Average time spent Number of platforms

WORLDWIDE REACH PLATFORMS WITH MOST USERS

XXX BILLION XXX BILLION

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Country 1 users Country 2 users then paste the new one here. For more info, click here
 THANKS Do you have any questions?
[email protected]
+91 620 421 838
yourwebsite.com

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● Medium shot woman reading magazine on smartphone
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