AcuWa

r
Case Analysis
by:

C a s e Wo l v e s
 Executive Opportunity Organization 3 Year Growth
4x Revenue
Summary Assessment Structure Plan
Understanding of the Current Desired
Young Advertisement Agency with 95% Operations in
Organization Strengths Transformation
Riyadh Rapid
Leadership- Execution Cultural
Start Up Industry
driven understandin Leader
Creative
Digital Strategic business Strategic g of Saudi
Content growth Arabia
Marketing Planning partnershi Quick
p
delivery, 360 Degree
Identity influencer Agency
Account
Manageme
Service Design & Opportunities marketing
Offerings Developmen
nt Heavy Diversified
t
Retain repeat clients Reliance on Client
Reporting
Secure large clients (private & Public Sector Portfolio
Production Advertiseme & Analytics
nt govt) Operations Business
Campaigns Focused on From Pan
Leverage Gen AI solutions
1 City Country
Existing and Proposed
RoadMap
2020 2022 2024 -
• 2026
Expand Sector
• Moved to Riyadh
Coverage
2019 • Expanded to Social 2021 • Attracted top
2023 • Expand Service
Media talent
• Enhanced Offering
Management • Gained strong • Expand
• Founded in services • Expanded to
• Added Production reputation
Dammam • Added Strategic Influencers Geographical
services • Expanded to
• Started with 5 Planning Management Locations
Content Creation • Added Reporting
employees • Added Voiceover
• Focused on & Analytics
services during
influencer Covid
campaigns
 Executive Opportunity Organization 3 Year Growth
4x Revenue
Summary Assessment Structure Plan
Market Sizing - PESTEL
Guesstimate
Est GDP (2024) = 1115 Bn USD Vision 2030 is diversifying Saudi Investments in AI and big data
Percentage of GDP spent on Advertisement = 0.2% (Assumption) P Arabia's economy, opening new T under Vision 2030 are driving
advertising opportunities in tourism, personalized, data-driven
entertainment, and technology. advertising in Saudi Arabia.
Total spent on Advertisement = GDP *
Saudi Arabia's media liberalization Vision 2030's digital
Percentage of GDP Spent on
and eased content restrictions are infrastructure boost is accelerating
Advertisement fostering more dynamic and the shift to digital advertising and
competitive advertising practices. social media campaigns.
Total Spending on advertisement = 0.2% of 1115 Bn USD = 2.23 Bn
USD Vision 2030's focus on non-oil Vision 2030's focus on sustainability is
Profiles we serve: E sectors like tourism and retail is E driving green marketing and eco-
1. Audio – 1.46% driving increased demand for friendly product promotion in
2. Digital Banner – 25.46% advertising services. advertising.
Market Size = Advertisement 3. Digital Classifieds – 3.7%
4. Influencer Marketing – Economic reforms are boosting Efforts to reduce carbon footprints
Market * Share of profiles we
3.62% disposable income, increasing may increase regulations on print ads,
serve consumer spending and fuelling the favouring more eco-friendly digital
5. Search Advertisements –
36% advertising industry's growth. advertising.
6. Video Advertisements – Vision 2030's modernization is driving Strengthened IP laws under Vision
9.65% S demand for lifestyle goods, L 2030 protect creative content,
Market Size = 79.89% of 2.23 Bn USD =–1.78 Bn USD necessitating more targeted encouraging innovation in the
Total 79.89% advertising strategies. advertising industry.

Competitor
abc

Profile Search Engine Social Media

Analysis Media and
Web Design and Content Email Event, Activations Projection and Integrated Business Strategic Data Influencer
Optimization Marketing Holograms interactive Signages
Compan (SEO)
Development
(SMM)
Marketing Marketing Exhibitions & Conferences Displays
content
Production Consulting Planning Analytics Marketing

y
WOW Marketing Agency TRUE TRUE TRUE TRUE TRUE
Creative Waves TRUE TRUE TRUE TRUE
Extend The Ad Network TRUE TRUE TRUE TRUE
Advertising Ways Company TRUE TRUE TRUE TRUE
FCB TRUE TRUE TRUE TRUE TRUE
 Executive Opportunity Organization 3 Year Growth
4x Revenue
Summary Assessment Structure Plan
Where to play How to win

Eastern Companies
Provinc Makkah
Geographi

Pricing
e
es

1. Population • 526699 • 9261257 Startups Non-startups

2. Contribution in GDP 8 • 13% • Base fee plus
3. Strategic Cities • 22% • Jeddah, • Freemium model performance-based
Search • Jubail KAEC pricing
Business
Engine Web Design and Networking and B2B Market place like
Consultin
Offerings

Channels
Optimizatio Development Industry Events Alibaba
g
n
Direct Signage Fencing and Referral programme
Holograms Self Advertising
Marketing s Hoarding Wall

Construction Transport and Poultry Companies involved

Marketing

Partnership
Logistics
Industries
Customer

in printing flexboards
Real Estate Media and Organizations
etc.
E-commerce

s
Food and Entertainment
Different companies in the same business
Beverages Hospitality
Retail but serving different regions
Telecommunicatio Pharma
ns
For achieving revenue growth, our focus should be on the
Positionin

Operating
mass segment

Model
g

Revenue
Growth Men Machine and
Materials

1. Expensive things 1. Hire mission critical

Acquire new customers in Providing more services to
required for the business workers
"Favorable sectors" existing customers
will be leased 2. Have on contract basis
2. Cheap things we can buy the other staff
 Executive Opportunity Organization 3 Year Growth
4x Revenue
Summary Assessment Structure Plan
A Technology Department
has been established to
Organization Several C-suite roles have been added to
support the organization's goal of
integrate Gen AI into
offerings and drive
Structure
CEO
expansion and achieving 4x revenue
growth.
technological advancements.

CTO CFO COO CCO CSO CHRO

Ad Productio
Business Human Resource
Technology Director Finance Director Operations Director Services n
Development Director Director
Director Director

Project Ad Productio Script Human Resource

IT Specialist Manager Manag n Manage Specialist
er Manager r Customer
Reporting Service
Tax Chief & Videograph Manager
Manager Accountan Analytics y Manager Strategic
t Planning Business Legal Consultant
Manager
Manager Developme
Budgeting Procureme Influencer Creative
nt Manager
& nt s Relation Manager
Forecastin Specialist Manager Influencer Government
g Manager Editing s Relations
Business Specialist A dedicated HR
A Tax Manager and Budgeting Manager
Manager department
& Forecasting Manager have
becomes essential
been introduced to support A new Creative Department was introduced to manage all
as an organization
the organization’s expansion advertising and production, as it's the core of the organization
grows.
plans and enhance financial and requires dedicated, specialized attention.
 Executive Opportunity Organization 3 Year Growth
4x Revenue
Summary Assessment Structure Plan

Strategy House Financial Calculation

To be the trusted partner for businesses seeking
Growth of Advertisement
exceptional advertising and marketing solutions,
sparking creativity and innovation to deliver
Industry 5.61 %
captivating campaigns that drive results. Revenue after 3 yrs with natural 27.43 million
growth (5.61% CAGR) USD.
To be the leading advertising agency, renowned for delivering innovative, effective, and quick
communication solutions. Revenue we want 95 million USD
Creativity & Data-Driven Current Revenue is 90 SAR Mn or 23.39 Mn USD*
Client-Centric Focus Agile Execution
Innovation Decision Making *Source: Mordor Intelligence
•Build strong and •Deliver projects and •Generate •Leverage data
lasting campaigns innovative and analytics to inform
relationships with efficiently and original ideas for marketing strategies. Assuming a standard industry growth rate of 5.61%,
clients. within deadlines. marketing •Measure and track
•Deeply understand •Adapt to changing
revenue would increase to $27.73 million. However,
campaigns. campaign
clients' needs, circumstances and •Push the boundaries performance to achieving the target of $95 million (4x growth)
goals, and market conditions. of creativity to stand identify areas for requires expanding our service offerings, as well as
challenges. •Embrace a culture out in the market. improvement. entering new geographies and sectors.
•Provide of continuous •Encourage a culture •Make data-driven
personalized improvement and of experimentation decisions to optimize
solutions tailored to
each client's unique
innovation.
•Minimize risks and
and risk-taking.
•Collaborate with
marketing efforts.
•Utilize advanced
Detailed Analysis
requirements. maximize diverse teams to analytics tools to
•Exceed client opportunities foster a rich gain deeper insights.
expectations through proactive exchange of ideas. •Foster a data-driven
consistently.
•Foster a culture of
planning.
•Foster a
•Stay up-to-date with culture throughout 4x
the latest trends in the organization.
client satisfaction
throughout the
collaborative and advertising and Revenue
Spark creativity and flexible work
innovation marketing.
Deliver captivating campaigns
that drive results
organization. environment.
Collaborate with clients to develop unique and Measure campaign performance and make data- Analysis
impactful campaigns. driven adjustments.

1 2 3
Roadmap
Expand Sector Expand Service Expand Geographical
 Bhuvneshwar
Bhargava
+91 7015054409
bhuvneshwar.bhargava.2303006@iimmumbai
.ac.in

Shaivi Haldankar

Thank +91 8828791029

shaivi
[email protected]
You!
Ayush Agrawal
+91 9713997811
[email protected]
c.in