Scribd
Upload
22 views35 pages

Intercultural Communication

Uploaded by

sirgeorgestorage
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
22 views35 pages

Intercultural Communication

Uploaded by

sirgeorgestorage
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 35

Oral Communication

INTERCULTURALL
COMMUNICATION
DEFINITION
Intercultural communication refers to the
interaction and exchange of information
between individuals or groups from different
cultures. These cultures can encompass a wide
range of elements, including language, values,
beliefs, customs, norms, and social practices. It
involves not only verbal communication but
also non-verbal communication, such as body
language, gestures, and facial expressions.
Intercultural communication can occur in
various contexts, such as in business,
DEVELOMENTAL
MODEL OF
INTERCULTURAL
BENNETT AND BENNETT
SENSITIVITY
(2004)
STAGE 1
Individuals have
DENIAL limited
exposure to other cultures and
may not recognize the
significance of cultural
differences.
STAGE 1
They may view
DENIAL their own
culture as the only valid
perspective and dismiss or
downplay the importance of
other cultures.
STAGE 1
Denial DENIAL
is characterized by
ethnocentrism and a lack of
awareness of cultural diversity.
the concept of self-awareness.
STAGE 1
All cities are
DENIALthe same,
they all have tall
buildings, fast food and
coffee shops.
STAGE 2.
Defense
individuals become
aware of cultural
differences, but they
perceive these
STAGE 2.
Defense
They may react
defensively, often through
stereotyping, prejudice, or
even aggression, when
confronted with cultural
differences that challenge
their worldview.
STAGE 2.
Defense
Individuals in this stage
are often unwilling to
engage in meaningful
cross-cultural interactions
STAGE 2.
Defense
Our culture is better
Western culture are better
STAGE 3.
Minimization

individuals begin to recognize some


cultural differences, but they
downplay these differences.
STAGE 3
Minimizatio
n
Minimization may involve the
belief that "we are all the
same."
STAGE 3
Minimizatio
n
Once we see through the
cultural differences, we really
are just the same
STAGE 4. Acceptance
The communication
among people is active.
They communicate foThe
Acceptance stage is
marked by a growing
awareness and
appreciation of cultural
STAGE 4. Acceptance
Individuals at this
stage become more
open to learning
about and valuing
other cultures
They seek to
STAGE 4
Acceptance understand and
respect cultural
diversity and are
willing to engage in
intercultural
We have different
STAGE 4
Acceptance values and
perspective values
and experiences,
and I think we can
learn from one
STAGE 5.
Adaptation

In the Adaptation stage, individuals


actively adjust their behavior and
communication styles to
accommodate and respect the
cultural norms and values of others.
STAGE 5.
Adaptation

They are proficient in


navigating intercultural
interactions and can shift
their perspectives and
behaviors based on the
STAGE 5. Adaptation

Adaptation involves a
high level of
intercultural
STAGE 5. Adaptation

To address our issues, I must adjust

my approach to consider both my

own and my counterpart’s


STAGE 6. Integration

The Integration stage


represents the
highest level of
intercultural
sensitivity.
STAGE 6. Integration
Individuals in this stage not
only adapt to different
cultural contexts but also
integrate the perspectives
and values of multiple
cultures into their own
STAGE 6. Integration
They have a deep
appreciation for cultural
diversity and are adept
at bridging cultural
differences.
STAGE 6. Integration

I can look things from


the perspective of
various
Nature of Intercultural
Communication
Diversity
The primary characteristic of intercultural
communication is the presence of
cultural diversity, which can lead to
potential misunderstandings and
challenges due to distinct ways of
perceiving the world, communicating,
and interpreting messages in different
Complexity
Intercultural communication is
inherently complex, requiring the
navigation of differences in language,
communication styles, values, and
norms, making a thorough
understanding of these complexities
essential for effective communication
Contextual
Dependence
The effectiveness of intercultural
communication is highly context-
dependent, with factors like the
communication's purpose, setting,
relationship between communicators,
and participants' cultural sensitivity all
Adaptation
Successful intercultural communication
often necessitates individuals to adapt
their communication styles and
behaviors to align with the cultural
norms and expectations of the other
party, a crucial skill for building trust
Barriers and
Challenges
Cultural differences can make
communication difficult by causing
problems like language barriers,
misunderstandings, stereotypes,
ethnocentrism, and fear of
communication, and it's important to
deal with these challenges for
Enhanced
Cultural
Competence
Engaging in intercultural communication
can help develop cultural competence,
which means being able to interact well
with people from different backgrounds,
including skills like empathy, active
listening, tolerance, and open-
Source:
Ketut Susilo (2017)
Rosa Maria Aguado (2019)
Yanis Petros (2022)
Thank you!

You might also like