University Institute of Liberal Arts

and Humanities
Course Name- Professional Business Communication
Course Code-23PCT-610

Digital Communication – Blogs & DISCOVER . LEARN . EMPOWER

Websites
 COURSE OBJECTIVES
The Course aims to:
Augment students overall communication and interpersonal skills
1 by making them realize the importance of good oral and written
English Language in professional life.
Enrich their reading capability with special emphasis on expanding
2
vocabulary and grammatical formations.
Build exceptional speaking, reading and writing skills by correcting
3
grammatical errors and pronunciation through practice.
Enhances soft skills by fostering self awareness, confidence and a
4 positive attitude in students’ ability to communicate effectively in
English.

2
 COURSE
OUTCOMES
The students are expected to
CO
Num Title Level
ber

Apply non-verbal and soft skills effectively to attain expertise in

CO1 Apply
Listening, Speaking, Reading and Writing Skills (LSRW Skills).

Apply correct contextual and comprehensible written text and

CO2 Apply
speech in a wide range of communication situations.

Demonstrate linguistic competence while speaking and writing

CO3 through accuracy in grammar, intonation, pronunciation and Apply
vocabulary.
Evaluate information as critical readers, speakers and writers
CO4 applying ethics in communication and being sensitive in cross Evaluate
cultural communication.
Create original short compositions, in the form of paragraph
CO5 writing, business correspondence, blogs etc. using logical Create •https://getvoip.com/uploads/business-
support and argument. communication-methods.jpg
 What is a Blogs?
Definition of blog
• A blog (a shortened version of “weblog”) is an online journal or
informational website displaying information in the reverse
chronological order, with the latest posts appearing first, at the
top. It is a platform where a writer or a group of writers share
their views on an individual subject.

4
 What is Blogging?

• Blogging is a collection of skills that one needs to run and

supervise a blog. This entails equipping a web page with tools
to make the process of writing, posting, linking, and sharing
content easier on the internet.

5
 Benefits Of Blogs
• Start a new business
• Become a better writer
• Express yourself
• Build a network
• Get more client for your existing business

6
https://encrypted-tbn0.gstatic.com/
https://lh3.googleusercontent.com/ 7
https://lh3.googleusercontent.com/ https://lh3.googleusercontent.com
8
https://lh3.googleusercontent.com/ https://lh3.googleusercontent.com/
9
 How to start a Blog
• Step 1: Plan your blog post by choosing a topic, creating an
outline, conducting research, and checking facts.
• Step 2: Craft a headline
• Step 3: Write your post
• Step 4: Use images to enhance your post, improve its flow, add
humor, and explain complex topics.
• Step 5: Edit your blog post.

10
 How to write a Blog
• Put the reader first. The purpose of writing is clear, sometimes
persuasive, communication. If you write to impress, you will distract
the reader from the content.
• Organize your thoughts. Eliminate any ideas that are not directly
related to these points.
• Use short paragraphs. The brains take in information better when
ideas are broken into small chunks. In blogging, the style is less
formal and paragraphs may be as short as a single sentence or even
a single word.
• Use short sentences. e easier to read and understand. Each
sentence should have one simple thought. More than that creates
complexity and invites confusion. 11
 How to write a Blog.
• Use simple words. Write “get” instead of “procure.” Write “use”
rather than “utilize.”
• Be specific. Don’t write “Many doctors recommend Brand X.”
Write “97% of doctors recommend Brand X.” Get to the point.
• Write in a conversational style. There is a road sign often
posted near construction sites that always irritates me. It reads,
“Maintain present lane.” A more conversational style would be
better: “Stay in your lane” or “Do not change lanes.”
• Be clear. This may be the most important rule of all.

12
 10 Best Blog Sites for 2020
1. WordPress.org – Best for Self-Hosted Blogs. ...
2. WordPress.com – Best for Free Blogs. ...
3. Wix.com – Best for Small Websites. ...
4. Joomla.com.
5. www.Medium.com
6. Ghost.org. ...
7. Squarespace.com. ...
8. Weebly.com.
9. Blogger.com
10. Tumblr.com 13
 Websites
• What does Website mean?
A website is a collection of publicly accessible, interlinked Web
pages that share a single domain name. Websites can be
created and maintained by an individual, group, business or
organization to serve a variety of purposes. Together, all
publicly accessible websites constitute the World Wide Web.
A website is also known as a web presence .

14
 Types of websites
Static
• Can be created quickly
• Economical
• Quick delivering speed
• Simple in structure.

15
 Types of websites
Dynamic
• High-end programming, easily updated.
• It is neat and well organized .
• Popular with Electronic-commerce sites and shopping portals
• Attractive looking due to advanced graphics
• Good presentation of contents, designs, and tabs that gives a
much sophisticated and professional look to a website.

16
 Examples
Static Websites Dynamic Websites
• Apple • Facebook
• Just Do It by Nike • Amazon
• Quora

17
 Poll Question
• What attracts an user the most while using a website
1. User interface
2. Ease of interaction
3. Colours and aesthetics

18
 How to write for a website
• Use keyword that user might relate to. This optimizes the
search engine.
• Divide your content.
• Front-load the important information
• Use pronouns. The user is “you.” The organization or
government agency is “we.”
• Use active voice. “The board proposed the legislation” not “The
regulation was proposed by the board .”

19
 How to write for a website
• Use short sentences and paragraphs.
• Use bullets and numbered lists.
• Use clear headlines and subheads. Questions, especially those
with pronouns, are particularly effective.
• Use images, diagrams, or multimedia to visually represent ideas
in the content. Videos and images should reinforce the text on
your page.
• Use white space. Using white space allows you to reduce noise
by visually separate information.

20
21
 Applications
• Contact people all over the world for free (or inexpensively)
• Market expansion.
• Document interactions
• Online Presence 24/7.
• Information Exchange.
• Credibility.
• Consumer Insights.
• Advertising.

22
 Assessment Pattern
Students are assessed on the basis of the following
parameters:
• Hourly Tests - 2
• Assignments
• Surprise Test
• Quiz
• Student Engagement
• End Semester Exam

23
 References
• www.blog.hubspot.com
• www.wpbeginner.com
• www.wordpress.com
• https://www.spiderwriting.co.uk/static-dynamic.php
• https://www.toppr.com/guides/business-correspondence-and-re
porting/writing-formal-mails/conventions-sample-mails/

24
 THANK YOU

For queries
Email: [email protected]