FINAL (PPT) - PR1 11 - 12 - UNIT 2 - LESSON 1 - Overview of Qualitative Research

Unit 2: Introduction to Qualitative Research
Lesson 1
Overview of Qualitative
Research
Practical Research 1
Senior High School Applied - Academic
What do you
think is the
importance of
qualitative
research in
your daily
lives?
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● Describe the characteristics of
Learning qualitative research.
Objective
s ● Discuss the strengths and
At the end of the
lesson, you weaknesses of qualitative
should be able to
do the following: research.

What is the
first word
that comes
to your mind
if someone
says
“qualitative
research”?

Characteristics of Qualitative
Research
It is important for researchers to

understand the nature of qualitative
research and consider its
characteristics in constructing
research design, data collection, and
data analysis.

● Qualitative research is a form of
Natural
natural inquiry because it
Inquiry
focuses on studying its subject in
a natural setting.

Research
It is like
documenting
people in real-
life.

Utilize
Inductive
Analysis

Research
Inductive analysis is a qualitative

approach that allows primary research
findings to be derived from the most
dominant and significant themes being
observed in society.

Utilize
Holistic
Approach

Research
Holistic approach focuses on the the

entirety of the system. It assumes that the
whole system is better compared to the the
sum of its parts.

Requires
Personal
Immersion

Research
The researcher is required to become

part of the observed group in order to
acquire more in-depth data for the
research.

Objective

Research
The results of the research must not be

affected by the perception or personal
experiences of the researcher.

Empathic
Neutrality

Research
The researcher must be keen in observing

neutrality in compiling findings from
the study.

Flexible
Research
Design

Research
Researchers may continue to conduct

research on new objectives or
questions that emerged during the
research process.

Qualitative
Data

Research
Qualitative data refers to the detailed

documentation and description of certain
events or phenomenon being observed.

Strengths and Weaknesses of Qualitative
Research
Strengths Weaknesses
It utilizes qualitative data that complements quantitative The conclusion cannot be generalized to the entire
data. population since it utilizes a limited number of sample
sizes.
Results are based on observations in a natural setting. Qualitative data can be more difficult to analyze because of
nonuniformity in the observed data.
It has detailed information to explain complex issues. Complete neutrality to avoid bias is hard to achieve. Most
of the time, data can be affected by the researcher’s
opinion and personal experiences.
It can utilize multiple methods for gathering data on Results can be unpredictable since changes in objectives
sensitive subjects. can happen based on the flow of the research process.
Data collection is cost-efficient. Data collection is usually time-consuming and labor-

intensive.

Remember
Qualitative research is a highly

effective approach in answering
‘how’ and ‘why’ questions of
things.
23
After knowing the characteristics
of qualitative research, what
research questions come to your
mind?
24
Quick Check
Qualitative research is a form of natural

inquiry because it focuses on studying its
subject in a natural setting. True or False?

Quick Check
Qualitative data refers to the detailed

documentation and description of certain
events or phenomena being observed. True
or False?

Quick Check
1. The use of a limited
number of sample sizes to
focus on more detailed
Evaluate each scenario if data collection that can
it is considered as a be applied to a bigger
population in the society
strength or weakness in
2. Total immersion of the
using a qualitative researcher to the event or
approach for research. phenomenon being
observed for more
detailed data collection
procedure
27
Wrap Up
Qualitative research has some

distinct characteristics that
set it apart from quantitative
research.
28
Wrap Up
The following are the characteristics of
qualitative research:
● Based on natural inquiry
● Utilizes inductive analysis
● Utilizes holistic approach
● Requires personal immersion of the
researcher
● Objective
● Requires empathic neutrality
● Exhibits flexible research design
● Uses qualitative data 29
Wrap Up
30
Bibliography
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches, 3rd ed. California: SAGE Publications Inc., 2009.
Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based,

and Community-Based Participatory Research Approaches. New York: The Guilford
Press, 2017.
Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative

Approaches, 7th ed. Essex: Pearson Education Limited, 2014.
O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications Ltd.,
2004.
Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday Life:
Blending Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass,
2009.
31

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Unit 2: Introduction to Qualitative Research

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It is important for researchers to

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Inductive analysis is a qualitative

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Holistic approach focuses on the the

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The researcher is required to become

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The results of the research must not be

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The researcher must be keen in observing

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Researchers may continue to conduct

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Qualitative data refers to the detailed

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Data collection is cost-efficient. Data collection is usually time-consuming and labor-

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Qualitative research is a highly

Qualitative research is a form of natural

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Qualitative data refers to the detailed

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Qualitative research has some

Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based,

Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative

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