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Basic Communication Concepts

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0% found this document useful (0 votes)
49 views21 pages

Basic Communication Concepts

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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BASIC COMMUNICATION

CONCEPTS
 Is an important factor in any
aspect of relationship be it
intimate, casual,
consultative, or formal. It is
simple yet complex. It plays
COMMUNICA a vital role since it can
TION motivate , inspire, suggest.
It can move people to do
things or change behavior.It
can make things clearer and
build relationships.
 1.You cannot communicate
 2. All communication has content
and relationship dimensions.
 Content-literal
meaning ,information
 Relationship-between the sender
COMMUNICATION
UNIVERSAL and the receiver
 Features of relationship that get
defined in message exchanges
include,liking, responsiveness,
control and trust.
SOURCE- is the one who
carries and sends the
message thus, he/she creates
the message.
THE 8 ESSENTIAL MESSAGE – is the thought for
COMPONENTS OF
COMMUNICATION which the source shares to
the receiver or audience.
CHANNEL- is the way in which
the message travels from the
source to the receiver.
FEEDBACK-is composed
of messages the receiver
sends back to the
source.
ENVIRONMENT- is the
space where you send
and receive messages.
 CONTEXT- is the circumstances
that form the setting for an
event , statement or idea, and
in terms of which it can be fully
understood and assessed.
 INTERFERENCE-can come from
any source and has the ability
to block and change the
intended meaning of the
message.
 1.SEMANTIC BARRIERS-
concerned with faulty words or
problem with translations .It is
BARRIERS more about the encoding and
decoding of the message.
TO
COMMUNI  2. PSYCHOLOGICAL BARRIERS-
CATION include the emotional and
psychological factors both from the
sender and the receiver which may
also include their mental state.
 3. ORGANIZATIONAL
BARRIERS- refer to the
obstructions ,which can take
place due to strict
organizational structures .
 4. PERSONAL BARRIERS- are
the hindrances from personal
reasons of both the sender
and the receiver.
 1. ARISTOTLE MODEL OF
COMUNICATION-he places
premium on the speaker as
MODELS he takes charge of the
OF process. He begins by
COMMUNI preparing the content
CATION
message from his
thoughts,then places in
words.
ARISTOTLE
MODEL OF
COMMUNI
CATION
 BERLO`S MODEL OF
COMMUNICATION- the
common ground between
the source and the receiver
plays a crucial role in the
understanding of the
message.
BERLO`S
MODEL OF
COMMUNI-
CATION
 SHANNON AND WEAVER
MODEL OF COMMUNICATION
–acknowledge the
importance of the sender as
he is the person whose
message is being sent.
SHANNON AND
WEAVER
MODEL OF
COMMUNICA-
TION
SCHRAMM`S MODEL OF
COMMUNICATION- gives
prime importance to the
process of encoding , the
careful putting of the
information to words as
conveyed to others.
SCHRAMM`S
MODEL OF
COMMUNICA-
TION
 HELICAL MODEL OF
COMMUNICATION- Frank
Dance is he proponent of
the helix model in 1967
which is three
dimensional .Communicatio
n is not linear but dynamic,
begins in birth or the very
first day of origin.
HELICAL
MODEL
OF
COMMUNICA-
TION
 VERBAL COMMUNICATION-
happens when we speak with
to others . It maybe face to
face or when we talk over the
phone or even in zoom or
TYPES OF virtual.
COMMUNICA-
TION  NON –VERBAL
COMMUNICATION- are those
that involve movements. When
we speak our facial expressions
may or may not go along with
the spoken message.
 WRITTEN COMMUNICATION-one
powerful way of
communicating. The era with
fast-paced technological
advancements like Tweeter ,
Facebook etc. have made
communication easy. In the
traditional set up ,memos and
letters are ways to
communicate with others.
 VISUAL COMMUNICATION-
visual society , images and
videos run easily in our
internet feeds. With pictures
and videos , it has become
easy to market and increase
sales or campaign for some
ideologies and cause.

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