MEESHO

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MEESHO

"India’s Leading Online


Marketplace for Small
Businesses"
Meesho, founded in 2015 by Vidit Aatrey and Sanjeev
Barnwal, is one of India’s leading social commerce
platforms.

Mission: Meesho aims to democratize e-commerce and


make it accessible for millions of entrepreneurs,
offering opportunities to earn by reselling products or
starting small online stores.
VISION :Democratize E-commerce for everyone by
empowering small sellers in india by the convenience
of
e -commerce and the super power of e-commerce
supply chain.
Background

Then they thought of


They found that making WhatsApp
Vidit and Sanjiv the Who sold is 40% of store groups to empower
founder saw this retail
shopkeeper in the product using sales coming shopkeepers to sell
Koramangala WhatsApp group. from the more and did it in the
WhatsApp group. company name
“FASHNEAR”.

After the pandamic they


Then they found Then they moved This is basically a B2B2C
found that customers are
managing e- directly buying from the
to the whatsapp model ( the retailer buy
producers, then meesho
commerce in the the products from the
whatsapp is group to meesho1.0 and sell that
transision from B2B2C TO
B2B model where
difficult . meesho1.0. to the customer)
customers directly buy
from meesho
• Performance advertising by
sellers: if your seller on
meesho u do not want pay
any commission , as seller you
How does can choose to advertis there
meesho product on the messho
platform, just like an
generate performance marketing in the
revenue ? Instagram and youtube .
• Sellers can select the catalogs
,select the campaign budget,
select the duration for the AD.
• CPC- cost per click model :cost is based on the number of clicks
on the advertisement.
• When it comes to meesho it depends on the cpc model to
charge the sellers – because this small sellers more concern
with the conversion the customer more then the brand
awareness.
• Mr A what's to increases sale particular type of shirts so we can
select this shirt specifically for an ad campaign and we will
move his catalogue Salesman’s and Meesho will move is
catalogue to the top of all discovery pages so whenever a
customer searches for a t shirts Rams catalogue will be
promoted and it will be recommended to the customer so along
with organic listings even Rams products will appear more
often so its almost like Google list sting its sponsored ads.
This model give the
incredible
adventages
• Firstly the platform had a zero
commission sellers offend pass on
the savings to the customer.
• India is a country where 80% of a
people make less then 40k per
month. Where 100rs to 300rs
price difference make a difference
which build the customer base
How the meesho different from the
other e-commerce ?
• Sellers only get 60-70% of their selling price in their hand in order to amazon
and Flipkart.
• Meesho charges 0% commission with small fulfilment fee depends that the
region based out off.
• E commerce is able to reach only 8% of Indian retail market and remaining
92% remain unpenetrated and meesho focus on that unpenetrated part.
• On amazon and Flipkart it typically takes 19days to payback is seller after an
order with commission deducted, Meesho, on the other hand, pays sellers
faster—within 8 to 9 days. This quicker payment helps sellers avoid taking
loans or pausing their production, as they get their money sooner to reinvest
in their business.
• Focus on Small Sellers: Meesho primarily helps small
businesses and individual sellers, including housewives
and resellers, sell products online, whereas Amazon and
Flipkart cater to a broader range of sellers, including
large brands and companies.
• No private labels : like amazon have amazon basics
and Flipkart have Flipkart smart buy but meesho have 0
private labels even though can earn more profit from
private labels but meesho stick to its vision to empower
the small scale and medium scale business.
• Market place model : e commerce platforms like
amazon and Flipkart follows hybrid model like inventory
and market place model but meesho primarily follows
only market place model.
• So they get advantages like no huge investment for
inventory.
• They don’t want to worry about dead and waste
inventory.
• Active users – increases by 13% in Amazon and 21% in
Flipkart.
• Where as meesho active users grew 32% year over
year.
• Customers retentions rate of meesho is 80%.
conclusion
• Meesho stands out as a platform that empowers small
businesses and individual sellers by offering an easy-to-
use model, faster payment cycles, and support with
logistics. Its focus on social commerce and providing
affordable products has made it a popular choice,
especially for sellers who rely on quick paybacks and
minimal overhead costs. Overall, Meesho is reshaping
the e-commerce landscape by making it more
accessible to everyday entrepreneurs.
Thank you

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