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MEESHO
"India’s Leading Online
Marketplace for Small Businesses" Meesho, founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, is one of India’s leading social commerce platforms.
Mission: Meesho aims to democratize e-commerce and
make it accessible for millions of entrepreneurs, offering opportunities to earn by reselling products or starting small online stores. VISION :Democratize E-commerce for everyone by empowering small sellers in india by the convenience of e -commerce and the super power of e-commerce supply chain. Background
Then they thought of
They found that making WhatsApp Vidit and Sanjiv the Who sold is 40% of store groups to empower founder saw this retail shopkeeper in the product using sales coming shopkeepers to sell Koramangala WhatsApp group. from the more and did it in the WhatsApp group. company name “FASHNEAR”.
After the pandamic they
Then they found Then they moved This is basically a B2B2C found that customers are managing e- directly buying from the to the whatsapp model ( the retailer buy producers, then meesho commerce in the the products from the whatsapp is group to meesho1.0 and sell that transision from B2B2C TO B2B model where difficult . meesho1.0. to the customer) customers directly buy from meesho • Performance advertising by sellers: if your seller on meesho u do not want pay any commission , as seller you How does can choose to advertis there meesho product on the messho platform, just like an generate performance marketing in the revenue ? Instagram and youtube . • Sellers can select the catalogs ,select the campaign budget, select the duration for the AD. • CPC- cost per click model :cost is based on the number of clicks on the advertisement. • When it comes to meesho it depends on the cpc model to charge the sellers – because this small sellers more concern with the conversion the customer more then the brand awareness. • Mr A what's to increases sale particular type of shirts so we can select this shirt specifically for an ad campaign and we will move his catalogue Salesman’s and Meesho will move is catalogue to the top of all discovery pages so whenever a customer searches for a t shirts Rams catalogue will be promoted and it will be recommended to the customer so along with organic listings even Rams products will appear more often so its almost like Google list sting its sponsored ads. This model give the incredible adventages • Firstly the platform had a zero commission sellers offend pass on the savings to the customer. • India is a country where 80% of a people make less then 40k per month. Where 100rs to 300rs price difference make a difference which build the customer base How the meesho different from the other e-commerce ? • Sellers only get 60-70% of their selling price in their hand in order to amazon and Flipkart. • Meesho charges 0% commission with small fulfilment fee depends that the region based out off. • E commerce is able to reach only 8% of Indian retail market and remaining 92% remain unpenetrated and meesho focus on that unpenetrated part. • On amazon and Flipkart it typically takes 19days to payback is seller after an order with commission deducted, Meesho, on the other hand, pays sellers faster—within 8 to 9 days. This quicker payment helps sellers avoid taking loans or pausing their production, as they get their money sooner to reinvest in their business. • Focus on Small Sellers: Meesho primarily helps small businesses and individual sellers, including housewives and resellers, sell products online, whereas Amazon and Flipkart cater to a broader range of sellers, including large brands and companies. • No private labels : like amazon have amazon basics and Flipkart have Flipkart smart buy but meesho have 0 private labels even though can earn more profit from private labels but meesho stick to its vision to empower the small scale and medium scale business. • Market place model : e commerce platforms like amazon and Flipkart follows hybrid model like inventory and market place model but meesho primarily follows only market place model. • So they get advantages like no huge investment for inventory. • They don’t want to worry about dead and waste inventory. • Active users – increases by 13% in Amazon and 21% in Flipkart. • Where as meesho active users grew 32% year over year. • Customers retentions rate of meesho is 80%. conclusion • Meesho stands out as a platform that empowers small businesses and individual sellers by offering an easy-to- use model, faster payment cycles, and support with logistics. Its focus on social commerce and providing affordable products has made it a popular choice, especially for sellers who rely on quick paybacks and minimal overhead costs. Overall, Meesho is reshaping the e-commerce landscape by making it more accessible to everyday entrepreneurs. Thank you
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