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Digital-Transformation in Commerce

DTC

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13 views30 pages

Digital-Transformation in Commerce

DTC

Uploaded by

selvisuresh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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DR. A.

SURESH KUMAR
MBA.,M.Sc.,M.Phil.,PGDSEM.,DSCM.,Ph.D.,
Professor & Head
Department of MBA
Dean – Industry Relations
Vel Tech High Tech Dr. Rangarajan Dr.
Sakunthala Engineering College
Content
• What is Digital Transformation?
• Key Aspects
• Benefits
• Challenges
• Example
• Conclusion
INDUSTRY REVOLUTION
• INDUSTRY 1.0

• INDUSTRY 2.0

• INDUSTRY 3.0

• INDUSTRY 4.0

• INDUSTRY 5.0
The motto of the Digital India
Mission is 'Power to Empower'.
There are three core components
to the Digital India initiative.
They are
Digital Infrastructure Creation,
Digital Delivery Of Services, and
Digital Literacy.
The history of digitization can be traced back to the
advent of computers in the 1950s. Since then, digitization
has transformed nearly everything into computer-friendly
1s and 0s and has changed the way we work,
communicate, shop, bank, and even how we relax and
entertain ourselves.
History. 1957 The Standards Electronic Automatic
Computer (SEAC) was invented. That same year, Russell
Kirsch used a rotating drum scanner and photomultiplier
connected to SEAC to create the first digital image
(176x176 pixels) from a photo of his infant son.
Digital India is a flagship programme of the Government of India
with a vision to transform India into a digitally empowered
society and knowledge economy. The programme was launched
on July 1, 2015 by Hon' Prime Minister Shri Narendra Modi.

Kerala achieved the distinction of being the first digital state in


the country having linked all villages in the state with broadband
connectivity under the National Optical Fibre Network (NOFN)
project.

Akodara village of Gujarat situated in Sabarkantha


district became the first digital village of India. ICICI Bank in
2015 under its Digital Village Project adopted Akodara village
Generations of Time-Period Evolving Hardware
Computer

First Generation 1940s – 1950s Vacuum Tube Based

Second Generation 1950s – 1960s Transistor Based

Integrated Circuit
Third Generation 1960s – 1970s
Based

Microprocessor
Fourth Generation 1970s – Present
Based
Generation of Computer 1st to
5th- With the advent of time, the
modern computer began to take
shape. The development of the
computer had begun in the
sixteenth century. Numerous
improvements were made to the
original computer. It continued to
advance in terms of Speed,
Accuracy, Size, And Cost in
order to push the design of the
First Generation (1940s-1950s):
The first generation of computers
used Vacuum Tubes as the
primary electronic component.
These machines were large,
expensive, and consumed a
significant amount of electricity.
They were mainly programmed
using machine language and
assembly language. Examples
include the ENIAC and UNIVAC I
Second Generation (1950s-1960s):
The second generation of
computers introduced the use of
transistors, which replaced vacuum
tubes. Transistors Were Smaller,
Faster, More Reliable, And
Consumed Less Power. This
advancement led to the
development of smaller and more
affordable computers.
High-level programming languages
Third Generation (1960s-1970s):
The third generation of computers witnessed the
invention of Integrated Circuits (Ics) Or Chips.
ICs allowed for the placement of multiple transistors
and electronic components on a single chip, leading
to further miniaturization and increased processing
power.
This generation saw the emergence of Mainframe
And Minicomputers, as well as the development Of
Operating Systems And Time-sharing
Fourth Generation (1970s-1980s):
The fourth generation of computers brought about
the advent of microprocessors.
Microprocessors combined the processing power of
a complete CPU onto a single chip, enabling the
creation of Personal Computers (PCs).
The development of Microcomputers And The Use
Of Graphical User Interfaces (Guis) marked this era.
High-level Programming Languages, Such As C And
Pascal, became more popular.
Fifth Generation (1980s-Present):
The fifth generation of computers is
characterized by the Development Of
Artificial Intelligence (AI) and parallel
processing.
This generation focuses on creating
computer systems that can mimic
human intelligence, including Natural
Language Processing and expert
systems.
Some key technologies associated with
this generation include Neural
What is Digital
Transformation?
Digital transformation is
the integration of
digital technology into
all areas of a business,
fundamentally changing
how you operate and
deliver value to
customers.
Key Aspects of Digital
Transformation
Customer Experience
• Personalization:
• Using data to tailor products, services, and
interactions to individual customer needs.

• Omnichannel:
• Providing a seamless customer experience
across multiple channels (online, mobile, in-
store).
Operational Process
• Automation:
• Streamlining processes to increase efficiency
and reduce human error.

• Flexibility & Scalability:


• Adapting quickly to changes in demand or
market conditions.
Business Models
• New Revenue Streams:
Identifying new opportunities for growth
through digital products or services.
• Digital Ecosystems:
Collaborating with partners and integrating
services to create more value for customers.
Benefits of Digital
Transformation
Increased Efficiency
• Digital transformation simplifies
and streamlines business
processes by automating workflow
and tasks, which reduces manual
work and eliminates the risk of
human errors.
•
• This increased efficiency helps to
manage lower costs and higher
productivity.
Data-Driven Decision
Making
• A successful digital transformation
provides access to valuable data
insights and analytics allowing
enterprises to make informed
decisions.
• By collecting and analyzing data,
businesses can identify trends,
Create Better Products, Optimize
Operations, And Explore New
Growth Opportunities.
Improved Customer
Experience
• Digital technologies allow
enterprises to better understand
their customers.
• Data monitoring and analytics
help in offering personalized
experiences to the users by
tailoring the products and
services according to their needs,
resulting in Higher Customer
Satisfaction.
Competitive Advantage

• Enterprises that embrace


digital transformation can
quickly adapt to changing
market conditions, offer
innovative products and
services, and respond to
customer demand faster
than the competitors,
allowing them to gain a
competitive advantage.
Scalability and Flexibility
• Digital technologies provide the
flexibility and scalability required to
grow and adapt to rapidly evolving
business requirements.
• Cloud data platforms, for instance,
allow businesses to scale their
infrastructure up or down as per the
requirements, Improving Agility
And Reducing Capital Expenditure.
Increased Revenue
• Companies that undergo digital
transformation improve efficiency and
profitability.
• 80% of organizations that have completed
digital transformation report increased
profits.
• 85% say they have increased their market
share.
• On average, leaders expect 23% higher
revenue growth than competitors.
Challenges
• Legacy Systems: Integrating new technologies
with existing infrastructure.
• Security: Ensuring data protection and privacy.
• Skill Gaps: Training employees to use new
technologies effectively.
• Cost: Investing in new technologies and
processes.
Examples
• Retail:
• E-commerce Platforms, Digital Payment Systems,
And Personalized Marketing.
• Healthcare: Telemedicine, electronic health
records, and AI-driven diagnostics.
• Finance: Online banking, blockchain, and robo-
advisors.
• Manufacturing: Smart factories, predictive
maintenance, and supply chain optimization.
Conclusion

• Digital transformation is essential for businesses


to stay competitive in today's fast-paced,
technology-driven world.
• It requires a strategic approach that involves
technology, culture, and leadership to drive
sustainable growth and innovation.

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