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BEEKEEPER
GSB CONSULTING – KEEPING IT BUZZZZY
SITUATION ANALYSIS
Communi Growing Ensure
Tech Facing cation 130 2 Rounds Long Startup operation and Employee Funding Term Operation al Collabora s Sustainab al for 6 challenge Secured tion 15 le Years s Platform Industries Growth?
How will Beekeeper transform their
business and operations to ensure continued sustainable growth into the future? MANDATE – OUR VALUE PROMISE 5 Year integrated growth strategy to ensure long term growth of diversified revenue streams and optimized operations to ensure growth and profitability into the future 8% $26m 12% Market Revenu Profitabi Share – e lity SME’s
Beekeeper the Go-To Solution for
organized and secure communication. KEY ISSUES Revenue streams not sufficiently diversified – 3 industries 1. account for 80% of Revenue High levels of customization increases complexity and 2. inefficiencies 3. Operational challenges within the engineering and sales divisions RECOMMENDATIONS 1. Enter the education industry – Launch the Bee Learn Solution
2. Develop standardized product for mass market – Honeycomb
3. Restructure operations to optimize output from engineering
ANALYSIS NICCOLO BEEKEEPER VALUE PROPOSITION What is Beekeeper? A solution enabling a company’s employees to better communicate with their organization
Manufacturin Hotels Retail g All share similar employee management and communication needs Beekeeper solutions solve issues shared among industries VALUE PROPOSITION Customer Need Beekeeper Mobile platform Real time communication Secure Compliant to regulations Easy to adopt Regular Enhancements
Beekeeper has a solid offering – access to new markets
will ensure growth ENTER INTO NEW INDUSTRY Revenue not Hotel Cyclical 2017 diversified Reven Retail Semi-Cyclical enough leading ue Manufacturing Not Cyclical to increased 80% risks Sustainability of business model is at risk ENTER INTO NEW INDUSTRY Revenue not Hotel Cyclical 2017 diversified Reven Retail Semi-Cyclical enough leading ue Manufacturing Not Cyclical to increased 80% risks Sustainability of business model is at risk
Beekeepers ~20% ~ 1000 School
product offering population students s can be used in is school + per ~8500 0 other industries going school Beekeeper platform can be adapted to enter into new industries and mass market MASS MARKET OFFERING Increased Industry 3 12 Offerings cor + nic complexity e he customized solutions Current operations is struggling to meet these requirements MASS MARKET OFFERING Increased Industry 3 12 Offerings cor + nic complexity e he customized solutions Current operations is struggling to meet these requirements Opportunity to offer a Most of new product beekeeper core standardized for the features can be mass market used by SME’s Opportunity to deliver standardized offering for the SME mass market RESTRUCTURE ENGINEERING Engineering Sales • Go to client Team = Impact • Receiving and sell briefs from • Development work products • Over sales not prioritized – • Executing on business value promise instruction • Projects not scoped • Technical from Sales • Inefficient feasibility • Under • Under delivery not delivering assessed Operational restructure required to optimize engineering resources RECOMMENDATIONS RIHANA ALTERNATIVES Revenue Core Growth Diversificatio Competencie Complexity n s Focus on Hospitality Industry – Exit others Outsource Engineering
Strategic Acquisitions LAUNCH THE BEE LEARN SOLUTION WHY WHAT • Alignment with needs of education industry Customized solution for schools • Large number of schools untapped • Secure communication Communicator for parents, staff and between parents, community teachers and peers is critical Updates on events, deadlines, teacher • Non-Cyclical comments • Success in other regions Secure, closed access, real time, relevant
• Subscriber Growth OUTCOME • Revenue Growth STANDARDIZED – LAUNCH HONEYCOMB WHY WHAT • VP appeals to a range of industries Standardize core features of Beekeeper and • Field Sales, productize Technicians, Work from home staff Leverage existing product and platform & • Custom solutions key features not required for many industries Launch as a new product offering – SME & • Large SME and SOHO SOHO segment to target 2 Options offered, no customization, monthly revenues • Mass Market – Subscriber Growth OUTCOME • Revenue Growth RESTRUCTURE OPERATIONS - OPTIMIZE ENGINEERING WHY WHAT • Interaction between sales and engineering Restructure operations 3 layer approach currently not working • Development resources not Sales Product Manager Engineering optimized • Over promising features that are not All projects submitted to “priorities steerco” feasible (Exco) • Structure required to prioritize engineering Projects are assessed and selected based on capability business value
• Operational Efficiencies OUTCOME • Reduced Complexity & Improved Quality IMPLEMENTATION JOEL BEELEARN – EDUCATION PLATFORM BeeKeep er
BeeRetai BeeLear BeeOthe
BeeHotel BeeBuild l n r BEELEARN – EDUCATION PLATFORM BeeKeep er
BeeRetai BeeLear BeeOthe
BeeHotel BeeBuild l n r
Connection BEELEARN – EDUCATION PLATFORM BeeKeep er
BeeRetai BeeLear BeeOthe
BeeHotel BeeBuild l n r
Connection Internal BEELEARN – EDUCATION PLATFORM Communic Sport & Meet Needs ate Secure, safe & sensitive events communicati Results & Homework Strengths on BEELEARN – EDUCATION PLATFORM Communic Sport & Meet Needs ate Secure, safe & sensitive events communicati Results & Homework Strengths on
Notification control Pilot at UK USA Premium market schools GER
January 2019 HONEYCOMB STANDARD OFFERING Secure Cannibalize Real Mobile time
Features Custom modules
Complia Enhance nt User experience Build a passive income HONEYCOMB STANDARD OFFERING Secure Cannibalize Real Mobile time
Features Custom modules
Complia Enhance nt User experience Build a passive income
Focused on 2 tier offering medium June 2019 of 50 & 100 business OPERATIONAL OPTIMIZATION Head of product
BeeHot BeeRet BeeBuil BeeLear BeeOth
el ail d n er OPERATIONAL OPTIMIZATION Head of product
BeeHot BeeRet BeeBuil BeeLear BeeOth
el ail d n er
Trainin Change SCRUM & Agile Translator Access to Immediat g Management methodology client e FUTURE
Number of Percentage Speed of schools of revenue workflow signed up share FINANCIALS KAVISHA IMPLEMENTATION BUDGET - $ RECOMMENDATIO NS INITIATIVES 2019 2020 2021 2022 2023Rec Impact H29 Roadshow 0.5 0.5 0.5 0.5 0.5
Bee Learn Software and
Enter & Scale in system $ Education Industry development 0.2 0.2 3.10
User Guide Program 0.2 Digital Honey Comb Marketing 1 0.5 0.5 0.5 0.5 Standardised $ Product 3.70 package Development 0.5 Sales Reps 0.2
Restructure $ Communicati 0.30 on & Training 0.2 0.1 $ 2.8 1.3 1 1Total 7.10 FINANCIAL ASSUMPTIONS
Bee Honey Restructu
Rec 1
Rec 2
Rec 3 Learn comb re FINANCIAL PROJECTIONS 30,000 6000
25,000 5000 Highlights 20,000 4000 Revenue of $26m Net Margin 12% 15,000 3000 Profit - $3m profit pa
10,000 2000
5,000 1000
- 0 1 2 3 4 5
Bee Learn Revenue Honey Comb Lite Revenue Honey Comb Premium Revenue BEE Learn Customers Honey comb Lite Customers CONCLUSION LONG TERM SUSTAINABLE GROWTH Enter the Standardized Restructured education product for operations industry mass market
